{"id":6757,"date":"2026-02-23T18:55:05","date_gmt":"2026-02-23T18:55:05","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6757---041b9e7f-2d78-4599-aeb9-510b92d90042"},"modified":"2026-09-22T21:14:00","modified_gmt":"2026-09-22T21:14:00","slug":"what-are-the-benefits-of-using-amazon-dsp-ads","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/what-are-the-benefits-of-using-amazon-dsp-ads\/","title":{"rendered":"What are the benefits of using Amazon DSP Ads"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide h2{position:relative;margin:56px 0 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">The advertising possibilities on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> are far more effective than you might expect. Even if your customers haven&#8217;t arrived yet, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Amazon advertising<\/a> alternatives can put you in front of them. This is due to the fact that their ad solutions are not platform-specific.<\/p><p class=\"wp-block-paragraph\">Every month, Amazon receives over 2 billion visitors (Source). If you&#8217;re a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> looking to extend beyond Amazon and reach new customers, the Amazon demand-side platform (DSP) could be the answer.<\/p><p class=\"wp-block-paragraph\">Amazon became a profit haven for sellers from all over the world. All a seller has to do is post the goods, create the brand, collect <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>, and sponsor their products, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> and money will follow.<\/p><p><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">Sellers<\/a> and their items multiplied like wildfire and continue to do so, while client numbers stayed constant. Because client numbers <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">do not<\/a> increase with search advertising, total sales with Amazon advertising via console are limited, resulting in a bottleneck situation. Isn&#8217;t it true that Amazon requires consumers in order for the sale to take place?<\/p><p class=\"wp-block-paragraph\">As a result, Amazon \u2013 DSP: Demand Side Platform \u2013 was formed.<\/p><p class=\"wp-block-paragraph\">What is <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/04\/amazon-advertising-dsp-seller-tools-canada-300x240.jpg\"  data-excerpt=\"Unlock Amazon DSP&#039;s power in Canada! Discover how this programmatic platform reaches consumers beyond Amazon, boosting your brand&#039;s reach and sales. Is it for you?\" href=\"https:\/\/www.aihello.com\/resources\/blog\/an-in-depth-look-at-amazon-dsp-for-canada\/\">Amazon DSP<\/a>, and how does it work? What are the advantages and why should you try it? Let&#8217;s have a look at them all.<\/p><h2 id=\"what-is-amazon-dsp-and-how-does-it-work\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Amazon_DSP_and_How_Does_It_Work\"><\/span>What Is Amazon DSP, and How Does It Work?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"ah-definition wp-block-paragraph\">The Amazon DSP (Demand Side Platform) is a component of the Amazon Advertising <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">program<\/a>, allowing agencies and marketers to reach a wide range of people programmatically via the web.<\/p><p class=\"wp-block-paragraph\">Before you can fully comprehend this, you must first understand what programmatic advertising is.<\/p><h3 id=\"programmatic-advertising-a-brief\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic_Advertising_%E2%80%93_A_Brief\"><\/span>Programmatic Advertising &#8211; A Brief<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"ah-definition wp-block-paragraph\">Rather than buying directly from a publisher, programmatic advertising is an automated means of buying and selling digital adverts.<\/p><p class=\"wp-block-paragraph\">Through automation, the primary purpose of programmatic advertising is to enhance openness and efficiency among publishers and advertisers.<\/p><p>Around 88 percent of digital display <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> will be conducted through programmatic advertising by the end of&nbsp;2022, according to estimates. Programmatic advertising&#8217;s increasing effectiveness checks all the boxes on advertisers&#8217; wish lists. Advertisers can scale, consolidate, and optimize their targeting, influence, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon_ranking_algorithm_amazon_a9_algorithm_amazon_product_ranking_algorithm_6068-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a> with ease.<\/p><p class=\"wp-block-paragraph\">A dynamic Cost per thousand (CPM) model is used in programmatic advertising. The price of your campaign is automatically adjusted using a dynamic CPM model based on the ad spot and competition. As a result, you&#8217;ll be able to bid at the greatest possible price while staying within your bid restriction.<\/p><p class=\"wp-block-paragraph\">Advertisers in a traditional CPM model, on the other hand, pay the same price per thousand impressions regardless of demand.<\/p><p class=\"wp-block-paragraph\">To help you understand programmatic advertising better, below are a few features:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6757-1\" id=\"gspb_container-id-gsbp-f6757-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>The purchasing procedure is fully automated.<\/li><li>A dynamic CPM model is used to determine pricing.<\/li><li>Instead of bidding on clicks, advertisers bid on impressions.<\/li><li>Supply is not guaranteed, and pricing is influenced by competition.<\/li><\/ul><\/div><h3 id=\"amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSP\"><\/span>Amazon DSP<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Coming to Amazon DSP, it is one of the most well-organized premium advertising solutions available. The Demand-Side Platform (DSP) is a piece of software that allows you to acquire media from a variety of providers in one place.<\/p><p class=\"wp-block-paragraph\">If you&#8217;re unfamiliar with Amazon Advertising and DSP, there are two sides to it:<\/p><ol class=\"wp-block-list ah-cards\"><li>Advertising Console &#8211; Designed for &#8220;Pay Per Click (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_ppc_automation_ppc_automation_amazon_ads_automation_amazon_ppc_automation_software_4029-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a>)&#8221; campaigns.<\/li><li>Amazon DSP \u2014 Targeted at &#8220;Display <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">Ads<\/a> (Pay per Impressions).&#8221;<\/li><\/ol><p>Marketers use a DSP to set up targeting and bidding rules that analyze ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">inventory<\/a> in real time\u2014millions of ads per second in certain circumstances. When the DSP recognizes a marketer&#8217;s intended ad impressions, it bids on those ads alongside other marketers who are also looking for that ad impression. The ad impression is awarded to the advertiser with the highest bid, and the DSP serves one of the campaign&#8217;s specified ads.<\/p><p class=\"wp-block-paragraph\">The amount of impressions available in real time from programmatic inventory sources is enormous. Remember that web pages can have multiple ad boxes, so each time one loads, multiple ad auctions may be launched. You could have already triggered hundreds of DSP ad auctions today!<\/p><h4 id=\"what-s-new-with-amazon-advertising-these-days\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_new_with_Amazon_Advertising_these_days\"><\/span><strong>What&#8217;s new with Amazon Advertising these days ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><ul class=\"wp-block-list ah-stacked-cards\"><li>Rather than selling ad products through three different advertising services \u2014 AMG (Amazon Media Group), AAP (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/merch-by-amazon-t-shirt-300x118.jpg\"  data-excerpt=\"Maximize Merch by Amazon profits! Explore Amazon Advertising&#039;s power\u2014Sponsored Products &amp; Brands\u2014to sell custom apparel, boost visibility, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-succeed-on-merch-by-amazon-by-automating-your-amazon-advertising-ads\/\">Amazon Advertising Platform<\/a>), and AMS (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">Amazon Marketing Services<\/a>), Amazon has combined everything into a single Amazon Advertising marketplace.<\/li><li>Amazon Advertising Platform is now known as Amazon DSP (Demand-Side Platform).<\/li><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a> is the new name for Headline Search Ads.<\/li><li>Advertising Console is the new name for the AMS Console.<\/li><li>Amazon Advertising currently encompasses all ad products, including the Amazon DSP, display ads, video ads, shops, sponsored brands, sponsored items, and Amazon measurement solutions.<\/li><\/ul><h2 id=\"how-to-optimize-your-marketing-funnel-with-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Marketing_Funnel_with_Amazon_DSP\"><\/span>How to Optimize Your Marketing Funnel with Amazon DSP<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Amazon DSP is built to reach audiences across Amazon sites, apps, and publishing partners such as IMDB, Twitch, and others.<\/p><p class=\"wp-block-paragraph\">Marketers who are familiar with Amazon&#8217;s advertising console often wish that Amazon provided targeting choices that included:<\/p><ul class=\"wp-block-list ah-cards\"><li>Geography<\/li><li>Date and Time<\/li><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/how-to-reduce-acos-on-amazon-the-ultimate-guide-300x169.jpg\"  data-excerpt=\"Amazon PPC costs soaring? Learn expert strategies to reduce your ACoS. Discover prioritization, segmentation, dayparting, and ad analysis tips.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/lower-acos-amazon\/\">Segmentation<\/a> capabilities<\/li><li>Demographics<\/li><\/ul><p class=\"wp-block-paragraph\">Despite the fact that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored products<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/marketo1-300x210.jpg\"  data-excerpt=\"Boost brand trust! Today&#039;s consumers scrutinize where your ads appear. Prioritize quality media and ethical ad placement to safeguard your brand&#039;s image and reputation.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">brand advertising<\/a> may not have the same targeting choices, Amazon DSP can provide additional benefits, such as:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6757-2\" id=\"gspb_container-id-gsbp-f6757-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"wp-block-list ah-cards\"><li>A\/B testing&nbsp;creative<\/li><li>Mobile and desktop specific ads<\/li><li>Ad frequency per visitor<\/li><li>Ad placement, above or below<\/li><li>Include or exclude specific domains<\/li><li>ZIP code<\/li><\/ul><\/div><h2 id=\"what-s-the-difference-between-amazon-sponsored-display-and-amazon-dsp\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_Difference_Between_Amazon_Sponsored_Display_and_Amazon_DSP\"><\/span>What&#8217;s the Difference Between Amazon Sponsored Display and Amazon DSP?<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Most advertisers are perplexed by the differences between Amazon DSP and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored display<\/a> advertisements. While both sponsored display and demand-side platforms are owned by Amazon, they have significant differences.<\/p><p class=\"wp-block-paragraph\">Sponsored display is a self-service advertising platform, whereas Amazon DSP is an advertising product that allows you to buy programmatic ads, including display ads, but not exclusively.<\/p><p class=\"ah-callout wp-block-paragraph\">Amazon DSP uses a dynamic CPM approach, while <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> is used to charge for Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">sponsored ads<\/a>.<\/p><h2 id=\"amazon-dsp-s-benefits\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_DSPs_Benefits\"><\/span>Amazon DSP&#8217;s Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">When utilizing Amazon DSP, the functionalities listed above come in helpful. Here are a few examples of what you can do with Amazon DSP.<\/p><h3 id=\"precise-device-to-device-targeting\" class=\"wp-block-heading ah-process-heading ah-process-1\"><span class=\"ez-toc-section\" id=\"Precise_device-to-device_targeting\"><\/span>Precise device-to-device targeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p>On mobile and desktop, Amazon DSP advertising appear as display adverts on websites. On iOS, Android, and the Fire Tablet, mobile app advertisements and banner display ads are available. Mobile intermission ads appear for a limited time inside mobile apps at natural transition points. By pressing the &#8220;close&#8221; button in the upper right-hand corner, the user can dismiss them.<\/p><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/how_to_increase_sales_on_amazon_boost_amazon_sales_grow_amazon_sales_5067-300x70.png\"  data-excerpt=\"Considering selling on Amazon? Dive into critical aspects: tariffs, commissions, payment delays, and customer review management for marketplace success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/tips-to-sell-on-amazon\/\">Amazon only<\/a> shows video ads on Amazon-owned properties like Fire TV, which provide a &#8220;brand-safe environment.&#8221;<\/p><h3 id=\"advanced-audiences\" class=\"wp-block-heading ah-process-heading ah-process-2\"><span class=\"ez-toc-section\" id=\"Advanced_audiences\"><\/span>Advanced audiences<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Because there are so many ad impressions available, programmatic practitioners don&#8217;t have to worry about reach or scale\u2014all it&#8217;s about building the finest rules-based campaigns to ensure that only the most valuable ad impressions are purchased. Given the potentially billions of ad impressions accessible every hour, this can be quite tough.<\/p><p class=\"wp-block-paragraph\">While marketers can <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> ads to users based on their geolocation, devices they use, and other common audience attributes with just about any DSP, Amazon&#8217;s rich product research, browse, and purchase data are incredibly powerful signals for DSP targeting\u2014and this dataset is only available through the Amazon DSP.<\/p><p>Brands can target consumers who have searched, seen, or purchased specific products on Amazon, but Amazon DSP can also use this data to better understand each Amazon user&#8217;s interests, demographics, and in-market preferences. It also builds audience groups for brands by using its massive consumer footprint across <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">Prime<\/a> Video and other owned sites and applications.<\/p><h3 id=\"unique-supply\" class=\"wp-block-heading ah-process-heading ah-process-3\"><span class=\"ez-toc-section\" id=\"Unique_Supply\"><\/span>Unique Supply<span class=\"ez-toc-section-end\"><\/span><\/h3><p>&#8220;Unique supply&#8221; on Amazon refers to impressions that advertisers can earn through the DSP that aren&#8217;t available through other DSPs. Amazon-owned and operated pages like as Audible, Buy Office Mojo, Goodreads, IMDb, ShopBop, Twitch.tv, Amazon app, and Zappos offer this unique <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/ikea-2714998_1920-300x169.jpg\"  data-excerpt=\"Unlock efficient inventory forecasting for retailers &amp; wholesalers. Discover predictive methods and how AiHello streamlines global stock management.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/maintaining-optimal-inventory-with-aihello\/\">Amazon inventory<\/a>. There&#8217;s also inventory from third-party exchanges, Amazon Publisher Services, and specialized marketplaces, all of which can help advertisers reach <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/sweden-300x105.jpg\"  data-excerpt=\"Expand your sales on Amazon Sweden! Launching Q4 2020, Amazon.se offers huge reach. Sellers, optimize with AiHello&#039;s AutoPilot, ad management, and review tools.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-sweden-is-now-supported\/\">Amazon customers<\/a> wherever they consume content.<\/p><p class=\"wp-block-paragraph\">Because advertisements reach buyers across numerous platforms, Amazon DSP users may create cross-device campaigns, which is critical given the pandemic&#8217;s increased reliance on mobile.<\/p><h3 id=\"brand-protection\" class=\"wp-block-heading ah-process-heading ah-process-4\"><span class=\"ez-toc-section\" id=\"Brand_Protection\"><\/span>Brand Protection<span class=\"ez-toc-section-end\"><\/span><\/h3><p>For today&#8217;s businesses, brand safety is a top priority. Because so many internet advertising are provided by automation, businesses may be positioned near content that isn&#8217;t necessarily the type of environment it would choose manually. Remember that every second, millions\u2014sometimes tens of millions\u2014of programmatic ad impressions are served! Issues are bound to arise at that level of speed.<\/p><p class=\"wp-block-paragraph\">Users of Amazon DSP can anticipate the highest quality standards and brand safety, since DSP monitors everything from real-time bids to site reviews for brand safety, traffic quality, third-party supply quality, and viewability using both its own and third-party solutions.<\/p><h3 id=\"targeting-that-changes-over-time\" class=\"wp-block-heading ah-process-heading ah-process-5\"><span class=\"ez-toc-section\" id=\"Targeting_that_changes_over_time\"><\/span>Targeting that changes over time<span class=\"ez-toc-section-end\"><\/span><\/h3><p>In today&#8217;s world, using data to identify where an ad should appear is a valuable <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a>. This is a fantastic <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>. It will assist you in swiftly identifying changes in the landscape so that you can adjust your plan accordingly. You can use it to reposition your advertisements, reroute your creative spending, or reposition your domain ads to reach customers who are interested in your product. <\/p><p>This is a prospective but adaptable DSP benefit.<\/p><h3 id=\"campaigns-that-have-been-optimized\" class=\"wp-block-heading ah-process-heading ah-process-6\"><span class=\"ez-toc-section\" id=\"Campaigns_that_have_been_optimized\"><\/span>Campaigns that have been optimized<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Advertisers can more easily optimize their campaigns with Amazon DSP, either manually or automatically, to fulfill certain goals. Automatic optimizations alter bids so that advertisements are delivered on the best sites with the best formats, and budgets are dynamically updated based on campaign goals. The tool also compares every impression to a pre-determined target, using up to 500,000 predictors based on Amazon consumers&#8217; purchase habits.<\/p><p class=\"wp-block-paragraph\">Advertisers can also manually alter many components of a campaign, including budgets, supply, audiences, bids, and frequency caps, using Amazon DSP. Advertisers have a number of creative options, including traditional photos, video, third-party, and display advertisements with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">e-commerce<\/a> creative.<\/p><h3 id=\"retargeting\" class=\"wp-block-heading ah-process-heading ah-process-7\"><span class=\"ez-toc-section\" id=\"Retargeting\"><\/span>Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Gaining new clients, as well as sustaining a current audience, is critical to a company&#8217;s success. Retaining existing consumers, on the other hand, is a more cost-effective way to spend ad dollars than attracting new ones.<\/p><p class=\"wp-block-paragraph\">You can raise brand recognition by teaching your customers about your items using Amazon DSP. You can, however, retarget potential clients who have already purchased or engaged with your product or similar products in the category.<\/p><p class=\"wp-block-paragraph\">In a nutshell, you may utilize Amazon DSP for:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6757-3\" id=\"gspb_container-id-gsbp-f6757-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ol class=\"wp-block-list ah-steps\"><li>Top-of-the-funnel conversion \u2013 Increase brand awareness and visibility.<\/li><li>Mid-conversion <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">funnel<\/a> \u2013 Increase consideration of your product over a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">competitor<\/a><\/li><li>Low-conversion funnel \u2014 Re-engage and retarget shoppers to increase the likelihood of a transaction.<\/li><\/ol><\/div><p class=\"wp-block-paragraph\"><strong>Here are some examples of what you can accomplish with Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">DSP retargeting<\/a>:<\/strong><\/p><ul class=\"wp-block-list ah-cards\"><li>Audiences who have shown specific habits in the last 30 days, such as browsing similar products or products in a category.<\/li><li>Audiences who exhibited specific search and purchasing habits associated with a shared way of life. Veganism, for example.<\/li><li>Audiences who were on the verge of purchasing your or a competitor&#8217;s product, i.e., audiences who looked for, saw, or added your or a competitor&#8217;s product to their cart.<\/li><li>Audience Lookalikes are people who shop in similar ways to your consumers or your competitors&#8217; customers.<\/li><li>Audiences who expressed interest in your offering by looking at similar products on other websites.<\/li><li>An audience created by a brand utilizing data from their website, data from a CRM database, or a hashed email list.<\/li><\/ul><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f6757-4\" id=\"gspb_container-id-gsbp-f6757-4\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><p class=\"ah-callout wp-block-paragraph\">For all of these reasons, Amazon DSP may be an excellent choice for you.<\/p><\/div><h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Amazon DSP combines Amazon&#8217;s vast consumer data with highly effective ad targeting methods to drive purchases and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">increase sales<\/a> volume while also giving you greater visibility and attention.<\/p><p class=\"wp-block-paragraph\">Unlike Amazon Ad Console, which is confined to Amazon platform users, Amazon DSP attracts new customers, retargets them, and creates brand recall to get people to remember you without you having to do anything. All you have to do is upload your ad material, and Amazon will take care of the rest.<\/p><p class=\"wp-block-paragraph\"><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock powerful Amazon advertising. Learn how Amazon DSP and programmatic advertising can extend your reach and find new customers beyond Amazon.<\/p>\n","protected":false},"author":1,"featured_media":6859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f6757-1,.gspb_container-id-gsbp-f6757-2,.gspb_container-id-gsbp-f6757-3,.gspb_container-id-gsbp-f6757-4{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f6757-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6757-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6757-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f6757-4.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f6757-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f6757-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6757-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f6757-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6757-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f6757-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f6757-4.gspb_container.aos-animate,#gspb_container-id-gsbp-f6757-4.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f6757-1.gspb_container,#gspb_container-id-gsbp-f6757-2.gspb_container,#gspb_container-id-gsbp-f6757-3.gspb_container,#gspb_container-id-gsbp-f6757-4.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,85],"tags":[169,171,756,965,168,51,966],"republish_tag":[],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-tips","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-display-ads","tag-amazon-dsp-strategy","tag-amazon-ppc-automation","tag-amazon-seller-tools","tag-brand-protection-ads-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"predecessor-version":[{"id":14164,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6757\/revisions\/14164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/6859"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=6757"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}