{"id":6508,"date":"2026-02-23T18:34:05","date_gmt":"2026-02-23T18:34:05","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6508---616e6614-0746-4813-bd3a-ad5b1adcb253"},"modified":"2026-02-28T01:32:52","modified_gmt":"2026-02-28T01:32:52","slug":"everything-you-wanted-to-know-about-amazon-ip-accelerator-for-faster-brand-registry","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/everything-you-wanted-to-know-about-amazon-ip-accelerator-for-faster-brand-registry\/","title":{"rendered":"Everything You Wanted To Know About Amazon IP Accelerator For Faster Brand Registry"},"content":{"rendered":"

Amazon<\/a> pledged their support to third-party brands in 2019 by providing them with several new tools to help them drive sales<\/a> both on and off Amazon.<\/p>

These tools allowed brands to act more like real-world brands, allowing them to create stores, establish followings, sell far more efficiently on and off Amazon, and, most importantly, track where sales were actually coming from, allowing them to know exactly what was and wasn’t working.<\/p>

There was only one catch: companies had to first join Amazon’s Brand<\/a> Registry in order to receive access to all of these tools and important data.<\/p>

That entailed first confirming your authenticity to Amazon by trademarking your brand<\/a>.<\/p>

Which took a huge amount of time until IP Accelerator was introduced.<\/p>

Before we get into the details of the Amazon IP Accelerator, it’s essential to know if you’re eligible to use it.<\/p>

IP stands for Intellectual Property, and it refers to sellers who sell under their own brand or private label<\/a>. You might<\/a> wish to skip this post for now if you’re selling someone else’s product wholesale (or if you’re using any other business strategy).<\/p>

However, owning a trademarked brand is one of the most profitable prospects for Amazon third-party sellers. Profit<\/a> margins are higher, winning the Buy Box<\/a> is easier, and you differentiate yourself from competition, making sales much easier.<\/p>

So, what is the Amazon IP Accelerator exactly?<\/h2>

According to the Amazon IP Accelerator page, the tool<\/a> “assists businesses in obtaining intellectual property (IP) rights and brand protection in Amazon’s marketplaces<\/a> more quickly.”<\/p>

In a nutshell, it connects you with an Amazon-vetted list of reputable law firms. These organisations can trademark your name in a matter of days, and they provide high-quality services at pre-negotiated fees.<\/p>

However, there is one small additional aspect that many dealers overlook:<\/p>

Before your trademark application is even accepted, Amazon lets you into their Brand Registry.<\/strong><\/p>

Yes, you read that correctly. Shortly after filing for a trademark, you obtain access to the Amazon Brand Registry<\/a>.<\/p>

Because these law firms have been thoroughly vetted, any company they choose to collaborate with will be a solid candidate for the registry. So long as you choose a company from the Amazon IP Accelerator list, you’ll be given priority access to Brand Registry and all of the benefits and protections that come with it.<\/p>

Basically, Amazon will request you to join the Brand Registry after they discover that you’ve filed an application through one of their IP Accelerator legal firms. That happens about two weeks after you submitted the application.<\/p>

What if my trademark application is turned down?<\/h2>

Simple: if your application is rejected after going through the IP Accelerator, Amazon will cancel your Brand Registration access.<\/p>

However, because to the high quality of these IP Accelerator legal companies, the chances of rejection are slim once they’ve opted to collaborate with you.<\/p>

What is the price of the Amazon IP Accelerator?<\/h2>

The service is completely free. You don’t have to spend anything to locate or contact one of these law firms.<\/p>

The law firms and the US<\/a> government are both responsible for the costs<\/a>. The following is a breakdown of costs for a single brand and a single category of goods or services (more on trademark classes below).<\/p>