{"id":7260,"date":"2022-08-07T17:00:00","date_gmt":"2022-08-07T17:00:00","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=7260"},"modified":"2026-05-16T16:10:00","modified_gmt":"2026-05-16T16:10:00","slug":"how-to-break-into-amazon-brazil","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/how-to-break-into-amazon-brazil\/","title":{"rendered":"How to Break Into Amazon Brazil ?"},"content":{"rendered":"

What could be better than starting out<\/a> on South America’s largest eCommerce<\/a> market? breaking in at a time when it is expanding rapidly!<\/p>

Brazil is the richest, biggest, and most populated country in South America, making it a valuable market for online merchants wishing to grow, particularly on Amazon<\/a> Brazil.<\/p>

This guide is for you if you want to start selling on the Amazon Brazil marketplace. We’ll discuss the state of Brazilian eCommerce, what Brazilians buy, and how fierce the rivalry is. Like its namesake in Brazil, the Amazon can be a true jungle.<\/p>

Brazilian eCommerce: A Profitable Opportunity<\/h2>

There is no denying that Brazilian eCommerce is at a pivotal moment right now. On a somber note, scientists attribute the high increase in interest in internet shopping\u2014which has increased by 65.7%\u2014to the COVID pandemic. However, the recovery has prompted thousands of small- and medium-sized Brazilian enterprises to go online, securing the market’s future.<\/p>

Brazilian eCommerce has more room to develop given its 49.4% user penetration and the popularity of online buying among younger consumers. Brazil is the sixth most populous country in the world. When you consider that Amazon Brazil has an average revenue per user (ARPU) of $201.75, you can see why expanding there would be a good decision.<\/p>

The Brazilian eCommerce market does have significant limitations, especially import duties. Taxes on imported items can be as high as 60%, not including customs fees, in an effort to boost domestic sales<\/a>. It is advised to use one of Amazon Brazil’s FBA fulfillment centers or another outside Brazilian borders third-party fulfillment company for that reason alone.<\/p>

Brazil’s Online Shopping Patterns<\/h2>

Brazilian online purchasing habits are distinctive and follow their own trends, like with other civilizations. Understanding these variations can help you prepare for them and incorporate them into your sales approach when trying to break into a global market.<\/p>

Brazilians really prefer utilizing smartphones to complete eCommerce transactions, with mobile eCommerce making up over a third of all transactions. The option to buy online and pick up in-store, according to 48% of those polled, is the most crucial component for mobile eCommerce. As an Amazon seller<\/a> in Brazil, you won’t have that possibility, but you’ll still need to find a way to compete with online merchants that do.<\/p>

Credit cards are the most common means of payment, however some Brazilians prefer Boleto Banc\u00e1rio, a particular way of bank payments that is exclusive to Brazil.<\/p>

An evaluation by Statista finds that the top product categories are generally consistent with other markets. The top three categories by sales volume share percentage are:<\/p>