{"id":7500,"date":"2025-10-11T23:10:54","date_gmt":"2025-10-11T23:10:54","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=7500---8e2c2ab2-67c6-41ef-91d6-ccd6e9d0784a"},"modified":"2026-01-02T01:44:46","modified_gmt":"2026-01-02T01:44:46","slug":"amazon-kdp-advertising-2022-guide","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-kdp-advertising-2022-guide\/","title":{"rendered":"Amazon KDP Advertising: 2022 Guide"},"content":{"rendered":"

Your paperback or e-Book on Amazon<\/a> has been released on the shelves after much effort, sweat, and tears. But after your book goes online, it becomes silent, and it appears that nobody is buying anything or even looking at your booking ad.<\/p>

How then can you promote your book on Amazon?<\/p>

You may advertise your new books on Amazon using a number different methods, including KDP Select, Kindle Countdown Deals, Free Book Promotions, and Kindle Deals. All of the aforementioned call for you to provide your book at a discount or for free.<\/p>

KDP Advertising, which are Amazon book ads<\/a> for authors, is a different approach to market without going via the promotion channel. Let’s take a closer look into KDP<\/p>

What is Amazon KDP ?<\/h2>

KDP, which is particular to Amazon Kindle<\/a> and is part of the Amazon Advertising<\/a> Platform, is used. You can use it to place paid advertisements on your independently released book. The book you want to promote will show up in the Amazon search results, on the ebook information pages, and on the Kindle device’s lock screen. Later, we shall delve more into the specifics of the many forms of advertising.<\/p>

On the Amazon website, the ads<\/a> are clearly visible. If you type any kind of query for books into the search bar. The top right corner of the search result tiles for the promoted book will feature the label “Sponsored.”<\/p>

The benefit of using KDP advertising is that you can grow and optimize your<\/a> campaigns since you can regulate the budget<\/a> allocation to particular campaigns in real-time and assign the ROI at the most granular level. Later, more on that.<\/p>

How to promote your KDP book on Amazon<\/h2>

Account for Amazon Advertising<\/strong><\/p>

The following marketplaces<\/a>: Amazon.com, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr, and Amazon.it are presently accepting ads for KDP books<\/a>. If you do not already have an advertising account for any of these markets, create one by first logging in with your KDP login information.<\/p>

Choose the book you wish to promote from your “bookshelf” by clicking on it, then select “Promote and Advertise” by clicking the three small dots as shown in the screenshot below.<\/p>

KDP books’ Sponsored Product Campaign<\/strong><\/p>

You may now begin creating your campaign by selecting one of the two available options: Sponsored Product or Lockscreen. Since Sponsored Product Ads<\/a> are the most popular kind of advertising on Amazon<\/a> and Lockscreens may only be used for e-books, we will restrict our discussion to them in this post.<\/p>

Sponsored Items KDP book advertisements appear in the same manner as advertisements for other products. They can be targeted at particular keywords<\/a> or goods and can be found on search result and product detail pages.<\/p>

Select the Sponsored Products<\/a> option after clicking “Create campaign.”<\/p>

The following data can now be entered in the settings:<\/p>