{"id":6361,"date":"2026-01-06T13:18:47","date_gmt":"2026-01-06T13:18:47","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6361---5d978490-0550-45fa-821d-1a16e5fe669c"},"modified":"2026-09-22T22:29:05","modified_gmt":"2026-09-22T22:29:05","slug":"product-update-adding-multiple-negative-keywords","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/product-update-adding-multiple-negative-keywords\/","title":{"rendered":"Product Update: Adding Multiple negative keywords"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\"><strong>Negative <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">Keywords<\/a> are the  phrases that&nbsp;prevent your ad from appearing on an <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> Search Engine Results if those terms are in a customer\u2019s search query.<\/strong><\/p><h2 id=\"in-other-words-use-a-negative-keyword-to-tell-amazon-when-you-do-not-want-your-ad-to-show\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_other_words_use_a_negative_keyword_to_tell_Amazon_when_you_do_not_want_your_ad_to_show\"><\/span>In other words, use a negative keyword to tell Amazon when you <em>do not <\/em>want your ad to show.<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6361-1\" id=\"gspb_container-id-gsbp-f6361-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-definition\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\">Let\u2019s say you sell seaglass jewelry on Amazon, and you bid on the phrase match <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> \u201cseaglass.\u201d Without negative keywords, your ad for jewelry could appear in a search for \u201cHawiian seaglass\u201d because that search query still contains the phrase \u201cseaglass.\u201d<\/p><p class=\"wp-block-paragraph\">However your strength is not Hawiaan. You sell other kind of seaglass.<\/p><p class=\"wp-block-paragraph\">That shopper might even click your ad, realize it wasn\u2019t what they wanted, and immediately leave. Amazon would still charge you for that click, but you\u2019d have no <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> to show for it.<\/p><\/div><\/div><\/div><h2 id=\"avoid-wasted-spend-by-mastering-your-negative-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_wasted_spend_by_mastering_your_negative_keywords\"><\/span>Avoid wasted spend by mastering your negative keywords.<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6361-2\" id=\"gspb_container-id-gsbp-f6361-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout wp-block-paragraph\"> With this new feature to add multiple keywords, just enter them in a list and hit the submit button.<\/p><\/div><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" title=\"how to set up fba amazon | what digital marketing companies offer walmart marketplace services? | what does a9 mean\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-1024x488.png\" alt=\"Screenshot of AiHello Autopilot feature showing how to add multiple negative keywords in Amazon PPC campaigns.\" class=\"wp-image-6362\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-1024x488.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-300x143.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-768x366.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-1536x732.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362-1250x596.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/01\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_6362.png 1963w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Master Amazon negative keywords to optimize ad spend. Prevent unwanted ad impressions &#038; clicks, ensuring your products reach the right audience.<\/p>\n","protected":false},"author":1,"featured_media":6363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f6361-1,.gspb_container-id-gsbp-f6361-2{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f6361-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6361-2.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f6361-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f6361-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6361-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f6361-2.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f6361-1.gspb_container,#gspb_container-id-gsbp-f6361-2.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,182,85],"tags":[1000,51,1015,933,918],"republish_tag":[],"class_list":["post-6361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-product-updates","category-tips","tag-amazon-seller-feedback","tag-amazon-seller-tools","tag-multiple-negative-keywords","tag-negative-keywords","tag-negative-keywords-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=6361"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6361\/revisions"}],"predecessor-version":[{"id":14186,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6361\/revisions\/14186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/6363"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=6361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=6361"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}