{"id":9214,"date":"2025-10-11T23:17:54","date_gmt":"2025-10-11T23:17:54","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=9214---cfcf0c27-9be7-48b0-99e0-563271ccc7fb"},"modified":"2026-01-03T03:38:13","modified_gmt":"2026-01-03T03:38:13","slug":"amazon-marketplaces","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketplaces\/","title":{"rendered":"Amazon Marketplaces | Where should you start selling?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-shop-online\">According to Oberlo<\/a>, there are approximately 2.64 billion people who shop online worldwide.&nbsp;<\/p><p class=\"wp-block-paragraph\">Since <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> is the biggest <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Boost online sales! Learn how to drive free traffic to your e-commerce store. Optimize design, master social media, prioritize customer care, and offer smart discounts.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/attracting-customers-to-your-online-store\/\">online store<\/a> in the world, this means Amazon sellers can easily reach millions of people around the globe through <a href=\"https:\/\/www.aihello.com\/resources\/blog\/connecting-your-marketplaces-to-aihello\/\">Amazon marketplaces<\/a> without leaving the comfort of their homes.<\/p><p class=\"wp-block-paragraph\">Exciting, right?&nbsp;<\/p><p class=\"wp-block-paragraph\">Unfortunately for many <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2024\/\">sellers<\/a>, the dream of selling globally never becomes a reality because they do not understand how these marketplaces work.<br><br>They don\u2019t know how to identify which one is perfect for their brands so they start selling in the wrong place and struggle to make the kind of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> they desire.<\/p><p class=\"wp-block-paragraph\">In this article, you\u2019ll get the right information needed to take the guesswork out of \u201cWhere should you start selling?&#8221;<\/p><p class=\"wp-block-paragraph\">You\u2019ll see the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Is Perpetua the right Amazon PPC software for you? Explore our in-depth review covering its automation features, pros, cons, and pricing to optimize your ad spend.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/perpetua-review-2024-pros-cons-and-ratings\/\">pros and cons<\/a> of each marketplace and the strategic insights you need to select the one(s) that is ideal for <a href=\"https:\/\/www.aihello.com\/resources\/blog\/do-not-leave-your-brand-advertising-to-anyone\/\">your brand<\/a>.<\/p><p class=\"wp-block-paragraph\">Let\u2019s get right into it!<\/p><h2 class=\"wp-block-heading\">What is an Amazon Online Marketplace?<\/h2><p class=\"wp-block-paragraph\">Amazon marketplaces are individual online platforms operated by Amazon in various countries and regions worldwide.<\/p><p class=\"wp-block-paragraph\">These marketplaces allow <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/\">Amazon sellers<\/a> to list their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-7-1.jpg\"  data-excerpt=\"Don&#039;t guess Amazon prices. Learn proven strategies for setting competitive, profitable prices on Amazon. Go beyond lowballing to maximize your sales!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/pricing-your-products-correctly\/\">products for sale<\/a> and <a href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-you-need-an-amazon-ppc-agency-with-hybrid-automation-to-take-your-business-to-the-next-level\/\">reach a potentially vast customer base.&nbsp;<\/a><\/p><p class=\"wp-block-paragraph\">In short, they are platforms where you can <a href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-copy-your-product-listings-to-new-marketplaces\/\">share your product listings with a global audience.<\/a><\/p><p class=\"wp-block-paragraph\">Currently, Amazon operates&nbsp; 21 marketplaces worldwide. The complete list is offered on the <a href=\"https:\/\/sell.amazon.com\/global-selling\">Amazon Global Selling<\/a> page:<\/p><h4 class=\"wp-block-heading\">Americas<\/h4><ul class=\"wp-block-list\"><li>United States<\/li><li>Brazil<\/li><li>Canada<\/li><li><a href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">Mexico<\/a><\/li><\/ul><h4 class=\"wp-block-heading\">Asia-Pacific<\/h4><ul class=\"wp-block-list\"><li>Australia<\/li><li>Japan<\/li><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/07\/selling-on-amazon-india-best-ways-300x300.png\"  data-excerpt=\"Looking to earn online? Selling on Amazon India is a top e-commerce opportunity! Our guide shows you how to profit from its booming demand and low entry barrier.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-a-business-on-amazon-india\/\">India<\/a><\/li><li>Singapore<\/li><\/ul><h4 class=\"wp-block-heading\">Europe<\/h4><ul class=\"wp-block-list\"><li>Germany<\/li><li>Spain<\/li><li>France<\/li><li>Italy<\/li><li>Netherlands<\/li><li>Poland<\/li><li>Sweden<\/li><li>United Kingdom<\/li><li>Turkey<\/li><\/ul><h4 class=\"wp-block-heading\">Middle East<\/h4><ul class=\"wp-block-list\"><li>United Arab Emirates<\/li><li>Egypt<\/li><li>Saudi Arabia<\/li><\/ul><h2 class=\"wp-block-heading\">Which is the Best Marketplace for Amazon?<\/h2><p class=\"wp-block-paragraph\">Selecting the &#8220;best&#8221; <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/ppc-ads-seasonality-dayparting-timezone-keywords-300x200.jpg\"  data-excerpt=\"Unlock Amazon sales growth! Learn to master product seasonality with smart ad campaigns &amp; budgeting strategies for peak, off-season, and shoulder periods.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/timeseries-and-seasonality-on-amazon-marketplace-and-how-to-deal-with-them\/\">Amazon marketplace<\/a> depends on various factors. Whether you\u2019re thinking of exploring <a href=\"https:\/\/amzadvisers.com\/amazon-remote-fulfillment-marketplace-expansion\/\">remote fulfillment or marketplace expansion<\/a>, it\u2019s best to weigh each marketplace\u2019s potential for your brand.<\/p><p class=\"wp-block-paragraph\">Here are a few aspects to consider as you research <a href=\"https:\/\/www.junglescout.com\/blog\/amazon-marketplaces\/\">Amazon marketplaces<\/a>:<\/p><ol class=\"wp-block-list\"><li>Demand<\/li><\/ol><p class=\"wp-block-paragraph\">One of the key drivers of <a href=\"https:\/\/www.aihello.com\/resources\/blog\/increase-sales-on-amazon\/\">sales success<\/a> is demand \u2013 simply put, the interest and desire from buyers to purchase your product. Demand is one of the top factors to consider when choosing an <a href=\"https:\/\/amzadvisers.com\/amazon-global-selling\/\">Amazon international marketplace<\/a>.<\/p><p class=\"wp-block-paragraph\">Think of it like this: if a specific marketplace attracts a higher number of visits, your product\u2019s visibility rate will increase. And guess what follows? More traffic and visibility translate to a greater likelihood of people buying and <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">falling in love with your brand.<\/a><\/p><ol start=\"2\" class=\"wp-block-list\"><li>GDP PPP per capita<\/li><\/ol><p class=\"wp-block-paragraph\">Let&#8217;s dive into something called <strong>GDP PPP per capita<\/strong>. GDP stands for gross domestic product (basically a country&#8217;s economic output), and PPP is all about purchasing power parity \u2013 a way of comparing the relative value of currencies.&nbsp;<\/p><p class=\"wp-block-paragraph\">So, when we talk about GDP PPP per capita, it&#8217;s like putting a spotlight on the average earnings of a person in that country.<\/p><p class=\"wp-block-paragraph\">The more a person earns, the more they&#8217;re likely to spend. This means you may want to focus on Amazon marketplaces with more capital to spare on your products.<\/p><ol start=\"3\" class=\"wp-block-list\"><li>Normalized Spending Power<\/li><\/ol><p class=\"wp-block-paragraph\">Last but not least is <strong>Normalized Spending Power. <\/strong>This is like looking at spending capital with a pair of special glasses on.&nbsp;<\/p><p class=\"wp-block-paragraph\">Imagine the US as the benchmark, set at a cool 1.00.<\/p><p class=\"wp-block-paragraph\">This metric works like a scale between 0 and 1, with the US dollar being the 1.00 standard. Think of it as a way to put all the marketplaces on a level playing field, so sellers can size them up against Amazon US.<\/p><p class=\"wp-block-paragraph\">&nbsp;Here\u2019s a simple formula:<\/p><p class=\"wp-block-paragraph\"><strong>Normalized Demand = Traffic x Normalized Spending Power<\/strong><\/p><p class=\"wp-block-paragraph\">If a marketplace&#8217;s Normalized Spending Power is close to 1.00, this means people in that country are more likely to make purchases. It\u2019s like having a code to successfully <a href=\"https:\/\/influencermarketinghub.com\/amazon-marketplaces\/\">sell internationally.<\/a><\/p><h2 class=\"wp-block-heading\">Amazon Marketplaces | Pros and Cons<\/h2><p class=\"wp-block-paragraph\">Whether you\u2019re exploring <a href=\"https:\/\/goavance.com\/amazon-global-selling-vs-narf\/\">NARF or Amazon Global Selling<\/a>, below are some of the biggest Amazon marketplaces you should consider.&nbsp;<\/p><h3 class=\"wp-block-heading\">Amazon.com (United States)<\/h3><p class=\"wp-block-paragraph\">Amazon US is the most popular Amazon marketplace in terms of both traffic and seller participation. A survey says 77% of Amazon sellers sell in the Amazon US marketplace, and about 56% of them live in the US.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Huge demand<\/li><li><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aihello.com\/fba-calculator.html\">Amazon FBA<\/a> makes it easy to fulfill orders across all 50 states<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Highly competitive<\/li><li>Certain product categories might already be saturated with other sellers<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.ca (Canada)<\/h3><p class=\"wp-block-paragraph\">Canada is another very popular marketplace for Amazon sellers. In fact, it\u2019s second only to Amazon US in terms of traffic and seller participation.&nbsp;<\/p><p class=\"wp-block-paragraph\">This is mostly due to the fact that US sellers seeking <a href=\"https:\/\/goavance.com\/\">e-commerce expansion<\/a> through other Amazon markets may find that this marketplace is the most viable option, especially because the required investment in logistics or tools like <a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-ppc-software-tools\/\">Amazon PPC software<\/a> is minimal.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Easy to start selling from an Amazon US account<\/li><li>English-speaking audience<\/li><li>High exposure and low competition<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Low online expenditure<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.co.uk (United Kingdom)<\/h3><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-and-getting-started-on-amazon-uk-300x300.jpg\"  data-excerpt=\"Ready to sell on Amazon UK? Discover how to start your ecommerce journey, explore seller options, costs, and unlock the benefits of this massive online marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-uk\/\">Amazon UK<\/a> is the third most popular <a href=\"https:\/\/www.nichepursuits.com\/amazon-marketplaces\/\">Amazon marketplace<\/a> to sell in. About 43% of Amazon sellers in the UK marketplace are located in the UK. Plus, 13% are US-based, and&nbsp; 9% are from China.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Good entry point to <a href=\"https:\/\/amzadvisers.com\/marketplaces-in-europe\/\">Amazon Europe marketplaces<\/a><\/li><li>English-speaking population<\/li><li>Slightly less competitive than Amazon US<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Fairly competitive with many established sellers<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.com.mx (Mexico)<\/h3><p class=\"wp-block-paragraph\">Mexico is another bustling <a href=\"https:\/\/www.zonguru.com\/blog\/how-to-sell-on-international-amazon-marketplaces\">Amazon marketplace<\/a>. In fact, Amazon is one of the top e-commerce platforms in Mexico.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Easy to start selling from an Amazon US account<\/li><li>Low competition<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Non-English-speaking population<\/li><li>Unique shopping behaviors<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.de (Germany)<\/h3><p class=\"wp-block-paragraph\">If you\u2019re looking for a gateway to Europe and are willing to invest in translating your listings to a foreign language, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/07\/EU-300x200.jpg\"  data-excerpt=\"Tap into Germany&#039;s booming eCommerce. Our guide helps you master selling on Amazon Germany (Amazon.de), ensuring compliance and smooth expansion.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-get-started-on-amazon-germany-2024\/\">Amazon Germany<\/a> offers huge potential. In fact, <a href=\"https:\/\/www.statista.com\/statistics\/672782\/net-sales-of-amazon-leading-markets\/#:~:text=With%20356%20billion%20U.S.%20dollars,Amazon's%20biggest%20market%20in%202022.\">Data from 2022<\/a> says Germany ranked second to the US in terms of Amazon&#8217;s annual net sales by marketplace.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Biggest European market<\/li><li>A large number of English speakers<\/li><li>Relatively less competition<\/li><li>Favorable tax conditions<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>May need help from a German speaker<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.co.jp (Japan)<\/h3><p class=\"wp-block-paragraph\">As per Amazon Global\u2019s Japan data, 7 out of 10 Japanese consumers engage in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2018\/03\/image1-1-300x119.jpg\"  data-excerpt=\"E-commerce redefined shopping. Explore why consumers choose online: unparalleled comfort, growing trust, faster deliveries, and essential product information.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/why-do-consumers-buy-more-and-more-online\/\">online shopping<\/a>. The website also highlights that customers of Amazon&#8217;s Japanese store have grown accustomed to the perks of speedy and convenient deliveries, making Amazon FBA a strategically sound choice for this market.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Japanese customers tend to pay more for high-quality products<\/li><li>Less risk of \u201chijacking\u201d of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Launch your brand without manufacturing! Discover private labeling, the top eCommerce strategy for selling custom products and growing your online business.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-importance-of-private-labeling-in-e-commerce\/\">private label<\/a> listings<\/li><li>Less competition + a large audience<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Non-English-speaking population<\/li><li>Unique shopping behaviors<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.com.au (Australia)<\/h3><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-australia-getting-started-selling-ecommerce-300x300.jpg\"  data-excerpt=\"Master Amazon FBA in Australia! Our guide helps you launch your business, find suppliers, and capitalize on low competition &amp; high ROI in the Amazon AU market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-australia-a-complete-guide\/\">Amazon Australia<\/a> has had a broad mix of sellers from different countries since its launch in 2017. Around 16% of sellers are from the US, 25% are from China, and 19% are from&nbsp; Australia.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Fresh marketplace opportunity<\/li><li>English-speaking population<\/li><li>Consumers pay high mark-ups on goods<\/li><li>Proximity to Asian suppliers<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Small population<\/li><li>Difficult geography for logistics<\/li><\/ul><h3 class=\"wp-block-heading\">Amazon.in (India)<\/h3><p class=\"wp-block-paragraph\">According to July 2023 Amazon marketplace list traffic data, India brought 118.9M visitors to Amazon\u2019s websites, only bested by the US. At the same time, India has one of the lowest seller counts among any marketplace which signals a potential opportunity.<\/p><h4 class=\"wp-block-heading\">Pros:<\/h4><ul class=\"wp-block-list\"><li>Huge traffic<\/li><li>A large English-speaking population<\/li><\/ul><h4 class=\"wp-block-heading\">Cons:<\/h4><ul class=\"wp-block-list\"><li>Low spending power<\/li><\/ul><h2 class=\"wp-block-heading\">Choosing an Amazon marketplace<\/h2><p class=\"wp-block-paragraph\">Given the <a href=\"https:\/\/sermondo.com\/amazon-marketplaces-worldwide\/\">list of Amazon marketplaces<\/a> with the best metrics, which one should you choose?<\/p><p class=\"wp-block-paragraph\">Based on the factors given above, attempting to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> Amazon Marketplaces according to the demand and traffic will give us this table, with traffic quantified in millions per month:<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"349\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-3.png\" alt=\"Table ranking Amazon marketplaces by monthly traffic\" class=\"wp-image-9221\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-3.png 323w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-3-278x300.png 278w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/figure><p class=\"wp-block-paragraph\">Traffic is crucial \u2013 after all, selling products without an audience wouldn&#8217;t be a favorable scenario. However, is traffic alone a metric good enough to choose a marketplace?<\/p><p class=\"wp-block-paragraph\">Not really.<\/p><p class=\"wp-block-paragraph\">Traffic by itself doesn&#8217;t guarantee sales. For this reason, it\u2019s also crucial to rank the Amazon Marketplaces in terms of GDP PPP Per Capita:<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"349\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-2.png\" alt=\"Table comparing Amazon marketplaces by traffic and GDP PPP per capita\" class=\"wp-image-9217\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-2.png 499w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-2-300x210.png 300w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure><p class=\"wp-block-paragraph\">Here, Singapore has the highest GDP PPP Per Capita, while India, despite its huge traffic, doesn\u2019t seem like a good option to consider in terms of GDP PPP Per Capita.<\/p><p class=\"wp-block-paragraph\">By setting the US as the benchmark at 1, we&#8217;ve standardized the GDP PPP Per Capita figures for all Amazon marketplaces, enabling an apples-to-apples comparison.&nbsp;<\/p><p class=\"wp-block-paragraph\">Now, factoring in both traffic and the Normalized Spending Power, we&#8217;re poised to calculate the Normalized Demand using the formula previously mentioned.&nbsp;<\/p><p class=\"wp-block-paragraph\">The next step is to rank the marketplaces from best to worst depending on the Normalized Demand and GDP PPP per capita.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"346\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-1.png\" alt=\"Table ranking Amazon marketplaces by traffic, GDP PPP per capita, and normalized spending power for tier analysis.\" class=\"wp-image-9216\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-1.png 749w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/09\/image-1-300x139.png 300w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/><\/figure><p class=\"wp-block-paragraph\">Based on the calculations, you can now categorize Amazon marketplaces into tiers:<\/p><ul class=\"wp-block-list\"><li>Tier 1: Amazon US<\/li><li>Tier 2: <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/07\/selling-on-amazon-japan-300x200.jpg\"  data-excerpt=\"Unlock Japan&#039;s vast eCommerce market! Explore Amazon Japan FBA benefits, from language support to fewer competitors, in our comprehensive selling guide.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/selling-on-amazon-japan-sellers-guide\/\">Amazon Japan<\/a>, Amazon Germany, Amazon UK<\/li><li>Tier 3: <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/07\/selling-amazon-france-300x200.jpg\"  data-excerpt=\"Expand your online business to France! Discover eCommerce opportunities, overcome language barriers, and navigate Amazon FBA\/FBM for success in this booming market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-make-the-most-of-a-big-new-market-by-selling-on-amazon-france\/\">Amazon France<\/a>, Amazon Italy, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/04\/amazon-advertising-dsp-seller-tools-canada-300x240.jpg\"  data-excerpt=\"Unlock Amazon DSP&#039;s power in Canada! Discover how this programmatic platform reaches consumers beyond Amazon, boosting your brand&#039;s reach and sales. Is it for you?\" href=\"https:\/\/www.aihello.com\/resources\/blog\/an-in-depth-look-at-amazon-dsp-for-canada\/\">Amazon Canada<\/a>, Amazon Spain<\/li><li>Tier 4: Amazon India, Amazon Australia, Amazon Mexico, Amazon Singapore<\/li><\/ul><h2 class=\"wp-block-heading\">The Bottom Line<\/h2><p class=\"wp-block-paragraph\">When choosing an Amazon marketplace, it\u2019s quite evident that selling in Amazon US can be a highly lucrative move. This is due to its substantial traffic, strong earning potential, and favorable spending power.&nbsp;<\/p><p class=\"wp-block-paragraph\">Selling in the UK also holds promise, given the absence of language barriers.&nbsp;<\/p><p class=\"wp-block-paragraph\">Japan is also a good choice, though language differences pose a challenge.<\/p><p class=\"wp-block-paragraph\">Ultimately, the best marketplace for you depends on your products, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2024\/\">target<\/a> audience, and business <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a>. While some marketplaces might offer greater traffic, others could provide more niche opportunities.&nbsp;<\/p><p class=\"wp-block-paragraph\">By taking a well-informed and unbiased approach, you can position yourself to make a confident decision that propels your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">Amazon selling<\/a> journey to new heights.<\/p>","protected":false},"excerpt":{"rendered":"<p>Struggling to pick the right Amazon marketplace for global sales? Learn how to choose the ideal platform based on demand, spending power, and more. Maximize your reach!<\/p>\n","protected":false},"author":21,"featured_media":9219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,89,620,906,683,39,85],"tags":[1098,1097,1052,1018,1095,1073,1096],"class_list":["post-9214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-brand","category-e-commerce-trends","category-tips","tag-amazon-asia","tag-amazon-europe","tag-amazon-expansion-strategy","tag-amazon-global-selling","tag-amazon-marketplaces","tag-amazon-seller-tips","tag-international-amazon-selling"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=9214"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9214\/revisions"}],"predecessor-version":[{"id":12093,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9214\/revisions\/12093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media\/9219"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=9214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=9214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=9214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}