{"id":8895,"date":"2025-10-11T03:32:39","date_gmt":"2025-10-11T03:32:39","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=8895---d41ac238-86cd-47f3-8d5a-5fc45cba79ee"},"modified":"2025-10-22T01:03:34","modified_gmt":"2025-10-22T01:03:34","slug":"amazon-ppc-software-tools","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-ppc-software-tools\/","title":{"rendered":"18 BEST Amazon PPC Software and Tools in 2024"},"content":{"rendered":"

Changing bids, creating campaigns, and finding new keywords is no fun, which is why Amazon PPC<\/a> tools have seen tremendous growth in popularity over the last few years. A seller armed with the right Amazon PPC software<\/a> can shift their focus from Amazon ads management to other things like launching new products and growing their business.<\/p>

However, this explosion in popularity means that there are now too many Amazon ad software<\/a> to pick from, and as a seller, this can make finding the right one difficult. That\u2019s why we created a list of the 18 best Amazon PPC software<\/a> with all the info you\u2019d need to pick the right one for you.<\/p>

18 Best Amazon PPC Software and Tools<\/strong><\/h2>

In this list, you\u2019ll find the 18 best Amazon PPC tools of 2024 with all the information about pricing, features, reviews<\/a>, and pros\/cons you\u2019ll need. And because we value your time, we summarized the most important points about each Amazon PPC tool<\/a> in a table:<\/p>

<\/td>Best Features<\/strong><\/td>Software Price<\/strong><\/td>AI\/Rules<\/strong><\/td>Managed Service<\/strong><\/td><\/tr>
AiHello<\/a><\/strong><\/td>AI Bidding and Bulk Campaign Creation<\/td>$175 – $1200<\/td>AI<\/td>Yes<\/td><\/tr>
Perpetua<\/strong><\/td>Great User Interface<\/td>$695 – $695 + %<\/td>AI<\/td>No<\/td><\/tr>
Teikametrics<\/strong><\/td>Walmart-Amazon Optimization<\/td>$199 – $499 + 3%<\/td>AI<\/td>Yes<\/td><\/tr>
BidX<\/strong><\/td>Fully customizable<\/td>$495 – $4,995 + %<\/td>Rules<\/td>Yes<\/td><\/tr>
Quartile<\/strong><\/td>Hourly AI Bidding<\/td>$895 – $10k<\/td>Both<\/td>No<\/td><\/tr>
Skai<\/strong><\/td>Largest number of compatible ad platforms<\/td>$7,500 – $50k<\/td>Rules<\/td>No<\/td><\/tr>
Intentwise<\/strong><\/td>Reporting and Amazon Marketing<\/a> Cloud<\/td>$500 – Unknown<\/td>Both<\/td>Yes<\/td><\/tr>
Ad Badger<\/strong><\/td>Customer Support and Training<\/td>$400 – Unknown<\/td>AI<\/td>Yes<\/td><\/tr>
M19<\/strong><\/td>Visibility-based bidding<\/td>$400 – $400 + 3%<\/td>AI<\/td>No<\/td><\/tr>
Sellerapp<\/strong><\/td>Fair pricing<\/td>$39 – $79<\/td>Rules<\/td>Yes<\/td><\/tr>
Adtomic<\/strong><\/td>Useful integration with Helium10 Tools<\/td>$199 – $399 + 2%<\/td>AI<\/td>No<\/td><\/tr>
Pacvue<\/strong><\/td>Best rule-based automation<\/td>$500 – 3%<\/td>Rules<\/td>No<\/td><\/tr>
Sellozo<\/strong><\/td>Combines price and PPC optimization<\/td>$149 – $399<\/td>AI<\/td>Yes<\/td><\/tr>
PPC Entourage<\/strong><\/td>Bulk Adjustments<\/td>2.9%<\/td>Rules<\/td>No<\/td><\/tr>
Stackline<\/strong><\/td>Very accurate market intelligence data<\/td>Unknown<\/td>AI<\/td>No<\/td><\/tr>
Junglescout Cobalt<\/strong><\/td>Very accurate reporting and market data<\/td>$2500 – Unknown<\/td>Rules<\/td>No<\/td><\/tr>
Zon Tools<\/strong><\/td>Most budget-friendly<\/td>$9 – $25<\/td>AI<\/td>No<\/td><\/tr>
Atom11<\/strong> <\/td>Retail-aware advertising <\/td>$199 – $499<\/td>Rules <\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

Best PPC Software by Use Case<\/strong><\/h2>
  1. AiHello: <\/strong>Best for medium to large sellers<\/a> focused on growth<\/li>
  2. Perpetua<\/a>: <\/strong>Best for <\/strong>completely hands-off sellers<\/li>
  3. Teikametrics<\/a>: <\/strong>Best for sellers who are also on Walmart<\/a><\/li>
  4. Bidx: <\/strong>Best for European sellers who need local support reps<\/li>
  5. Quartile: <\/strong>Best for large sellers who need very frequent bid changes<\/li>
  6. Skai: <\/strong>Best for enterprise brands who operate on 6+ channels<\/li>
  7. Intentwise: <\/strong>Best for medium to large sellers who need AMC reporting<\/li>
  8. Ad badger: <\/strong>Best for medium sellers who need a lot of human support<\/li>
  9. M19: <\/strong>Best for advertisers focused on visibility metrics<\/li>
  10. Sellerapp: <\/strong>Best for low-budget rule-based automation<\/li>
  11. Adtomic: <\/strong>Best for sellers already using Helium10<\/li>
  12. Pacvue: <\/strong>Best for agencies who need rule-based automation<\/li>
  13. Sellozo<\/a>: <\/strong>Best for small to medium sellers who need repricing<\/a><\/li>
  14. PPC<\/a> Entourage: <\/strong>Best for sellers who need simple bulk changes<\/li>
  15. Stackline: <\/strong>Best for enterprise brands who need analytics<\/a><\/li>
  16. Junglescout Cobalt: <\/strong>Best for enterprise brands who need analytics<\/li>
  17. Zon tools: <\/strong>Best for <\/strong>new and small sellers with low ad spend<\/li>
  18. Atom11:<\/strong> Best for medium to large sellers & full-service agencies looking to connect retail with ads<\/a><\/li><\/ol>

    1. AiHello<\/strong><\/h2>

    <\/p>

    The first tool<\/a> on our list of best Amazon advertising<\/a> softwares is, AiHello, a complete A-Z advertising solution.<\/p>

    AiHello is one of the most advanced Amazon ads software tools when it comes to bid adjustments, campaign creation, and keyword research<\/a>. What makes AiHello special is its ability to not only automate<\/a> your old campaigns and get them to their target ACoS<\/a> but also to create 100s of campaigns for you in minutes.<\/p>

    AiHello is also less expensive than most PPC software tools and offers human support and managed services<\/a> for sellers who need extra work done.<\/p>

    Features<\/strong><\/h3>

    Efficient Campaign Creator – <\/strong>Create hundreds of campaigns using all match types and targeting types in minutes.<\/p>

    Real AI Bid Automation – <\/strong>The only AI bidding software that lets you track each bid change and set parameters to fine-tune the algorithm.<\/p>

    Customizable Day Parting – <\/strong>Automatically figure out your peak and off-peak hours using AI and have your bids adjusted to get the best ACoS.<\/p>

    Keyword Management – <\/strong>Automate<\/a> keyword harvesting<\/a>, removal, negation, and research.<\/p>

    Dedicated Account Manager – <\/strong>Get your very own PPC expert<\/a> to help you scale up faster.<\/p>

    Learn More<\/a><\/div><\/div>

    Pricing<\/strong><\/h3>

    Pro:  $175\/month<\/strong> for up to $5k monthly ad spend<\/p>

    Hybrid: $1200\/month<\/strong> for full account management and up to $10k monthly ad spend<\/p>

    Agency: $1000\/month<\/strong> for up to 10 accounts and unlimited ad spend<\/p>

    Enterprise: Custom pricing<\/strong> for $200k+ monthly ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.6\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cAiHello\u2019s major strength, among others, is in the AutoPilot<\/a> uncanny ability to micro-manage bids to the intraday level where it can boost bids on peak hours and decrease them on off-peak hours. The AutoPilot is very reliable and based on a robust algorithm, there are just a few settings that the user needs to adjust to let AiHello work the magic. It\u2019s truly a \u201cset and forget\u201d piece of software.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    AiHello\u2019s unique features make it attractive to many sellers, but the people who benefit the most from AiHello are the ones looking for precise and scaleable campaign creation<\/a> to expand their market share and sales<\/a>. <\/p>

    Another major benefit of AiHello is the Amazon<\/a> PPC experts they provide, which makes it a great option for sellers who want a lot of work done for their accounts.<\/p>

    <\/td>AiHello<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Strong AI Bidding and Bulk Campaign Creation<\/td><\/tr>
    Cons<\/strong><\/td>No custom rules<\/td><\/tr>
    Best For<\/strong><\/td>Medium to large sellers focused on growth<\/td><\/tr>
    Pricing<\/strong><\/td>$175 – $1200<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>
    Learn More<\/a><\/div><\/div>

    2. Perpetua<\/strong><\/h2>
    \"\"<\/figure>

    Second up is Perpetua. Perpetua is a popular PPC software provider that merged with Sellics, another software company, not too long ago. They\u2019re known for their clean UX, their rules-free automation, and their impressive customer support<\/a> – which is why they’re always a good option to consider.<\/p>

    Features<\/strong><\/h3>

    Campaign Creator <\/strong>\u2013 You can\u2019t automate your old campaigns with Perpetua, so you have to use their creator to make new ones.<\/p>

    Hands-Off Automation<\/strong> \u2013 Perpetua is completely hands-off, which means minimal effort from your side but almost 0 control.<\/p>

    Rank Tracking<\/strong> \u2013 Track your organic rank<\/a> on up to 25 important search terms<\/a> for an additional $50\/month.<\/p>

    Video and Image Builder<\/strong>\u2013 Create custom creatives for your sponsored brand<\/a> and display campaigns for an additional fee of $25.<\/p>

    Pricing<\/strong><\/h3>

    $695\/month<\/strong> until $10k in ad spend<\/p>

    $695\/month + a percentage of spend<\/strong> until $500k in ad spend<\/p>

    Custom pricing<\/strong> for ad spends over $500k<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.5\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cIntuitive UI with all the functionality required to simplify and speed up mundane tasks and larger scale campaign build-outs. Sales history and visibilty on a wide variety of metrics including TACOS\/Organic sales. Simple onboarding process for new starters to learn the basics and get to grips with the platform. In general a great tool for beginners and pros alike, customer service<\/a> overall good when issues arise.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    The ideal Perpetua user is someone who\u2019d prefer to be completely hands-off with their advertising. They don\u2019t want to use their own campaigns, add their own rules\/settings, or really dig deep into what\u2019s going on, they just want to spend less time on PPC.<\/p>

    <\/td>Perpetua<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Great User Interface<\/td><\/tr>
    Cons<\/strong><\/td>Complete black box<\/td><\/tr>
    Best For<\/strong><\/td>Completely hands-off sellers<\/td><\/tr>
    Pricing<\/strong><\/td>$695 – $695 + %<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    3. Teikametrics<\/strong><\/h2>
    \"\"\/<\/figure>

    Teikametrics, the company that developed the popular Flywheel 2.0 platform, has been around since 2015, helping Amazon and Walmart sellers<\/a> automate their bids and campaigns using AI. They\u2019ve become popular for the market intelligence tools that they offer among other things.<\/p>

    Features<\/strong><\/h3>

    Simple Campaign Creator \u2013 <\/strong>Using your existing search term<\/a> data, Teikametrics is able to set up new campaigns for you automatically to grow your sales. <\/p>

    Auto Keyword<\/a> Harvesting and Negation \u2013 <\/strong>Automatically negate and harvest search terms based on performance.<\/p>

    ACoS Targets and Campaign Budgets \u2013 <\/strong>Set ACoS targets and campaign budgets automatically.<\/p>

    Day Parting \u2013 <\/strong>Bid higher and lower based on hourly performance.<\/p>

    Intelligent Bidding \u2013 <\/strong>Adjust bids based on product price, inventory<\/a> levels, and seasonality.<\/p>

    Pricing<\/strong><\/h3>

    $199\/month<\/strong> for up to $5k monthly ad spend<\/p>

    $499\/month<\/strong> for up to $10k monthly ad spend<\/p>

    $499\/month + 3%<\/strong> of ad spend<\/strong> for $10k+ monthly ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.5\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cIt’s been great working with Teika over the past few months. We hope to eventually get all of our advertising partners loaded into the system, but the people are really what make it. Matt is a wizard behind the scenes adjusting bids and targets based off our weekly conversations.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Teikametrics is a good choice for sellers who are interested in AI rather than rule-based automation. They also provide a free trial for users and don\u2019t require any long-term commitments so it’s good for sellers looking to test the software first before really using it. <\/p>

    <\/td>Teikametrics<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Walmart-Amazon Optimization<\/td><\/tr>
    Cons<\/strong><\/td>No custom rules<\/td><\/tr>
    Best For<\/strong><\/td>Sellers who are also on Walmart<\/td><\/tr>
    Pricing<\/strong><\/td>$199 – $499 + 3%<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    4. BidX<\/strong><\/h2>
    \"\"\/<\/figure>

    BidX is a rule-based PPC automation<\/a> company based out of Germany. They\u2019re popular among European sellers because of their large customizable dashboard, their user-friendly features, and their comprehensive rule sets. BidX also offers managed service plans for sellers who need more support with their advertising.<\/p>

    Features<\/strong><\/h3>

    Suggested Keywords<\/a> \u2013 <\/strong>Import keyword suggestions from Amazon to use in your campaigns.<\/p>

    Multi-Campaign Creator \u2013 <\/strong>Create multiple campaigns in one go using the campaign creator.<\/p>

    Customizable Analytics \u2013 <\/strong>Customize your dashboard to show the graphs and numbers you care most about.<\/p>

    Harvesting and Negation \u2013 <\/strong>Automatically negate and harvest search terms based on performance.<\/p>

    Rule-Based Automation \u2013 <\/strong>Set up \u201cIf X then Y\u201d rules to automate most functions of your ad account. <\/p>

    Pricing<\/strong><\/h3>

    $495\/month + % of ad spend<\/strong> – Self-Service Platform<\/p>

    $1,995\/month + % of ad spend<\/strong> – Managed Platform<\/p>

    $4,995\/month + % of ad spend<\/strong> – Managed Service<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.3\/5 <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cBidX facilitates some steps of PPC management. Campaign structures can, for example, be created on several marketplaces<\/a> at the same time, which saves a lot of work. The core feature of BidX, the bid management, also works well and apart from 1-2 bugs, which have of course been fixed, I have nothing to complain about here.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    I\u2019d mostly recommend BidX for European sellers, and sellers who want rule-based automation for their online catalog<\/a> but can\u2019t afford more expensive tools like Pacvue and Skai.<\/p>

    <\/td>BidX<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Fully customizable<\/td><\/tr>
    Cons<\/strong><\/td>Weaker bidding capabilities<\/td><\/tr>
    Best For<\/strong><\/td>European sellers who need local support reps<\/td><\/tr>
    Pricing<\/strong><\/td>$495 – $4,995 + %<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    Ready to skyrocket your sales?<\/p>

    \"\"\/<\/div><\/div>

    AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters<\/a>, catalog experts, and graphic designers<\/a> to help you with all things Amazon.<\/p>

    <\/i>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

    5. Quartile<\/strong><\/h2>
    \"\"\/<\/figure>

    Quartile is a full-funnel advertising solution that not only automates Amazon ads<\/a>, but also automates advertising on platforms like Facebook, Instagram, Youtube, Google<\/a>, and many more. Quartile is known for holding 6 patents in machine learning, artificial intelligence, and bid optimization.<\/p>

    Features<\/strong><\/h3>

    AI and Rules<\/strong> \u2013 Use both rule-based automation and AI<\/a> with Quartile.<\/p>

    Semi-managed Service<\/strong> \u2013 Direct 1 on 1 help from an account manager.<\/p>

    Full Funnel<\/a> Advertising <\/strong>\u2013 Automate and run Facebook and Google ads<\/a> to drive additional traffic to your listings and grow your sales.<\/p>

    Automatic Campaign Creation<\/strong> \u2013 Launch new single-keyword campaigns from every new search term in your account.<\/p>

    Goal-Related Settings<\/strong> \u2013 Premade settings like \u2018product launch\u2019 or \u2018conservative\u2019 can help you optimize ads faster.<\/p>

    Pricing<\/strong><\/h3>

    $895\/month to $10k\/month depending on ad spend<\/p>

    1-year contracts<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.3\/5 <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cI’ve been working with Quartile for over a year. My account manager and his team and very responsive to requests, extremely professional and always prepared with insights on how to<\/a> improve results. They executed a successful ad strategy<\/a> in multiple marketplaces. Working with Quartile has been instrumental for our business’ success.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Quartile has good rule-based automation, strong AI algorithms and a team of qualified Amazon experts, which makes them a good fit for almost anyone. Their main drawback is their excessively high fees and the long-term contracts they force you into, which make them difficult to work with for small businesses.<\/p>

    <\/td>Quartile<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Hourly AI Bidding<\/td><\/tr>
    Cons<\/strong><\/td>Bad campaign structure<\/td><\/tr>
    Best For<\/strong><\/td>Large sellers who need very frequent bid changes<\/td><\/tr>
    Pricing<\/strong><\/td>$895 – $10k<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    6. Skai<\/strong><\/h2>
    \"\"\/<\/figure>

    Similar to Quartile, Skai is another omnichannel ad automation platform. They\u2019re able to automate Amazon, Walmart, Pinterest, Facebook, and almost 80 other ad channels from one platform using rule-based automation.<\/p>

    Features<\/strong><\/h3>

    Fit for Large Brands<\/strong> \u2013  Skai is best suited for sellers who spend millions of dollars per year on ads and advertise on multiple platforms.<\/p>

    Rule-Based Automation<\/strong> \u2013 Skai only offers rule-based automation.<\/p>

    Good For Experimentation<\/strong> \u2013 Run experiments to test different strategies<\/a> and find out which ones work best.<\/p>

    Cross-Channel Advertising<\/strong> \u2013 Automate ads on up to 80 platforms.<\/p>

    Pricing<\/strong><\/h3>

    $90k\/year<\/strong> for up to $4m in ad spend<\/p>

    $220k\/year<\/strong> for up to $10m in ad spend<\/p>

    $400k\/year<\/strong> for up to $20m in ad spend<\/p>

    $600k\/year<\/strong> for up to $35m in ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4\/5 <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cI enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly.\u201d<\/p>

    Bottom Line<\/strong><\/strong><\/h3>

    Skai is mostly used by large brands with a presence on multiple channels and a large ad budget<\/a>. For 6-8 figure sellers who only need help with their PPC, I\u2019d generally recommend a different tool.<\/p>

    <\/td>Skai<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Largest number of compatible ad platforms<\/td><\/tr>
    Cons<\/strong><\/td>No AI capabilities and not Amazon focused<\/td><\/tr>
    Best For<\/strong><\/td>Enterprise brands who operate on 6+ channels<\/td><\/tr>
    Pricing<\/strong><\/td>$90k – $600k (Yearly)<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    7. Intentwise <\/strong><\/h2>
    \"\"\/<\/figure>

    Next up is Intentwise, a popular rule-based PPC automation tool that works with Instacart, Walmart, and Amazon. They\u2019re well known for their market analytics tool<\/a> as well, with many sellers just using them for their dashboards and data.<\/p>

    Features<\/strong><\/h3>

    Competitor<\/a> Analytics<\/strong> \u2013 Get relevant, up-to-date information about how you\u2019re performing compared to competitors.<\/p>

    Recommendations Machine<\/strong> \u2013 Get recommendations for transferring keywords and negating wasteful search terms.<\/p>

    Rules and Algorithms<\/strong> \u2013 Use both rule-based and algorithmic automation.<\/p>

    Performance Analytics<\/strong> \u2013 Great dashboards, analytics, and data.<\/p>

    Pricing<\/strong><\/h3>

    Starts at $500\/month<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.9\/5  <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cThe recommendation engine saves significant time and the ACOS optimization rules really help in getting campaigns performing. Above all the team go beyond the call of duty, where we think we have a real challenge on performance solutions are invariably found. We have worked with Intentwise for nearly 2 years and this level of attentiveness has been solid throughout.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Intentwise\u2019s 2 standout features are its dashboard and data analytics, which make them ideal for sellers who want to be involved in every aspect of their account and analyze every change and make decisions based on that.<\/p>

    <\/td>Intentwise<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Reporting and Amazon Marketing<\/a> Cloud<\/td><\/tr>
    Cons<\/strong><\/td>Weaker automation options than other platforms<\/td><\/tr>
    Best For<\/strong><\/td>Medium to large sellers who need AMC reporting<\/td><\/tr>
    Pricing<\/strong><\/td>$500 – Unknown<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    8. Ad Badger<\/strong><\/h2>
    \"\"\/<\/figure>

    Most of you reading this will be familiar with the PPC Den podcast, but what you might<\/a> not be as familiar with is what the company behind it offers. Ad Badger, the company producing the PPC den podcast, offers its very own PPC software, as well as agency-style, managed service plans for Amazon sellers<\/a>.<\/p>

    Features<\/strong><\/h3>

    Impressive Learning Resources<\/a><\/strong> \u2013 Great podcast, blog, and learning center.<\/p>

    Decent Bid Automation <\/strong>\u2013 Sufficient bid automation system.<\/p>

    Account Manager<\/strong> \u2013 Get assigned an account manager for onboarding and ongoing help.<\/p>

    Harvesting and Negation<\/strong> \u2013 Custom keyword harvesting and negation rules.<\/p>

    Keyword Research Tool<\/strong> \u2013 Effective keyword source for new and old campaigns.<\/p>

    Pricing<\/strong><\/h3>

    Starts at $400\/month<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.1\/5  <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cThis is the best Amazon PPC software<\/a> I have ever used. It’s a perfect mixture of Auto and Manual PPC management. Bulk bidding tool is the most suitable feature for those who have bigger data to handle. Despite having some features missing, Ad Badger gets the job done for you in a very convenient way\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    The main benefit of using Ad Badger is the human support you get. The software isn\u2019t necessarily special but the account managers, coaches and consulting sessions can be useful for people trying to learn to manage their ads themselves.<\/p>

    <\/td>Ad Badger<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Good customer<\/a> support and training<\/td><\/tr>
    Cons<\/strong><\/td>Not very strong on the automation side<\/td><\/tr>
    Best For<\/strong><\/td>Medium sellers who need a lot of human support<\/td><\/tr>
    Pricing<\/strong><\/td>$400 – Unknown<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    9. M19<\/strong><\/h2>
    \"\"\/<\/figure>

    Coming all the way from France, M19 is a software company that offers an AI-based PPC tool that automatically adjusts bids, tracks organic rank<\/a> and creates new campaigns for you called \u2018strategies\u2019. They\u2019re considered to be a very hands-off tool and don\u2019t offer any rules.<\/p>

    Features<\/strong><\/h3>

    Keyword and ASIN<\/a> research tools \u2013 <\/strong>Easily find more keywords and ASIN targets using the on-platform research tools.<\/p>

    Organic Tools \u2013 <\/strong>Track organic rank and set up automatic bid adjustments to prevent PPC sales cannibalization.<\/p>

    Simple Campaign Creator \u2013 <\/strong>You can only automate campaigns made by M19\u2019s creator.<\/p>

    Hourly Day Parting \u2013 <\/strong>Track hourly performance and adjust your bids accordingly.<\/p>

    Automated AI Bidding \u2013 <\/strong>Hands-off bidding algorithms that take full control of your campaigns.<\/p>

    Pricing<\/strong><\/h3>

    $400\/month + 3% of ad spend<\/strong> for up to 4 users<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.5\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cM19 has saved me a lot of time in managing the PPC. They also allowed me to establish a long-term and sustainable strategy in the development of my Amazon store.\u201d<\/p>

    Bottom Line<\/strong><\/strong><\/h3>

    M19 doesn\u2019t necessarily have any standout features that make it a must-have for a certain type of seller. Most users of M19 are just European or French.<\/p>

    <\/td>M19<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Visibility-based bidding<\/td><\/tr>
    Cons<\/strong><\/td>No custom rules<\/td><\/tr>
    Best For<\/strong><\/td>Advertisers focused on visibility metrics<\/td><\/tr>
    Pricing<\/strong><\/td>$400 – $400 + 3%<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    10. Sellerapp<\/strong><\/h2>
    \"\"\/<\/figure>

    Sellerapp is an Indian tech company that built a \u2018Swiss army knife tool\u2019 for Amazon sellers, similar to what Helium10 offers. One part of this tool is a rule-based PPC automation software<\/a> that\u2019s similar to Adtomic.<\/p>

    Features<\/strong><\/h3>

    Customizable Rules \u2013 <\/strong>Customizable rules for PPC automation.<\/p>

    Goal-based Settings \u2013 <\/strong>Launch, Liquidate, and Grow settings for PPC.<\/p>

    Day Parting \u2013 <\/strong>Automatically adjust bids according to hourly ACoS and CVR.<\/p>

    Bulk Actions \u2013 <\/strong>Make hundreds of changes in bulk to save time.<\/p>

    Ready to skyrocket your sales?<\/p>

    \"\"\/<\/div><\/div>

    AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.<\/p>

    <\/i>Learn more<\/a><\/div><\/div><\/div><\/div><\/div><\/div>

    Pricing<\/strong><\/h3>

    $39\/month<\/strong> for up to 20 products<\/p>

    $79\/month<\/strong> for 21 – 50 products<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.7\/5   <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cWe are a new Amazon seller<\/a> and needed help with beginning PPC campaigns<\/a>. Their team has been SO helpful with getting our campaign set up, providing product feedback, and responding quickly to questions. We have been with them for 4 months. I’m excited to see how much farther we get in the next year.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Sellerapp is a good option for sellers who don\u2019t need advanced AI or impressive tools and are mostly looking for low-cost software that can help them save 20% more time.<\/p>

    <\/td>Sellerapp<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Fair pricing<\/td><\/tr>
    Cons<\/strong><\/td>Automation features aren’t very advanced<\/td><\/tr>
    Best For<\/strong><\/td>Low-budget rule-based automation<\/td><\/tr>
    Pricing<\/strong><\/td>$39 – $79<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    11. Adtomic<\/strong><\/h2>
    \"\"\/<\/figure>

    Adtomic is a safe choice for early-stage sellers who don\u2019t need expensive tools, plus, it runs on the Helium10 platform which is a big bonus. While Adtomic doesn\u2019t come with all the bells and whistles, it’s considerably cheaper than most tools and gets the job done for a lot of small sellers.<\/p>

    Features<\/strong><\/h3>

    Pre-Made Settings \u2013 <\/strong>Use the Launch, Grow, and Liquidate settings to quickly adjust your PPC.<\/p>

    Basic Bid Adjustments \u2013<\/strong> Basic tools for adjusting bids.<\/p>

    Harvesting and Negation \u2013 <\/strong>Standard harvesting and negation features.<\/p>

    Benefit From The Helium10 Ecosystem \u2013 <\/strong>Benefit from other H10 tools on one platform.<\/p>

    Pricing<\/strong><\/h3>

    $199\/month <\/strong>for up to 10k ad spend<\/p>

    $399\/month<\/strong> for up to $20k ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.2\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cI highly recommend Helium 10 to anyone looking to succeed in the e-commerce<\/a> industry. The platform is user-friendly, packed with powerful features, and backed by a knowledgeable and responsive customer support team. With Helium 10, you’ll have everything you need to<\/a> take your Amazon business to the next level.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    I\u2019d generally recommend Adtomic to medium-sized sellers who are current users of Helium10 and are looking for a simple and easy PPC tool to use.<\/p>

    <\/td>Adtomic<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Fair pricing<\/td><\/tr>
    Cons<\/strong><\/td>Useful integration with Helium10 Tools<\/td><\/tr>
    Best For<\/strong><\/td>Sellers already using Helium10<\/td><\/tr>
    Pricing<\/strong><\/td>$199 – $399 + 2%<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    12. Pacvue<\/strong><\/h2>
    \"\"\/<\/figure>

    This is actually the second time Helium10 makes an appearance on this list because as of early 2023, Pacvue and Helium10 are one company. The PPC tools they offer couldn\u2019t be more different though because Pacvue is an expensive, high-performance PPC tool used by large businesses while Adtomic is meant for small and medium sellers.<\/p>

    Features<\/strong><\/h3>

    Informative Analytics<\/strong> \u2013 Strong analytics for market share, market size, share of voice, and share of shelf.<\/p>

    Rule-Based and Algorithmic Automation<\/strong> \u2013 Advanced rule-based automation and basic-level algorithmic automation.<\/p>

    More Than Just PPC<\/strong> \u2013 Manage your coupons, promotions, product page SEO<\/a>, and ads all in one platform. <\/p>

    Automated Suggestions<\/strong> \u2013 Suggestions for ad spend distribution and Buy Box<\/a> improvement.<\/p>

    Pricing<\/strong><\/h3>

    Starts at $500\/month<\/p>

    Up to 3% of ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.4\/5  <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cPacvue saves time through the many automation possibilities and simultaneously reduces costs<\/a> through campaign optimization. It works for the marketplaces I use for my job – Amazon, Wallmart, Target<\/a>. It has a user-friendly interface and lots of tools you could use for your daily advertising.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Pacvue is the number #1 choice for sellers looking for rule-based automation. They have the most comprehensive selection of rules, the best track record, and plenty of useful learning resources teaching you how to use the platform.<\/p>

    <\/td>Pacvue<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Best rule-based automation<\/td><\/tr>
    Cons<\/strong><\/td>Lacks AI bidding<\/td><\/tr>
    Best For<\/strong><\/td>Agencies that need rule-based automation<\/td><\/tr>
    Pricing<\/strong><\/td>$500 – 3%<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    13. Sellozo <\/strong><\/h2>
    \"\"\/<\/figure>

    For number 13 we’ve got Sellozo. Sellozo is one of those tools that don\u2019t get much appreciation but they\u2019re still definitely worth considering. That\u2019s because with their in-house PPC experts, impressive campaign creator and the level of control they give you over your ads, they\u2019ve definitely earned a spot on this list.<\/p>

    Features<\/strong><\/h3>

    Repricer<\/strong> \u2013 Automatically adjust your product price to get better sales and more Buy Box wins.<\/p>

    Campaign Studio<\/strong> \u2013 Map out all of your campaigns on a whiteboard and see how they work together.<\/p>

    Expert Help<\/strong> \u2013 Direct consultations with PPC experts.<\/p>

    Bulk Changes<\/strong> <\/em>\u2013 Make changes in bulk to save time.<\/p>

    Negation + Harvesting<\/strong> \u2013 Traditional harvesting and negation tool.<\/p>

    Pricing<\/strong><\/h3>

    $149\/month<\/strong> for 0-10 SKUs<\/p>

    $299\/month<\/strong> for 11-1000 SKUs<\/p>

    $399\/month<\/strong> for 1001+ SKUs<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.7\/5<\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cSellozo has been our missing link! We had solid, mature, products with great product photos, etc. In the past, we’ve done everything in-house, including PPC. It has been one of our best decisions to onboard Sellozo with a managed account to help handle the Amazon PPC arm of our business. Not only has our ACOS lowered to a more manageable level, but our sales have exploded.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Sellozo is a good all-round tool. They have both the ability to automate everything and to let users make manual changes at scale, they have a strong team of account managers and their prices are very reasonable.<\/p>

    <\/td>Sellozo<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Combines price and PPC optimization<\/a><\/td><\/tr>
    Cons<\/strong><\/td>No custom rules<\/td><\/tr>
    Best For<\/strong><\/td>Small to medium sellers who need repricing<\/td><\/tr>
    Pricing<\/strong><\/td>$149 – $399<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    14. PPC Entourage<\/strong><\/h2>
    \"\"\/<\/figure>

    PPC Entourage is an older PPC tool that used to be more popular back in the day. It isn\u2019t necessarily a full automation tool, but it provides certain features to help sellers make their manual work less time-consuming.<\/p>

    Features<\/strong><\/h3>

    Bulk Engine<\/strong> \u2013 On-platform spreadsheet for bulk changes instead of rules or AI.<\/p>

    P\/L Calculator<\/strong> \u2013  Complete P\/L reports for margins and net profit<\/a> after ads, taxes, returns, and selling fees.<\/p>

    1-Year Guarantee<\/strong> \u2013 1-year money-back guarantee on all plans.<\/p>

    Pricing<\/strong><\/h3>

    2.9% of ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.3\/5  <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cI have been using PPCE since for over 7 years now and have saved thousands of dollars in ad spend. What is important is the thousands of dollars made in sales by putting the right PPC ad in front of the right people searching for our product and not wasting money<\/a> on irrelavent impressions.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    PPC Entourage is very expensive and does not come with the same features that most softwares do. That\u2019s why I mostly recommend it to sellers who want to be extremely involved in the day-to-day of running their PPC rather than allow full automation to handle the account.<\/p>

    <\/td>PPC Entourage<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Quick bulk adjustments<\/td><\/tr>
    Cons<\/strong><\/td>No AI or strong rule automation<\/td><\/tr>
    Best For<\/strong><\/td>Sellers who need simple bulk changes<\/td><\/tr>
    Pricing<\/strong><\/td>2.9%<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    15. Stackline<\/strong><\/h2>
    \"\"\/<\/figure>

    Stackline is an Amazon software<\/a> company that offers a complete \u2018Ecommerce Operating System\u2019. This system includes PPC automation, competitor and shopper analytics, review management and influencer marketing.<\/p>

    Features<\/strong><\/h3>

    Market Intelligence <\/strong>\u2013 Data on shoppers, competitors, and your category.<\/p>

    Multi-Platform Multi-Country<\/strong> \u2013 Automate your ads across multiple online retailers in 13 countries.<\/p>

    Transparent Reporting<\/strong> \u2013 Reports that give you an understanding of incremental sales and profits.<\/p>

    Goal-Based Settings and Predictions<\/strong> \u2013 Set campaign-specific goals like increasing clicks or driving incremental profits.<\/p>

    Pricing<\/strong><\/h3>

    Pricing Details Unavailable<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.5\/5  <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cStackline offers me easy insights into our performance versus the market. Also specific ASIN development on Amazon allows us<\/a> to showcase growth potential to our management. Very much fan as well of the insights in support budget spent. Always use in it our business updates to stakeholders.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Stackline is best suited for teams in large companies who need its in-depth reporting and forecasts to show to management during meetings.<\/p>

    <\/td>Stackline<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Very accurate market intelligence data<\/td><\/tr>
    Cons<\/strong><\/td>Enterprise brands that need analytics<\/td><\/tr>
    Best For<\/strong><\/td>Enterprise brands who need analytics<\/td><\/tr>
    Pricing<\/strong><\/td>Unknown<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    16. <\/strong>Junglescout Cobalt<\/h2>
    \"\"<\/figure>

    Cobalt, a PPC software made by Junglescout, is a strong campaign automation and market intelligence tool that\u2019s used by many companies like HP and Brooklinen.<\/p>

    Features<\/strong><\/h3>

    Market Intelligence <\/strong>\u2013 Track category revenue, product prices, market size, market share, and competitor performance.<\/p>

    Rule Automation<\/strong> \u2013 Create custom strategies and run your account automatically.<\/p>

    Keyword Insights<\/strong> \u2013 Track keyword performance, search volume and impression share.<\/p>

    Pricing<\/strong><\/h3>

    Starts at $2500\/month<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.6\/5 <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cGreat customer service and they listen to questions and feedback openly. The Cobalt team has provided Excel and Power BI templates to help analyze segments more easily. More infrastructure updates have gone live recently which continues to improve the data quality. Looking forward to seeing how the design team transforms the UI in the near future.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    Cobalt is a high-priced, analytics-focused software. So, similar to Stackline, I\u2019d mostly recommend it to large teams who can afford to pay this much for software and need extensive data to report<\/a> to management.<\/p>

    <\/td>Junglescout Cobalt<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Very accurate market intelligence data<\/td><\/tr>
    Cons<\/strong><\/td>You’ll pay a lot for features you wont use much<\/td><\/tr>
    Best For<\/strong><\/td>Enterprise brands who need analytics<\/td><\/tr>
    Pricing<\/strong><\/td>$2500 – Unkown<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule-Based<\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    17. Zon Tools<\/strong><\/h2>
    \"\"\/<\/figure>

    If you\u2019re really on a tight budget, Zon Tools might be the exact tool you\u2019re looking for. With plans starting at just $9\/month, Zon Tools is officially the cheapest PPC software out there<\/a> and it packs a lot of value for its price.<\/p>

    Features<\/strong><\/h3>

    Campaign Creator <\/strong>\u2013 Create standard, defensive, and offensive campaigns.<\/p>

    Budget-Friendly AI<\/strong> \u2013 The cheapest AI option<\/p>

    Placement Optimization<\/strong> \u2013 Auto-adjust placements<\/p>

    Pricing<\/strong><\/h3>

    Analyzer – $9\/month<\/p>

    Masterer – $19\/month<\/p>

    Dominator – $25\/month<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.6\/5 <\/strong><\/p>

    Review Highlight:<\/strong><\/p>

    \u201cIt’s a great Amazon advertising software<\/a>. The main thing is that a person using ZonTools for the 1st time needs to be patient because it takes a few days for the tool’s algorithm to take effect.\u201d<\/p>

    Bottom Line<\/strong><\/h3>

    While Zon Tools isn\u2019t the best Amazon advertising software – it’s the cheapest. So I\u2019d recommend it for beginner sellers who can\u2019t afford pricey, feature-packed alternatives but still want automated Amazon PPC<\/a>.<\/p>

    <\/td>Zon Tools<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Most budget-friendly<\/td><\/tr>
    Cons<\/strong><\/td>Missing any advanced features<\/td><\/tr>
    Best For<\/strong><\/td>New and small sellers with low ad spend<\/td><\/tr>
    Pricing<\/strong><\/td>$9 – $25<\/td><\/tr>
    Managed Service<\/strong><\/td>No<\/td><\/tr>
    AI<\/strong><\/td>Yes<\/td><\/tr>
    Rule-Based<\/strong><\/td>No<\/td><\/tr><\/tbody><\/table><\/figure>

    18. Atom11<\/strong><\/h2>
    \"\"<\/figure>

    Atom11 is a retail-aware advertising platform. It is best known for connecting advertising to retail signals like inventory, pricing, and digital shelf. Equipped with a simple to use UI and a great support team, it is a great option to consider in 2024.<\/p>

    Features<\/strong><\/h3>

    Retail Aware Automations <\/strong>\u2013 Automatically make changes to your PPC based on retail signals.<\/p>

    Bid Suggestions<\/strong> \u2013 Receive automated bid suggestions based on target ACoS.<\/p>

    Dayparting<\/a><\/strong> \u2013 Daypart bids, budgets, and placements.<\/p>

    Complete Retail Analytics<\/strong> \u2013 Analyze total sales, ads, inventory, pricing and more on one dashboard.<\/p>

    Pricing<\/strong><\/h3>

    $199\/month<\/strong> for $2k-$10k\/mo ad spend <\/p>

    $499 + 2% of ad spend<\/strong> for $10k-$100k\/mo ad spend<\/p>

    Custom pricing<\/strong> for $100k+\/mo ad spend<\/p>

    Reviews<\/strong><\/h3>

    Overall Review Score: 4.9\/5 <\/strong><\/p>

    Review Highlight:<\/strong>
    “Atom11 is a unique combination of advertising, analytics and competitor tracking. It is everything I need to build a good ad strategy and implement it. Love the quick and proactive customer support!”<\/p>

    Bottom Line<\/strong><\/h3>

    The ideal Atom11 user is someone who wants complete control over their advertising. They are very data-driven, and use PPC as a means to achieving retail goals. This is best for medium to large sellers or full-service Amazon agencies.
    <\/p>

    <\/td>Atom11<\/strong><\/td><\/tr>
    Pros<\/strong><\/td>Retail aware advertising<\/td><\/tr>
    Cons<\/strong><\/td>No AI<\/td><\/tr>
    Best For<\/strong><\/td>Full-service agencies and mid-market sellers<\/td><\/tr>
    Pricing<\/strong><\/td>$199 – $499 + 2%<\/td><\/tr>
    Managed Service<\/strong><\/td>Yes<\/td><\/tr>
    AI<\/strong><\/td>No<\/td><\/tr>
    Rule Based<\/a><\/strong><\/td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>

    Manual PPC VS Automated PPC<\/strong><\/h3>

    If you\u2019re looking for an Amazon PPC tool, you probably know the benefits of automation.<\/p>

    Some of you have been using Amazon PPC software for years, while others have been on the fence for a while and are now looking to dip their toes in.<\/p>

    Now, I don\u2019t want to preach to the converted, but I\u2019ll quickly cover why you need PPC automation for those who are unsure:<\/p>

    1. Better bids = better ACoS<\/strong><\/p>

    Amazon advertising software will adjust bids far more effectively and more frequently than you ever could.<\/p>

    This means investing in good keywords faster and cutting the bad ones before you get burnt.<\/p>

    2. Create all the campaigns you need<\/strong><\/p>

    Creating campaigns can take hours, but with the best Amazon PPC tools<\/a> you can create ads<\/a> for your entire catalog within one working day.<\/p>

    This leads to more visibility on your products and more sales coming in.<\/p>

    3. Save time like crazy<\/strong><\/p>

    Running PPC on a large account is a full-time job. Implementing the right Amazon PPC tools can make it much easier.<\/p>

    To further enhance efficiency, integrating time tracking software<\/a> can help sellers monitor the time spent on various PPC tasks, identify bottlenecks, and optimize their workflow.<\/p>

    Wrapping Up<\/strong><\/h3>

    In this article, we\u2019ve listed the best Amazon advertising tools<\/a> we could find and explained who we think should be using them. We\u2019ve covered features, prices, and reviews for every single one of them to help inform your final decision- which at the end of the day, is completely up to you.<\/p>

    We do recommend, though, that you test out our own Amazon PPC tool, AiHello. Bias aside, AiHello offers the best campaign creation, bid automation and account managers in the market and our prices is much cheaper than any alternative that can offer similar capabilities.<\/p>

    If you\u2019d like to speak to our Amazon ads team and learn more about the software, feel free to book a call using this link<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Struggling with Amazon PPC? Discover the 18 best Amazon PPC software & tools of 2024 to automate ads, save time, and boost sales.<\/p>\n","protected":false},"author":21,"featured_media":8932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,620,683,163],"tags":[488,169,171,167,1146,168,51],"class_list":["post-8895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-brand","category-resources","tag-aihello","tag-amazon-ads-optimization","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-ppc-2024","tag-amazon-ppc-automation","tag-amazon-seller-tools"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/8895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=8895"}],"version-history":[{"count":1,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/8895\/revisions"}],"predecessor-version":[{"id":12288,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/8895\/revisions\/12288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/8932"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=8895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=8895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=8895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}