{"id":6947,"date":"2026-03-11T14:40:15","date_gmt":"2026-03-11T14:40:15","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=6947---bfe5f06f-74d8-4d67-ae1c-a8c021cc7e27"},"modified":"2026-03-17T01:18:40","modified_gmt":"2026-03-17T01:18:40","slug":"amazon-brand-analytics-a-complete-guide-2024","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/","title":{"rendered":"Amazon Brand Analytics: A Complete Guide (2024)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> is a digital Mecca in the world of eCommerce. Amazon currently accounts for over half of all eCommerce <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> (45%).<\/p><p class=\"wp-block-paragraph\">Winning on Amazon is crucial for businesses and retailers. However, with more than 9.7 million vendors vying for first place\u2014and new merchants joining every day\u2014doing so is easier said than done.<\/p><p class=\"wp-block-paragraph\">So, how can merchants, particularly smaller businesses, stand out in an overcrowded market?<\/p><p class=\"wp-block-paragraph\">The answer is <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">Amazon brand<\/a> analytics. Here&#8217;s how you can use it to your advantage.<\/p><h2 class=\"wp-block-heading\">What Is Amazon Brand Analytics Tool and How Does It Work?<\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool-1024x660.jpg\" alt=\"amazon tool\" class=\"wp-image-6950\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool-1024x660.jpg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool-300x193.jpg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool-768x495.jpg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool-1250x806.jpg 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-tool.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\">The enormous retail behemoth just introduced ABA, a new &#8220;analytics&#8221; for its marketplace businesses (Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">Brand<\/a> Analytics).<\/p><p class=\"wp-block-paragraph\">It&#8217;s available to brand sellers who:<\/p><ul class=\"wp-block-list\"><li>An internal brand employee<\/li><li>&nbsp;And, who is in charge of selling the company&#8217;s items on Amazon?<\/li><\/ul><p class=\"wp-block-paragraph\">&#8220;Brand Analytics is a feature that provides significant insights to enable Brand Owners to make informed, strategic decisions about their product portfolio and marketing\/advertising activities,&#8221; according to Amazon.<\/p><p class=\"wp-block-paragraph\">The ABA allows businesses to see:<\/p><ul class=\"wp-block-list\"><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/seo3-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">Keywords<\/a> and phrases (based on searches by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/sweden-300x105.jpg\"  data-excerpt=\"Expand your sales on Amazon Sweden! Launching Q4 2020, Amazon.se offers huge reach. Sellers, optimize with AiHello&#039;s AutoPilot, ad management, and review tools.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-sweden-is-now-supported\/\">Amazon customers<\/a> to find their products)<\/li><li>In relation to other terms in their database, how &#8220;popular&#8221; a keyword is. You can now see the most clicked ASINs based on a certain search term using the Search Frequency Rank tab, for example.<\/li><li>Click and conversion share (i.e., the percentage of clicks received by the &#8220;most clicked&#8221; ASINs for a given search query)<\/li><li>Brand Owners can see a breakdown of their Amazon customers (in aggregate) by age, household income, education, gender, and marital status in the Demographics report.<\/li><li>The Item Comparison report displays the top 5 products most frequently viewed on the same day as the Brand Owner&#8217;s products, as well as the percentage of time each product was viewed on the same day as the Brand Owner&#8217;s products within the reporting period chosen by the user.<\/li><\/ul><h2 class=\"wp-block-heading\">Amazon Brand Analytics Eligibility Criteria<\/h2><p class=\"wp-block-paragraph\">To use <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">the Amazon Brand<\/a> Analytics tool, you must meet the following requirements:<\/p><ul class=\"wp-block-list\"><li>Have access to brand analytics<\/li><li>Sell on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/12\/amazon_acronyms_cheatsheet-300x214.jpg\"  data-excerpt=\"New to Amazon FBA? Master essential Amazon seller jargon with our ultimate cheat sheet! Simplify complex terms and boost your e-commerce journey today.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-acronyms-cheat-sheet\/\">Amazon.com<\/a><\/li><\/ul><p class=\"wp-block-paragraph\">Every 3P seller that is participating in Amazon&#8217;s Brand Registry programme has access to Amazon Brand Analytics (ABA).<\/p><p class=\"wp-block-paragraph\">Though it is not yet available for all accounts, if you have access to its new report, you can view it here.<\/p><p class=\"wp-block-paragraph\">Note: If you don&#8217;t have access to the Brand Analytics tool, it simply means you haven&#8217;t been identified as someone who meets the Amazon Brand Registry&#8217;s standards.<\/p><p class=\"wp-block-paragraph\">If you don&#8217;t meet these requirements, you can contact the Seller Support staff at any moment.<\/p><h2 class=\"wp-block-heading\">Types of Reports provided by Amazon Brand Analytics Tool:<\/h2><p class=\"wp-block-paragraph\">It offers six different sorts of detailed analytics reports, which we&#8217;ll go over in depth below. They include the following:<\/p><h3 class=\"wp-block-heading\">1.&nbsp;<strong>Amazon Search Term Report:<\/strong><\/h3><p class=\"wp-block-paragraph\">Keywords are crucial for your brand&#8217;s <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">SEO<\/a> efforts on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Google<\/a>, as you probably know. The same may be said about Amazon. How you market and place the text for related items is influenced by what customers type in while searching for products.<\/p><p class=\"wp-block-paragraph\">The <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">Search Term<\/a> Report from Amazon provides invaluable insight into consumer search behaviour throughout the short and long term. The following topics are covered in detail in the reports:<\/p><ul class=\"wp-block-list\"><li>The most common search phrases during a period<\/li><li>The frequency of searches for each phrase is ranked.<\/li><li>Customers clicked on the top three products after searching for the term<\/li><li>Each product&#8217;s share of clicks and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-02-at-12.32.06-AM-300x118.png\"  data-excerpt=\"Boost your Amazon sales! Understand the A9 &amp; A10 algorithms to optimize product rankings. Learn key factors for visibility &amp; higher conversions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">conversions<\/a><\/li><\/ul><p class=\"wp-block-paragraph\">In a similar vein, users can search for a specific term and then evaluate the products that Amazon shoppers click on as a result of their search. They can also utilise a search engine to seek up specific products to see what terms are being used.<\/p><p class=\"wp-block-paragraph\">The following are the six primary points covered in this report:<\/p><ul class=\"wp-block-list\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-seo-ranking-products-ppc-300x208.jpg\"  data-excerpt=\"Unlock Amazon SEO success. Learn to beat the A9 algorithm and boost product rankings with this comprehensive beginner&#039;s guide. Increase sales!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-a-comprehensive-beginners-guide-to-higher-product-rankings\/\">Product title<\/a> &#8211;&nbsp;<\/strong>According to the product&#8217;s Amazon Standard Identification Number, this is the title of the product (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a>)<\/li><li><strong>Search Term &#8211;<\/strong>&nbsp;The word or keyword phrase that the Amazon consumer used to look up a product.<\/li><li><strong>SFR (search frequency rank) &#8211;&nbsp;<\/strong>A numeric ranking of a term&#8217;s popularity in comparison to all other search keywords during a certain period. This shows how popular a keyword is in comparison to related search phrases.<\/li><li><strong>Click share &#8211;<\/strong>&nbsp;The total number of times a consumer clicked on a specific product for a search query divided by the total number of times a customer clicked on any sort of product for a search term<\/li><li><strong>Conversion share &#8211;<\/strong>&nbsp;The percentage of customers who bought a specific product for that search phrase divided by the total number of customers who bought anything for that search term.<\/li><li><strong>Clicked ASIN &#8211;&nbsp;<\/strong>The goods that earned the most clicks from shoppers for a given keyword, whether organically or through paid advertising.<\/li><\/ul><h3 class=\"wp-block-heading\">2. Amazon Demographics Report<\/h3><p class=\"wp-block-paragraph\">Knowing your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> is a crucial component of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">marketing<\/a> and sales. A single male college student&#8217;s purchases and responses to messaging will be vastly different from a married mother of three.<\/p><p class=\"wp-block-paragraph\">The Amazon demographics report helps merchants figure out who their ideal customer is and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> market to them most effectively. It includes both tables and bar graphs that display the following data:<\/p><ul class=\"wp-block-list\"><li>A demographic indicator<\/li><li>The total number of distinct clients who bought goods.<\/li><li>Customers who are one-of-a-kind as a percentage of all customers<\/li><li>Product sales that have been ordered<\/li><li>As a percentage of total sales ordered product sales<\/li><li>Units ordered in total<\/li><li>Each demographic segment&#8217;s units are ordered as a percentage of the total.<\/li><\/ul><p class=\"wp-block-paragraph\">This report&#8217;s greatest value to sellers comes from the changing demographic metric. You can make adjustments based on the following factors:<\/p><ul class=\"wp-block-list\"><li><strong>Sales by age group<\/strong>&nbsp;&#8211; Amazon divides this category into six buyer subgroups so you can observe which age groups respond to your product or content the best.<\/li><li><strong>Sales per household income&nbsp;<\/strong>&#8211; You may see where the buyer falls into one of the nine socioeconomic status levels by looking at<\/li><li><strong>Education status<\/strong>&nbsp;&#8211; Amazon gives information on a customer&#8217;s level of education, which can affect how you market to them.<\/li><li><strong>Sex<\/strong>&nbsp;&#8211; You can see whether the product was purchased by a guy or a woman by looking at the gender.<\/li><\/ul><p class=\"wp-block-paragraph\">Demographic data can help you get a better idea of who your typical customer is. This enables you to generate rich consumer personas, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">target<\/a> messages and advertisements, and improve your sales and marketing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">funnel<\/a>.<\/p><h3 class=\"wp-block-heading\">3. Report on Item Comparisons<\/h3><p class=\"wp-block-paragraph\">The item comparison report displays the five most popular products that customers viewed within 24 hours after viewing your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a>, as well as the proportion of customers who saw each product.<\/p><p class=\"wp-block-paragraph\">The following metrics are used in the comparative report:<\/p><ul class=\"wp-block-list\"><li><strong>Compared ASIN<\/strong>&nbsp;&nbsp;\u2013 The ASIN to which your product was compared.<\/li><li><strong>Compared percentage<\/strong>&nbsp;\u2013 The number of times a product has been viewed on the same day as yours.<\/li><li><strong>Alternative purchase behaviour<\/strong>&nbsp;&#8211; This enables you to see what competitors&#8217; products clients purchased after seeing yours.<\/li><li><strong>Purchased percentage<\/strong>&nbsp;&#8211; The proportion of orders with the ASIN compared to total orders with alternative items.<\/li><\/ul><p class=\"wp-block-paragraph\">Amazon claims that &#8220;This gives Rights Owners immediate access to competing products, allowing them to make more informed product portfolio and advertising decisions.&#8221;<\/p><h3 class=\"wp-block-heading\">4. Alternate Purchase Report<\/h3><p class=\"wp-block-paragraph\">The alternate purchase report, like the item comparison report, allows you to see the top five most often purchased products instead of your own. It also shows the proportion of time each product was used as an alternate product of choice.<\/p><p class=\"wp-block-paragraph\">It, like the comparative report, uses the parameters mentioned above while also allowing you to filter the report by:<\/p><ul class=\"wp-block-list\"><li>ASIN&nbsp;<\/li><li>Brand&nbsp;<\/li><li>Category&nbsp;<\/li><li>Subcategory<\/li><li>Term for search<\/li><\/ul><p class=\"wp-block-paragraph\">According to Search Engine Journal, &#8220;You&#8217;ll receive detailed data in the form of a percentage indicating how frequently your product is compared to the top comparable products. It allows <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">us<\/a> to see what ASIN customers are looking at and how quickly they are buying the rival product.&#8221;<\/p><h2 class=\"wp-block-heading\">5. Market Basket Report<\/h2><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket-1024x728.png\" alt=\"market basket\" class=\"wp-image-6951\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket-1024x728.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket-300x213.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket-768x546.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket-1250x889.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/market-basket.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\">The market basket report is widely regarded as one of the most significant brand analytics tools, particularly when it comes to understanding consumer behaviour and improving paid ad campaigns.<\/p><p class=\"wp-block-paragraph\">What is the mechanism behind it?<\/p><p class=\"wp-block-paragraph\">This report displays the top three products that customers purchased most frequently at the same time as your own. Products that were acquired in a proportional amount to your own could be regarded as complementary, allowing you to cross-market or bundle them. You can filter by the following key metrics:<\/p><ul class=\"wp-block-list\"><li>Most Purchased ASIN<\/li><li>Most purchased titles<\/li><li>Combinations<\/li><\/ul><p class=\"wp-block-paragraph\">This information can assist you in developing new sponsored goods campaigns. Furthermore, if your products are purchased in tandem through <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/img-2-1-300x124.png\"  data-excerpt=\"Struggling with Amazon PPC visibility? Learn how AI-powered automation optimizes campaigns, slashes ACoS, and boosts your Buy Box chances for more sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/10-reasons-your-amazon-seller-central-business-needs-ppc-automation-software\/\">PPC<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>, they are more likely to appear in the &#8220;Customers who bought this item also bought&#8221; area.<\/p><h3 class=\"wp-block-heading\">6. Report on Recurring Purchases<\/h3><p class=\"wp-block-paragraph\">Many things are designed to be bought over and over again. To be successful in this area, you must not only persuade consumers to buy the goods for the first time but also keep their loyalty. Such consumers are frequently retargeted to make a second purchase.<\/p><p class=\"wp-block-paragraph\">This report displays the total number of orders received for each product or brand, as well as the percentage of those orders that are unique customers. The following metrics are displayed:<\/p><ul class=\"wp-block-list\"><li>ASIN<\/li><li>Unique Customers<\/li><li>Orders<\/li><li>Product Title<\/li><li>Repeat purchase revenue&nbsp;<\/li><\/ul><p class=\"wp-block-paragraph\">You can also select items that have the highest possibility of being repurchased if you&#8217;re wanting to learn more about your products. This knowledge could lead to you investing more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> in first conversions or bidding higher for associated key phrases.<\/p><h2 class=\"wp-block-heading\">The Advantages of Using Amazon&#8217;s Brand Analytics Tool<\/h2><p class=\"wp-block-paragraph\">More vendors are signing up since Amazon become one of the world&#8217;s most profitable retail companies. As a result, competition is becoming more fierce in most industries, making it critical to have access to all of your competitors&#8217; data. This information aids in increasing your market share and expanding <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>.<\/p><p class=\"wp-block-paragraph\">There are valid reasons to use ABA because it is more like an enriched data bank that allows you to &#8220;spy&#8221; or &#8220;keep an eye&#8221; on your competitors. It allows you to categorise the primary elements that influence the sales of your biggest competitors.<\/p><p class=\"wp-block-paragraph\">The following are some of the advantages of using this tool:<\/p><h3 class=\"wp-block-heading\">1. It is entirely free.<\/h3><p class=\"wp-block-paragraph\">Brand Analytics&#8217; dashboard provides some of the most valuable data, which you would have to pay a lot of money to get from any other platform. But, since you&#8217;re getting the info for free, why not take advantage of it? This feature is extremely remarkable because it has all of the critical data that you won&#8217;t find in any other database.<\/p><h3 class=\"wp-block-heading\">2. It assists you in identifying potential keywords.<\/h3><p class=\"wp-block-paragraph\">This application not only shows you some of the best data from your competition and potential customers but also assists you in choosing effective keywords. You can simply find this by looking at the &#8220;search frequency rank&#8221; column. It guarantees that you use the proper keywords so that you may optimise your listings for Amazon&#8217;s store while also improving organic rankings.<\/p><h3 class=\"wp-block-heading\">3. It aids in the identification of your target audience&#8217;s shopping habits.<\/h3><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits-1024x679.jpg\" alt=\"online shopping\" class=\"wp-image-6952\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits-1024x679.jpg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits-300x199.jpg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits-768x509.jpg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits-1250x829.jpg 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/shopping-habits.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\">Assume you&#8217;re in the business of selling organic moisturisers. Assume you identified a top-performing <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">keyword<\/a> like &#8220;organic moisturisers for teens&#8221; when researching this search term on brand analytics.<\/p><p class=\"wp-block-paragraph\">What is the first thing that comes to mind when you think of this keyword? So, it&#8217;s evident that the people looking for this keyword are either teenagers or parents who are ready to buy what they&#8217;re looking for.<\/p><p class=\"wp-block-paragraph\">This information can be put to good use by boosting your ad bids for this keyword. You may even tailor the Amazon store to appeal to parents, particularly mothers. You can also advertise your products as &#8220;kid-friendly&#8221; or &#8220;environmentally friendly.&#8221;<\/p><h3 class=\"wp-block-heading\">4. It&#8217;s quite user-friendly.<\/h3><p class=\"wp-block-paragraph\">To utilise this tool, you don&#8217;t need to be an expert in analytics. Amazon has created a user-friendly interface for &#8220;Brand Analytics.&#8221; As a result, it&#8217;s simple to use and play with.<\/p><h3 class=\"wp-block-heading\">5. It provides more information about your products.<\/h3><p class=\"wp-block-paragraph\">ABA assists you in identifying the search phrases that lead to sales. As a result, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you will<\/a> have a better understanding of your things. Assume you&#8217;re the owner of a sports shoe company, and your customers search for &#8220;best sports shoes.&#8221; If you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> for a search keyword, it simply implies that your product is thought to be the &#8220;best&#8221; in your field.<\/p><h2 class=\"wp-block-heading\">Conclusion<\/h2><p class=\"wp-block-paragraph\">Amazon Brand Analytics is a platform that provides some of the most critical insights to assist Brand Owners in making informed and strategic decisions about their products and other advertising operations.<\/p><p class=\"wp-block-paragraph\">Previously, it was only available to Amazon Vendors with a starting price of $30,000. It is now available to every Brand Owner who has successfully registered with their Brand Registry.<\/p><p class=\"wp-block-paragraph\">The ABA tool will assist this retail agency in increasing its ad revenue in the next years. Because the platform is becoming more unified, we recommend that you make the most of Amazon&#8217;s analytical capabilities. It will also assist retailers in reaching out to new customers because they will be able to target the audience with specialised advertising methods. As a result, this will result in a fantastic win-win situation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,<\/p>\n","protected":false},"author":26,"featured_media":6997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,683,110,39,41,85],"tags":[935,51,937,934,936],"class_list":["post-6947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-brand","category-brand_website","category-e-commerce-trends","category-marketing-and-branding","category-tips","tag-amazon-brand-analytics","tag-amazon-seller-tools","tag-brand-analytics-strategies","tag-keyword-research-amazon","tag-search-term-frequency-amazon"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=6947"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6947\/revisions"}],"predecessor-version":[{"id":11926,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/6947\/revisions\/11926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/6997"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=6947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=6947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=6947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}