{"id":7433,"date":"2026-01-06T09:10:47","date_gmt":"2026-01-06T09:10:47","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=7433---66674e0d-d81c-4e0f-aafb-2ab19d580062"},"modified":"2026-01-10T03:35:04","modified_gmt":"2026-01-10T03:35:04","slug":"everything-you-need-to-know-about-the-amazon-brand-referral-bonus-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/everything-you-need-to-know-about-the-amazon-brand-referral-bonus-and-how-it-works\/","title":{"rendered":"Everything You Need to Know about the Amazon Brand Referral Bonus and How It Works"},"content":{"rendered":"

External traffic, or exposure to your products from sources other than Amazon<\/a>, has long been a useful tool for Amazon merchants. Off-Amazon traffic provides several potential advantages, such as improved ranking power, more brand<\/a> recognition, and the capacity to control your traffic source and develop a clientele.<\/p>

Cost, however, prevents many vendors from generating their traffic. It’s true that many of the most effective sources of outside traffic, like Facebook Ads and Google Ads<\/a>, may be pricey, especially when you’re initially getting started. As a result, a lot of sellers opt to continue with Amazon PPC<\/a> because it is more lucrative initially rather than investing in the long-term advantages of external traffic.<\/p>

Amazon is now launching a new initiative that will completely alter the playing field. The Brand Referral Bonus programme encourages sellers<\/a> to generate their traffic, which makes it much simpler to be profitable when using paid advertisements or any other type of external traffic.<\/p>

To put it another way, Amazon will essentially pay you to generate traffic.<\/p>

Continue reading to discover more about the Brand Referral Bonus programme and find out how to<\/a> use it.<\/p>

What is the referral bonus for the Amazon Brand?<\/h2>

As a reward and incentive for sending non-Amazon visitors to their Amazon listings<\/a>, Amazon informed merchants of its new Brand Referral Bonus Program<\/a> on July 15. A 10% incentive will be given to Brand Registered Sellers who sign up for the programme for each sale that comes from an off-platform referral source. The 10% incentive will be applied as a credit to the seller’s referral fee, which is the charge paid by Amazon for each sale made by a third-party seller. Referral fees are calculated as a percentage of the sale price and can range from 8% to 15% depending on the product. In addition, Amazon is providing bonuses for purchases made by the same client for up to 14 days after they have clicked on the ad, acknowledging the long-term importance of customers who are brought to Amazon listings by referral traffic.<\/p>

To put it simply, the Amazon Brand<\/a> Referral Bonus gives that seller back 10% of their referral fee each time a customer clicks an ad outside of Amazon (whether it be on social media<\/a>, in paid Google ads, or a newsletter link) and that ad ultimately directs them to Amazon where they make a purchase.<\/p>

The Benefits of Participating in the Amazon Brand Referral Bonus Program<\/h2>

For multichannel and omnichannel retailers, selling on Amazon has almost become a requirement. With 74% of US consumers saying they start their product searches on Amazon, Amazon has now overtaken all other platforms for product searches. However, for many merchants, Amazon is frequently one of the lowest-margin sales<\/a> platforms. The quantity of paid advertising a seller can afford to invest in may be constrained by the high referral fees (in comparison to other marketplaces<\/a> like Walmart and selling on their eCommerce site).<\/p>

For third-party sellers, the Amazon Brand<\/a> Referral Program essentially lowers the cost of selling on Amazon<\/a>, frequently too as little as 5%. (before accounting for the cost of advertising). This increases the appeal of selling on Amazon for the majority of omnichannel sellers. Other advantages are:<\/p>