{"id":9514,"date":"2025-06-30T11:49:56","date_gmt":"2025-06-30T11:49:56","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=9514"},"modified":"2026-09-23T01:05:08","modified_gmt":"2026-09-23T01:05:08","slug":"amazon-product-listing-optimization-the-practical-seller-guide","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-product-listing-optimization-the-practical-seller-guide\/","title":{"rendered":"Amazon Product Listing Optimization &#8211; The Practical Seller Guide"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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.ah-glossary-grid>.wp-block-group__inner-container>.wp-block-greenshift-blocks-container>.ah-glossary-entry{flex:1}@media(max-width:650px){.ah-reading-guide .ah-glossary-grid>.wp-block-group__inner-container{grid-template-columns:1fr}}\n.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:repeat(2,minmax(0,1fr))}@media(max-width:700px){.ah-reading-guide ol.ah-steps.ah-feature-grid{grid-template-columns:1fr}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead\">When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0<br><br>Whether you are new to Amazon or just looking to get more eyeballs on your products, you need an optimized <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">Amazon listing<\/a> to get traction. This guide will show you how to optimize your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Rocket-Launch-300x169.png\"  data-excerpt=\"Master your Amazon product launch! Our comprehensive guide covers 3 key stages: Pre-launch, Launch, and Post-launch, ensuring your business&#039;s success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/a-complete-guide-to-an-epic-product-launch-on-amazon-2026\/\">Amazon product listing<\/a> and increase your sales faster.\u00a0<\/p><h2 id=\"what-is-an-amazon-product-listing\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"What_is_an_Amazon_product_listing\"><\/span><strong>What is an Amazon product listing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">An <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/international-300x170.png\"  data-excerpt=\"According to Oberlo, there are approximately 2.64 billion people who shop online worldwide.&nbsp; Since Amazon is the biggest online store in the world, this means Amazon sellers can easily reach millions of people around the globe through Amazon marketplaces without leaving the comfort of their homes. Exciting, right?&nbsp; Unfortunately for many sellers, the dream of&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketplaces-where-should-you-start-selling\/\">Amazon product<\/a> listing is a page on <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> where sellers describe the product they have for sale.<\/p><p class=\"wp-block-paragraph\">Just as a popular boutique in a bustling shopping district carefully displays its finest products in the storefront window to draw in passersby, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> also curate their Amazon product listings with enticing titles, bullet points, A+ content, captivating images, and other features to catch the attention of online shoppers.<\/p><p class=\"wp-block-paragraph\">Here\u2019s an example of a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/08\/amazon-product-listing-optimization-the-practical-seller-guide-300x161.png\"  data-excerpt=\"Unlock Amazon sales success! Optimize your product listings with SEO &amp; ad strategies, plus master Amazon&#039;s algorithm for higher rankings.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-amazon-product-listing\/\">product listing<\/a>:<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13641 aihello-recovered-image\" decoding=\"async\" height=\"525\" loading=\"lazy\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01.png 845w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01-768x477.png 768w\" width=\"845\" title=\"is amazon fba worth it 2021 | how to make more sales on amazon | how to optimize my amazon listings\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-01.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Now that you\u2019re familiar with what an Amazon listing is, let\u2019s discuss how sellers can make them <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">rank<\/a> and use them to get more customers.<\/p><h2 id=\"factors-that-influence-amazon-ranking-sales\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Factors_that_Influence_Amazon_Ranking_Sales\"><\/span><strong>Factors that Influence Amazon Ranking &amp; Sales&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">When it comes to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">selling on Amazon<\/a>, it all boils down to getting your listing in front of your prospective customers and getting them to buy from you.<\/p><p class=\"wp-block-paragraph\">There are only two ways to get your product listing in front of Amazon shoppers.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9514-1\" id=\"gspb_container-id-gsbp-f9514-1\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><ul class=\"ah-cards\"><li><strong>Advertising<\/strong>: To ensure potential customers see your product on Amazon, you can pay Amazon to show it to them. It&#8217;s like putting up a billboard in a busy area so everyone notices <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a>.&nbsp;<\/li><li><strong>Search Engine Optimization (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">SEO<\/a>)<\/strong>: This involves making your product more relevant for <a href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-a9-and-a10-algorithms-compared-whats-new-and-how-does-it-affect-your-seo-game\/\">Amazon&#8217;s search algorithm<\/a> by using specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> and details that make your listing show up when someone searches for your product.<\/li><\/ul><\/div><p class=\"wp-block-paragraph\">The best <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> for growing your Amazon <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a> is a combination of <a href=\"https:\/\/www.aihello.com\/resources\/blog\/increase-sales-on-amazon\/\">SEO and advertising<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">SEO helps your product show up in <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/how_to_increase_sales_on_amazon_boost_amazon_sales_grow_amazon_sales_6855-300x131.jpg\"  data-excerpt=\"Are Amazon Ads worth it? Yes! Explore how Amazon Sponsored Products supercharge visibility &amp; organic sales. Paid and organic strategies are crucial for marketplace success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/does-amazon-advertising-help-organic-sales\/\">organic search<\/a> results, making it a cost-effective way to reach potential customers while advertising helps you reach more people faster.<\/p><p class=\"wp-block-paragraph\">It\u2019s like a superstar team where each player can not excel without the other.<\/p><p class=\"wp-block-paragraph\">Below is an example of one of a seller who\u2019s harnessing the power of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">Amazon SEO<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a>.<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13594 aihello-recovered-image\" decoding=\"async\" height=\"295\" loading=\"lazy\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02.png 689w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02-300x128.png 300w\" width=\"689\" title=\"how to get access to amazon dsp | what is e tailing | how to make items more visible on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-02.png\"><br>Image Source: <a href=\"http:\/\/smartview.aihello.com\">AiHello Smartview dashboard<\/a>&nbsp;<\/p><p class=\"wp-block-paragraph\">But beyond SEO and advertising, Amazon wants to only show shoppers product listings that are relevant to what they are searching for.<\/p><p class=\"wp-block-paragraph\">This next section shows how Amazon&#8217;s A9 search algorithm decides which products are relevant and assigns them their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">organic rank<\/a>.<\/p><h2 id=\"how-amazon-s-search-algorithm-works\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_Amazons_Search_Algorithm_Works\"><\/span><strong>How Amazon\u2019s Search Algorithm Works&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Think of Amazon as a giant library with millions of books. When shoppers want to find a specific book, they go to the librarian and tell them what they&#8217;re looking for. Amazon&#8217;s search algorithm is essentially a super-smart librarian for finding products.<\/p><p class=\"wp-block-paragraph\">For example, when you type \u201cblue sneakers\u201d in Amazon\u2019s search bar, the algorithm looks at all the products on the website and identifies the ones that match what you asked for.<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13595 aihello-recovered-image\" decoding=\"async\" height=\"631\" loading=\"lazy\" sizes=\"auto, (max-width: 1343px) 100vw, 1343px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03.png 1343w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-300x141.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-1024x481.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-768x361.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03-1250x587.png 1250w\" width=\"1343\" title=\"what to sell on amazon to make money | how to optimize ppc campaign | how do you sell books to amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-03.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">Next, the algorithm makes an ordered list of the best-matching products and shows them to shoppers based on these factors:<\/p><h3 id=\"sales-velocity\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Velocity\"><\/span>Sales Velocity:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This is simply how fast a product is selling. If it&#8217;s selling quickly, Amazon\u2019s algorithm will often rank it higher.<\/p><h3 id=\"stock-availability\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stock_Availability\"><\/span>Stock Availability:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Having enough units in stock for customers to buy is a key determinant of whether a product listing ranks high or not.<\/p><h3 id=\"sales-rank-amazon-best-sellers-rank\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_Rank_Amazon_Best_Sellers_Rank\"><\/span>Sales Rank (Amazon Best Sellers Rank):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This is a product\u2019s rank in its category based on sales volume.<\/p><h3 id=\"customer-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Reviews\"><\/span>Customer Reviews:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Products with positive <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a>, and a high review count, have a higher chance of ranking than those with negative or no reviews.<\/p><h3 id=\"seo-search-engine-optimization\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_Search_Engine_Optimization\"><\/span>SEO (Search Engine Optimization):<span class=\"ez-toc-section-end\"><\/span><\/h3><p>This simply means using the right keywords in the product listing to help it show up in search results. Areas that can be optimized include<\/p><ul class=\"wp-block-list\"><li>Product Title<\/li><li>Bullet Point<\/li><li>Category and Sub-Category<\/li><li>Backend <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/06\/amazon-ads-automation-231x300.png\"  data-excerpt=\"This week we have two major updates: Global View and &quot;My Keyword Performance&quot;. [ez-toc initial_view=&quot;show&quot;] ONE Global view All of our views now have a global view of all your Amazon accounts across all market places. You no longer have to choose the region and then select the marketplace as all the market places in&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/aihello-product-update-for-june\/\">Search Terms<\/a><\/li><\/ul><h3 id=\"time-on-page-and-bounce-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_on_Page_and_Bounce_Rate\"><\/span>Time on Page and Bounce Rate:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>The longer a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> spends on your product listing, the more relevant Amazon will perceive it to be and the higher it will rank it. Optimizing your listing content can help prevent customers from bouncing and improve your overall traffic and conversion metrics.<\/p><h3 id=\"ctr-click-through-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTR_Click_Through_Rate\"><\/span>CTR (Click Through Rate): <span class=\"ez-toc-section-end\"><\/span><\/h3><p>This measures how often people click on your product when they see it in search results. If your product gets clicked on a lot, it will <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">rank higher<\/a>. The formula for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/amazon-metrics-conversion-rate-click-through-cvr-ctr-acos-tacos-300x200.jpg\"  data-excerpt=\"Master Amazon PPC! Learn essential metrics like CVR &amp; ACoS to optimize your campaigns, boost sales, and improve profitability.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-most-important-amazon-ppc-metrics-that-you-should-track\/\">CTR<\/a> is clicks divided by impressions.<\/p><h3 id=\"cvr-conversion-rate\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CVR_Conversion_Rate\"><\/span>CVR (Conversion Rate): <span class=\"ez-toc-section-end\"><\/span><\/h3><p>This shows how often people who click on your product actually buy it. Just like CTR, Amazon likes to show products with higher CVRs to more people. The formula for CVR is order divided by clicks.<\/p><p class=\"wp-block-paragraph\">Now that we\u2019ve discussed <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> rank higher and get traffic, it\u2019s time to talk about how to turn this traffic into sales.<\/p><p class=\"wp-block-paragraph\">In this next section, we\u2019ll see what Amazon shoppers consider before clicking the \u201cbuy now\u201d button.<\/p><h2 id=\"criteria-that-influence-shoppers-buying-decision-on-amazon\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Criteria_that_Influence_Shoppers_Buying_Decision_on_Amazon\"><\/span><strong>Criteria that Influence Shoppers\u2019 Buying Decision on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><h3 id=\"price\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Price\"><\/span>Price:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>When people shop on Amazon, they expect to find good deals, so they carefully compare prices to get the most value. Take these two products as an example<br><img class=\"wp-image-13596 aihello-recovered-image\" decoding=\"async\" height=\"344\" loading=\"lazy\" sizes=\"auto, (max-width: 186px) 100vw, 186px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04.png 186w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04-162x300.png 162w\" width=\"186\" title=\"do you make money from amazon storefront | how to automate order fulfillment shopify | how does amazon fbm work\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-04.png\"><img class=\"wp-image-13597 aihello-recovered-image\" decoding=\"async\" height=\"350\" loading=\"lazy\" sizes=\"auto, (max-width: 182px) 100vw, 182px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05.png 182w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05-156x300.png 156w\" width=\"182\" title=\"how to see competitor keywords | what are single keyword ad groups | how to write keywords in amazon\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-05.png\"><br>They were side-by-side on Amazon\u2019s SERP when I searched for \u201cThai Pads\u201d. While there might be some uniqueness to the high-priced product, not so many people are going to want to spend $100 extra unless they are familiar with the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a>.<\/p><h3 id=\"customer-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Reviews-2\"><\/span>Customer Reviews:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Reviews are one of the biggest buying factors on Amazon. In the images below, you can see the difference in sales for a product with 2,538 reviews, and a product with 529 reviews.<\/p><p><img class=\"wp-image-13598 aihello-recovered-image\" decoding=\"async\" height=\"449\" loading=\"lazy\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06.png 897w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06-300x150.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06-768x384.png 768w\" width=\"897\" title=\"how much does it cost to advertise on amazon | how to optimize product listing descriptions on amazon | how to monitor amazon ads\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-06.png\"> <img class=\"wp-image-13599 aihello-recovered-image\" decoding=\"async\" height=\"156\" loading=\"lazy\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07.png 512w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07-300x91.png 300w\" width=\"512\" title=\"why use dsp advertising | what do you mean by organic keywords | how to open amazon seller account in saudi arabia\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-07.png\"><\/p><p><img class=\"wp-image-13600 aihello-recovered-image\" decoding=\"async\" height=\"457\" loading=\"lazy\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08.png 899w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08-300x153.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08-768x390.png 768w\" width=\"899\" title=\"what are amazon platinum keywords | how to start amazon in saudi arabia | how to improve amazon ranking\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-08.png\" style=\"width: 800px;\"><img class=\"wp-image-13601 aihello-recovered-image\" decoding=\"async\" height=\"168\" loading=\"lazy\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09.png 506w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09-300x100.png 300w\" width=\"506\" title=\"what is amazon brand registry | how to remove reviews from amazon | how to make money selling used books on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-09.png\"><\/p><h3 id=\"using-amazon-fba\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Amazon_FBA\"><\/span>Using Amazon FBA: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>When a product is labeled as &#8220;Fulfilled by Amazon,&#8221; it means that the product is stored in Amazon&#8217;s fulfillment centers, and Amazon takes care of the packing, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">shipping<\/a>, and customer service. This is a game-changer, especially for <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-sales-boost-increase-revenues-conversion-cvr-ctr-300x215.jpg\"  data-excerpt=\"Want to sell on Amazon Prime? Learn how sellers get the Prime badge! Explore Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP), and Vendor Central.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-sell-on-amazon-prime-the-best-way-to-boost-sales-2022\/\">prime<\/a> users because they can get free 1-day shipping on these products.\u00a0<br><img class=\"wp-image-13602 aihello-recovered-image\" decoding=\"async\" height=\"294\" loading=\"lazy\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10.png 650w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10-300x136.png 300w\" width=\"650\" title=\"how to increase amazon sales | how to rank for a keyword | how to move keywords from one adgroup to another\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-10.png\"><\/p><h3 id=\"amazon-s-recommendation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazons_Recommendation\"><\/span>Amazon&#8217;s Recommendation:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Shoppers trust Amazon&#8217;s suggestions. When Amazon gives its stamp of approval for a product, the CVR and CTR usually go up and so does sales volume.\u00a0<\/p><p>Here\u2019s what that looks like:<\/p><p><img class=\"wp-image-13603 aihello-recovered-image\" decoding=\"async\" height=\"197\" loading=\"lazy\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11.png 477w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11-300x124.png 300w\" width=\"477\" title=\"how to sell on amazon spain | what is a good click to impression ratio | is advertising on amazon worth it\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-11.png\"><br>The &#8220;#1 Best Seller&#8221; tag indicates that this product is the top seller in its category.<\/p><p><img class=\"wp-image-13604 aihello-recovered-image\" decoding=\"async\" height=\"202\" loading=\"lazy\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12.png 480w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12-300x126.png 300w\" width=\"480\" title=\"how to sell to amazon warehouse | how long do lightning deals last on amazon | how much amazon ppc cost\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-12.png\"><br>&#8220;Amazon&#8217;s choice &#8211; overall pick&#8221; is Amazon&#8217;s recommended choice for various reasons such as consistent stock availability and positive customer reviews.<\/p><p><img class=\"wp-image-13605 aihello-recovered-image\" decoding=\"async\" height=\"296\" loading=\"lazy\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13.png 487w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13-300x182.png 300w\" width=\"487\" title=\"what is product detail page | what is lightning deal on amazon | how to make money on amazon without selling\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-13.png\"><br>This type of &#8220;Amazon&#8217;s Choice\u201d tag shows that Amazon recommends a product for shoppers looking for items from a particular brand (Trigger Point Performance Store) within a specific category (Manual Massage Balls) or for a specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a>.<\/p><h3 id=\"product-images\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Images\"><\/span>Product Images:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>People like to see clear and attractive pictures of the product they&#8217;re interested in. This helps them get a good idea of what they&#8217;re buying.\u00a0<\/p><p>To make your listing more attractive, you should include different types of images such as the ones listed below:<\/p><p><strong>Main\/Hero image<\/strong><br><img class=\"wp-image-13606 aihello-recovered-image\" decoding=\"async\" height=\"405\" loading=\"lazy\" sizes=\"auto, (max-width: 552px) 100vw, 552px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14.png 552w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14-300x220.png 300w\" width=\"552\" title=\"how to increase online sales on amazon | how to optimize products on amazon | what sells the most on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-14.png\"><strong><br><\/strong><br><strong>Lifestyle Image<\/strong><img class=\"wp-image-13607 aihello-recovered-image\" decoding=\"async\" height=\"482\" loading=\"lazy\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15.png 616w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15-300x235.png 300w\" width=\"616\" title=\"how to use amazon brand analytics | is it easy to sell on amazon uk | what is demand forecasting300not in top 100\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-15.png\"><strong><br><\/strong><br><strong>Infographic<\/strong><br><img class=\"wp-image-13608 aihello-recovered-image\" decoding=\"async\" height=\"426\" loading=\"lazy\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16.png 633w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16-300x202.png 300w\" width=\"633\" title=\"how to sell in amazon germany | how to become an amazon best seller | which amazon tools internal or third party do you regularly use and why *\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-16.png\"><strong><br><\/strong><br><strong>Comparison Chart<\/strong><br><img class=\"wp-image-13609 aihello-recovered-image\" decoding=\"async\" height=\"495\" loading=\"lazy\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17.png 626w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17-300x237.png 300w\" width=\"626\" title=\"how to become an amazon ip accelerator law firm | how to optimize your amazon listing | what is cvr\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-17.png\"><\/p><h3 id=\"product-description\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Description\"><\/span>Product Description:<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Shoppers expect detailed descriptions that tell them all about the product&#8217;s features and benefits. This helps them understand what they&#8217;re buying.<\/p><p>Here&#8217;s what you should include:<\/p><ul class=\"wp-block-list ah-step-panel\"><li>Key Features: These are the standout things that make your product awesome. For a phone, it could be a fantastic camera or a super-fast processor.<\/li><li>Specifications: Shoppers love details. Tell them about the size, color, weight, and any special materials used. This helps them picture the product in their minds.<\/li><li>How Your Product Helps: Explain how your product can make someone&#8217;s life better. If it&#8217;s a backpack, mention how easy it makes carrying heavy stuff.<\/li><li>What&#8217;s Included: Tell shoppers if they get extra stuff with the main product, like accessories or a warranty.<\/li><li>Useful <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">Tips<\/a>: If there are special care instructions or tips for getting the most out of the product, share them too.<br><br>Here\u2019s an example of what your product description should look like<br><br><img class=\"wp-image-13610 aihello-recovered-image\" decoding=\"async\" height=\"296\" loading=\"lazy\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18.png 656w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18-300x135.png 300w\" width=\"656\" title=\"is amazon ppc worth it | how to find keywords for amazon | what is a good tacos amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-18.png\"><\/li><\/ul><h2 id=\"how-to-optimize-your-amazon-product-listing\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Amazon_Product_Listing\"><\/span><strong>How to Optimize Your Amazon Product Listing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"has-text-align-left wp-block-paragraph\">Now that you know what makes products rank on Amazon, as well as what shoppers are looking for, it\u2019s time to start optimizing your listings.&nbsp; Here are some key things you must do to make the most out of your product pages:&nbsp;<\/p><h3 id=\"use-the-right-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_Right_Keywords\"><\/span>Use the Right Keywords: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Keywords are the signposts that guide shoppers to your product.<\/p><p>In addition to <a href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">using the right keywords<\/a>, it\u2019s also important to place them strategically in order to improve your product&#8217;s visibility. Here are all the positions where you can insert keywords in your listing:<\/p><h4 id=\"product-title\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Title\"><\/span>Product Title:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>The product title is the most crucial place for keywords. Always include the most important and most relevant keywords at the beginning of the title but make sure it\u2019s meaningful.<\/p><p>Take this listing title for example<\/p><p><img class=\"wp-image-13611 aihello-recovered-image\" decoding=\"async\" height=\"387\" loading=\"lazy\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19.png 539w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19-300x215.png 300w\" width=\"539\" title=\"which is the most significant benefit of using amazon dsp for brands that do not sell their products in the amazon store? | which amazon integration tools provide detailed analytics and sales performance reports? | what is amazon fba product\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-19.png\"><\/p><p>It incorporates the main keywords \u201cHoodie\u201d and \u201cSweatshirt for men\u201d in a way that the title still makes sense to the reader.<\/p><h4 id=\"bullet-points\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bullet_Points\"><\/span>Bullet Points:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Include relevant keywords naturally within your bullet points to improve your chances of ranking.<\/p><p>But just like the listing title example above, you need to do it subtly. This means your bullet points should still make sense to the reader.<\/p><p><img class=\"wp-image-13612 aihello-recovered-image\" decoding=\"async\" height=\"615\" loading=\"lazy\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20.png 535w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20-261x300.png 261w\" width=\"535\" title=\"does amazon hold inventory | how to calculate fba fulfillment fees | what is amazon ott\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-20.png\"><\/p><p>The listing above highlights the major features of its product and incorporates keywords, which is great.<\/p><p>But what\u2019s not great is the fact that most people will not read these bullet points.<\/p><p>People are scrolling faster now more than ever and the last thing you want to do is scare them away with a large block of text.<\/p><p>Besides, it\u2019s old news that the Amazon algorithm only ranks the first 1000 characters so what\u2019s the point of adding so many words?<\/p><p>To make the most of your listing bullet points, keep the character count\u00a0 (including spaces) below 1000 and make your final copy (after adding keywords) as meaningful as possible.<\/p><p>To check how many characters you\u2019ve used, <a href=\"https:\/\/charactercounttool.com\/\">use this free tool<\/a>.<\/p><h4 id=\"product-description\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Description-2\"><\/span>Product Description:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>Explain the features, benefits, and uses of your product while incorporating keywords logically.<\/p><p>This product description is a good example because you can hardly notice that keywords were inserted. It\u2019s entirely focused on explaining benefits in a clear way to the end reader.<\/p><p><img class=\"wp-image-13613 aihello-recovered-image\" decoding=\"async\" height=\"117\" loading=\"lazy\" sizes=\"auto, (max-width: 1148px) 100vw, 1148px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21.png 1148w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-300x31.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-1024x104.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21-768x78.png 768w\" width=\"1148\" title=\"how to sell products online internationally | why are brand names important | what is amazon fbm\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-21.png\"><\/p><h4 id=\"backend-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Backend_Keywords\"><\/span>Backend Keywords:<span class=\"ez-toc-section-end\"><\/span><\/h4><p>In the backend of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/fulfillment_by_amazon_selling_on_amazon_fba_amazon_fba_inventory_management_5171-300x158.png\"  data-excerpt=\"Ready to optimize your Amazon business? Learn 8 essential benefits of FBA (Fulfillment by Amazon) for seamless logistics, satisfied customers, and bigger profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-reasons-to-use-fba-for-your-amazon-business\/\">Amazon Seller<\/a> Central account, you can add hidden keywords that aren&#8217;t visible to shoppers.\u00a0<\/p><p>You can use this section to include additional keywords that may not fit naturally into your product title or description. You can also add keywords in other languages like Spanish.<\/p><p>Here\u2019s how it looks on <a href=\"https:\/\/sellercentral.amazon.com\/home\">Amazon Seller Central<\/a><\/p><p><img class=\"wp-image-13614 aihello-recovered-image\" decoding=\"async\" height=\"468\" loading=\"lazy\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22.png 920w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22-300x153.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22-768x391.png 768w\" width=\"920\" title=\"do i need a company to sell on amazon germany | how to increase sales on amazon | what is amazon nl\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-22.png\"><\/p><h3 id=\"choose-the-right-title\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Title\"><\/span>Choose the Right Title: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Your title is the first thing a potential customer sees when your listing shows up on the search engine results page (SERP). It should convince shoppers to click on your listing and ultimately make a purchase.\u00a0<\/p><p><img class=\"wp-image-13615 aihello-recovered-image\" decoding=\"async\" height=\"189\" loading=\"lazy\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23.png 488w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23-300x116.png 300w\" width=\"488\" title=\"are amazon lightning deals worth it | how are product ads different from other ads | how does ppc work on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-23.png\"><\/p><p><img class=\"wp-image-13616 aihello-recovered-image\" decoding=\"async\" height=\"206\" loading=\"lazy\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24.png 482w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24-300x128.png 300w\" width=\"482\" title=\"how to make my products visable on amazon germany | is fba on amazon worth it | what report can help you identify opportunities to improve your keywords and ads?\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-24.png\"><\/p><p>In the examples above, the first listing seems to be all about including as many keywords as possible, even at the expense of the shopper\u2019s understanding.\u00a0<\/p><p>While the second listing includes relevant keywords but prioritizes conveying the product\u2019s benefits to the shopper.<\/p><p>Using too many repetitions like we see in the first title takes up a lot of space and makes the listing less appealing to potential customers.<\/p><p>To <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">optimize your<\/a> listing title, here are some basic guidelines to follow:<\/p><ul><li>Keep It Short and Sweet. Keep it between 100 and 150 characters for a better user experience.\u00a0<\/li><li>Use relevant keywords, but separate them with dashes (-) or pipes (|). This makes it easier to read and less complicated.<\/li><li>Make it simple. Don&#8217;t use fancy words or try to stuff in too many keywords.<\/li><li>Color, model number, series, and quantity should all be included (if required).<\/li><li>If the item is part of a multi-pack, mention the amount \u2014 for instance, a 15-pack, a 5-pack, and so on.<\/li><li>Capitalize the initial letter of each word.<\/li><li>Instead of spelling out numerals, use numeric values, such as 7 instead of seven.<\/li><li>Check for Spelling Mistakes.<br><br><\/li><\/ul><h3 id=\"use-captivating-images\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Captivating_Images\"><\/span>Use Captivating Images: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>When selling on Amazon, pictures help you show off your product and convince people to buy it.\u00a0<\/p><p>Here are some good examples from <a href=\"https:\/\/www.aihello.com\/landing\/amazon_ppc_success\/amazon-seo-organic-growth.html\">brands we work with<\/a>:<\/p><p><img class=\"wp-image-13617 aihello-recovered-image\" decoding=\"async\" height=\"448\" loading=\"lazy\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25.png 917w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25-300x147.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25-768x375.png 768w\" width=\"917\" title=\"are amazon ads worth it | how much is ppc on amazon | how to sell products in saudi arabia\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-25.png\"><\/p><p><img class=\"wp-image-13618 aihello-recovered-image\" decoding=\"async\" height=\"336\" loading=\"lazy\" sizes=\"auto, (max-width: 547px) 100vw, 547px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26.png 547w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26-300x184.png 300w\" width=\"547\" title=\"how to increase sales on amazon | what kind of positive impact will machine learning have on the advertising industry? | how to optimize product listings\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-26.png\"><\/p><p><img class=\"wp-image-13619 aihello-recovered-image\" decoding=\"async\" height=\"546\" loading=\"lazy\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27.png 922w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27-300x178.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27-768x455.png 768w\" width=\"922\" title=\"how to find your competitors keywords | how to earn money from amazon | how to sell on amazon uk from usa\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-27.png\"><\/p><p>To get the most out of the available image slots, here are some things you must do:<\/p><ul><li>Take each photograph in bright white light.<\/li><li>For the main image, show the product and all that comes with it on a white background.\u00a0\u00a0<\/li><li>Use lifestyle images to show your product in use. Save your files in the JPEG (.jpg) format and ensure the images are large enough for the zoom function to work.<\/li><li>To help drive more purchases, include an infographic outlining the product\u2019s benefits.<\/li><li>Use images with a resolution of 72 pixels per inch and are at least 1000 pixels on their longest side.<br><br>Extra tip: <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> lets you edit photo backgrounds easily. It also has ready-to-edit infographic templates as well as a photo resize option.<br><br><\/li><\/ul><h3 id=\"make-your-bullet-points-benefit-oriented\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Your_Bullet_Points_Benefit-oriented\"><\/span>Make Your Bullet Points Benefit-oriented: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Bullet points break down information into easily digestible chunks, making it easy for your audience to understand why your product is valuable.<\/p><p>Take these two Amazon product listings for example<\/p><p><img class=\"wp-image-13620 aihello-recovered-image\" decoding=\"async\" height=\"511\" loading=\"lazy\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28.png 825w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28-768x476.png 768w\" width=\"825\" title=\"how to increase conversion rate on amazon | is amazon in sweden | what are keywords in amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-28.png\"><\/p><p>The bullet points above are a good example to model your listing after because they show potential customers what problems this dishwasher magnet solves and how it does it better than others.<\/p><p>The headings are benefit-focused too and each point is clear and concise so that even busy readers can easily see what the product offers and decide to buy it.<\/p><p><img class=\"wp-image-13621 aihello-recovered-image\" decoding=\"async\" height=\"638\" loading=\"lazy\" sizes=\"auto, (max-width: 1027px) 100vw, 1027px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29.png 1027w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-300x186.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-1024x636.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29-768x477.png 768w\" width=\"1027\" title=\"what is amazon seo | what is lightning deal in amazon | how to optimize amazon product listing\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-29.png\"><br>But these bullet points are not going to be of much help to the customer, for the following reasons:<\/p><ul><li>Too many points are being conveyed in each bullet point, making it difficult for potential buyers to understand what the product can do for them.<\/li><li>They contain too many unnecessary words. This overwhelms the reader and reduces the chances of them purchasing the product.<\/li><li>The sentences in each paragraph do not \u201cconnect\u201d. This breaks the flow of thought in the reader\u2019s mind and makes it difficult for them to arrive at the decision to buy the product.<br><br>Here&#8217;s how to create benefit-oriented bullet points for your Amazon product listing:<ul><li>List the main benefits of your product. For example, if you&#8217;re selling a smartphone, the benefits might include a great camera, long battery life, and fast performance.<\/li><li>Highlight the benefits that are most relevant to your audience. A simple way to do this is to look through the reviews on similar product listings to find out what matters to your customers.<\/li><li>Begin each bullet point with a strong action word. For instance, &#8220;Boost your productivity with&#8230;&#8221; Action words grab attention and make your benefits more compelling.\u00a0<\/li><li>Provide specific details about the benefits. If your product lasts a long time, say exactly how long. Specifics make your points more convincing.<\/li><li>Keep your bullet points short and to the point.\u00a0<\/li><li>Each bullet point should be a complete statement, and the list should flow logically.<\/li><li>After writing your bullet points, take a moment to review and revise. Check if they effectively communicate the benefits of your product and whether they are clear and concise.<\/li><li>If possible, test your benefit-oriented bullet points with a small group of your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> audience. Their feedback can help you fine-tune your messaging.<br><\/li><\/ul><\/li><\/ul><h3 id=\"leverage-videos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leverage_Videos\"><\/span>Leverage Videos: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Many sellers don\u2019t go the extra mile so using videos is a great way to stand out from competitors. Here\u2019s how to add a video to your Amazon product listing in 5 simple steps:<\/p><p><strong>Step 1<\/strong>: Login into your Amazon Seller Central account<\/p><p><img class=\"wp-image-13622 aihello-recovered-image\" decoding=\"async\" height=\"626\" loading=\"lazy\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png 1344w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-300x140.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1024x477.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-768x358.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1250x582.png 1250w\" width=\"1344\" title=\"how to source products to sell on amazon fba | how to drive more traffic to your amazon listing | can i make money selling books on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png\"><\/p><p><strong>Step 2<\/strong>: Go to the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2017\/09\/14852061501918-300x166.jpg\"  data-excerpt=\"E-commerce didn&#039;t kill physical stores, but consumers still find flaws. Uncover top frustrations like queues, stock problems, and poor staff training.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-4-realities-that-most-frustrate-and-annoy-buyers-in-physical-stores\/\">Inventory<\/a> drop-down menu on the top left corner. Click on \u201cCatalog\u201d and select \u201cUpload and Manage Videos\u201c<\/p><p><strong><img class=\"wp-image-13623 aihello-recovered-image\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31.png 697w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31-300x206.png 300w\" title=\"how are product ads different from other ads | what does acos stand for in amazon | how to choose an amazon analytics tool\" width=\"615.5135699373695\" height=\"423\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-31.png\"><\/strong><\/p><p><strong>Step 3<\/strong>: Click the \u201cUpload video\u201d button.<\/p><p><strong><img class=\"wp-image-13624 aihello-recovered-image\" decoding=\"async\" height=\"165\" loading=\"lazy\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32.png 1310w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-300x38.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-1024x129.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-768x97.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32-1250x157.png 1250w\" width=\"1310\" title=\"what does acos mean amazon | how to advertise for amazon | how to sell to amazon warehouse\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-32.png\"><\/strong><\/p><p><strong>Step 5<\/strong>: Click submit. Your video will be reviewed in 1-7 days.<\/p><p>When it\u2019s uploaded, it\u2019ll appear like this<br><img class=\"wp-image-13625 aihello-recovered-image\" decoding=\"async\" height=\"459\" loading=\"lazy\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33.png 919w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33-300x150.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33-768x384.png 768w\" width=\"919\" title=\"how to sell on amazon canada for beginners | how much is ppc on amazon | how to find competitors keywords on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-33.png\" style=\"width: 800px;\"><br><\/p><h3 id=\"get-positive-reviews\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Positive_Reviews\"><\/span>Get Positive Reviews: <span class=\"ez-toc-section-end\"><\/span><\/h3><p>Positive reviews influence SEO ranking, build trust among potential customers, and increase sales.<\/p><p>According to Junglescout, <a href=\"https:\/\/www.junglescout.com\/blog\/online-review-statistics\/\">79% of consumers are influenced by ratings and reviews.<\/a>\u00a0<\/p><p>Here are a few tips on how to get more positive reviews:<\/p><p>Provide high-quality products and exceptional customer support.<br><img class=\"wp-image-13626 aihello-recovered-image\" decoding=\"async\" height=\"488\" loading=\"lazy\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34.png 445w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34-274x300.png 274w\" width=\"445\" title=\"can you have too many keywords? | what is fba selling | what is amazon marketing cloud?\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-34.png\" style=\"width: 800px;\"><\/p><p>Positive reviews like the ones above help intending customers trust you and make up their minds to buy your product faster.<\/p><p>Politely ask happy customers for their feedback.<\/p><p>Stay in touch with customers to build trust and rapport.<\/p><p>Reach out to customers with negative reviews and try to fix the problem.<\/p><p><img class=\"wp-image-13627 aihello-recovered-image\" decoding=\"async\" height=\"463\" loading=\"lazy\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35.png 614w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35-300x226.png 300w\" width=\"614\" title=\"how become an amazon seller | how to become a top seller on amazon | how much do sponsored ads cost on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-35.png\"><br>In the listing above, everyone who left a negative comment wants a strap. Anyone looking to buy the product will read the comments and will likely buy from a different seller instead.<\/p><p>On the contrary, if the seller would reach out and offer them straps for free, these 1-star reviews might be removed by the customers, and they might even come and buy again because of the good customer support.<\/p><p>Reach out to customers via email, asking for their thoughts.<\/p><p>Share reviews on social media to encourage participation.<\/p><p>You can share them on your Instagram story like this<\/p><p><img class=\"wp-image-13642 aihello-recovered-image\" decoding=\"async\" height=\"513\" loading=\"lazy\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36.png 850w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36-300x181.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36-768x464.png 768w\" width=\"850\" title=\"how to optimize amazon listing | how to join amazon vine | how to create amazon seller account in saudi arabia\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-36.png\"><\/p><p>Or share them on your feed. Either way, customers who follow you on social media are likely to see it and be encouraged to leave positive comments the next time they buy from you.<br><\/p><h2 id=\"how-to-create-product-listings-on-amazon\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"How_to_Create_Product_Listings_on_Amazon\"><\/span><strong>How to Create Product Listings on Amazon <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Anyone can set up an Amazon product listing, but not everyone can do it right. Here are 6 simple steps for listing a product on Amazon the right way:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9514-2\" id=\"gspb_container-id-gsbp-f9514-2\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><strong>Step 1<\/strong>: Login into your Amazon Seller Central account using your credentials<br><br><img class=\"wp-image-13622 aihello-recovered-image\" decoding=\"async\" height=\"626\" loading=\"lazy\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png 1344w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-300x140.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1024x477.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-768x358.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30-1250x582.png 1250w\" width=\"1344\" title=\"can i sell on amazon if i live in australia | how many keywords is too many | how to remove negative feedback on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-30.png\" style=\"width: 800px;\"><\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><br><strong>Step 2<\/strong>: Go to the Inventory drop-down menu and click on the button that says \u201cAdd a Product.\u201c<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13628 aihello-recovered-image\" decoding=\"async\" height=\"233\" loading=\"lazy\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37.png 1341w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-300x52.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-1024x178.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-768x133.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37-1250x217.png 1250w\" width=\"1341\" title=\"how do tariffs affect amazon | how to get traffic to amazon listing | how to check competitors keywords\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-37.png\" style=\"width: 800px;\"><\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><br><strong>Step 3<\/strong>: When you go to the Add a Product Page, you get access to the three methods of adding products.<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13629 aihello-recovered-image\" decoding=\"async\" height=\"328\" loading=\"lazy\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38.png 883w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38-300x111.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38-768x285.png 768w\" width=\"883\" title=\"what is the amazon seo | what is amazon's conversion rate | can you make money selling on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-38.png\"><\/p><p class=\"wp-block-paragraph\">Method 1 &#8211; Add a product that already exists on Amazon. Access this by searching or typing for the product ID or the name.<\/p><p class=\"wp-block-paragraph\">Method 2 &#8211; Click on \u201cI\u2019m adding a product not sold on Amazon\u201d below the search box. Use this method when listing a product that isn\u2019t already on Amazon.<\/p><p class=\"wp-block-paragraph\">Method 3 &#8211; If you are uploading multiple products at once, click on the option that says \u201cI\u2019m uploading a file to add multiple products.\u201d<br><\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><strong>Step 4<\/strong>: Once you upload your product, it will direct you to a page where you assign a category to your product.&nbsp;<\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><strong>Step 5<\/strong>: Once you are done categorizing your product, fill in the following details and answer the questions accordingly.<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13630 aihello-recovered-image\" decoding=\"async\" height=\"530\" loading=\"lazy\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39.png 543w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39-300x293.png 300w\" width=\"543\" title=\"why do people shop online | how to create super url for amazon | how to optimize ppc campaign\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-39.png\" style=\"width: 800px;\"><\/p><\/div><\/div><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"wp-block-paragraph\"><br><strong>Step 6<\/strong>: Confirm your answers and click on \u201cSave and Finish\u201d at the bottom of the page.<\/p><\/div><\/div><\/div><p class=\"wp-block-paragraph\"><img class=\"wp-image-13631 aihello-recovered-image\" decoding=\"async\" height=\"50\" loading=\"lazy\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" width=\"140\" title=\"what is amazon sponsored | how to grow your business on amazon | how to become best seller on amazon\" style=\"width: 200px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-40.png\"><br>Your Product listing page is now ready for display and access on the official Amazon website.<br><\/p><h2 id=\"bonus-how-to-drive-traffic-to-your-amazon-listing-using-ads\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Bonus_%E2%80%93_How_to_Drive_Traffic_to_Your_Amazon_Listing_Using_Ads\"><\/span><strong>Bonus &#8211; How to Drive Traffic to Your Amazon Listing Using Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">If you already have a product listing on Amazon and you want to increase your sales quickly, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/04\/amazon_conversion_rate_increase_amazon_listing_sales_boost_amazon_sales_3848-300x92.png\"  data-excerpt=\"Master Amazon&#039;s Click-Through Rate (CTR) to boost sales. Learn what CTR is, why it matters, and expert strategies to optimize it for your Amazon products.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-click-through-rate-ctr-complete-guide-to-improving-and-tracking-your-ctr-2\/\">Amazon PPC<\/a> is the way to go.<\/p><p class=\"wp-block-paragraph\">When you search for something on Amazon, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/images-1-300x147.jpg\"  data-excerpt=\"Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/key-terms-you-need-to-know-when-you-start-out-as-a-seller\/\">you might<\/a> see sponsored results throughout the SERP or on product pages.<\/p><p class=\"wp-block-paragraph\">Search results<br><img class=\"wp-image-13632 aihello-recovered-image\" decoding=\"async\" height=\"581\" loading=\"lazy\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41.png 1046w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-300x167.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-1024x569.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41-768x427.png 768w\" width=\"1046\" title=\"what is amazon marketing services and should i use it? | how to remove a review on amazon | what partners offer end-to-end amazon marketing services?\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-41.png\"><br><br>Product page<img class=\"wp-image-13633 aihello-recovered-image\" decoding=\"async\" height=\"597\" loading=\"lazy\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42.png 803w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42-300x223.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42-768x571.png 768w\" width=\"803\" title=\"what is lightning deal on amazon | how to make sales on amazon | is fba on amazon worth it\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-42.png\"><\/p><p>These are ads, and they&#8217;re there to tell you about products that match your search query. Many times, they even get seen before products that rank organically, increasing their chances of getting clicked on.<br><br><a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master your Amazon advertising with Amazon Marketing Cloud (AMC). Unify data, optimize campaigns, and drive growth for your business. Discover how top sellers succeed with AMC.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-cloud-amc\/\">Amazon sellers<\/a> pay for these spots to make sure more customers see their products when shopping, and they are only charged when a shopper clicks on these ads.<\/p><h3 id=\"how-to-set-up-your-ppc-campaigns-on-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Your_PPC_Campaigns_on_Amazon\"><\/span><strong>How to Set Up Your PPC Campaigns on Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">To set up <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Amazon ads<\/a>, there are 3 important things you need to know:&nbsp;<\/p><ol class=\"wp-block-list ah-steps\"><li>The type of ad you are creating<\/li><li> How to do <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">keyword research<\/a><\/li><li>How to bid on keywords profitably<\/li><\/ol><h4 id=\"ad-types\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Types\"><\/span><strong>Ad Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\"><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">Amazon offers<\/a> different types of ads, such as Sponsored Products, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">Sponsored Brands<\/a>, and Sponsored Display. These determine how and where your ads appear.<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13634 aihello-recovered-image\" decoding=\"async\" height=\"647\" loading=\"lazy\" sizes=\"auto, (max-width: 1325px) 100vw, 1325px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43.png 1325w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-300x146.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-1024x500.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-768x375.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43-1250x610.png 1250w\" width=\"1325\" title=\"how to become amazon seller in canada | how to find competitors adwords keywords | what is amazon marketplace?\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-43.png\"><\/p><ol class=\"wp-block-list ah-cards\"><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">Sponsored Products<\/a><\/strong>: These ads promote individual products. When shoppers click on them, they&#8217;re taken to your product&#8217;s detail page.<\/li><li><strong>Sponsored Brands:<\/strong> These ads are more about showcasing your brand. They can feature your logo, a custom headline, and multiple products.<br><img class=\"wp-image-13635 aihello-recovered-image\" decoding=\"async\" height=\"229\" loading=\"lazy\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44.png 601w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44-300x114.png 300w\" width=\"601\" title=\"where is business analytics on amazon | how many keywords per ad group | what does acos stand for\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-44.png\" style=\"width: 800px;\"><\/li><li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/beginner-guide-to-amazon-digital-marketing-ppc-adveritsing-300x200.jpg\"  data-excerpt=\"Boost your Amazon sales! Master Amazon digital marketing &amp; advertising. Learn PPC strategies and effective ad campaigns to grow your business and ROI.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/beginners-guide-to-amazon-digital-marketing\/\">Sponsored Display<\/a>:<\/strong> These ads can appear on and off Amazon, targeting shoppers who fit certain criteria defined in your audience settings.&nbsp;<\/li><\/ol><h4 id=\"how-to-find-and-add-the-right-keywords\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_and_Add_the_Right_Keywords\"><\/span><strong>How to Find and Add the Right Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">Keywords are the words or phrases that your ads show up for when shoppers on Amazon search for them. For example, if you&#8217;re selling a phone case, you might use keywords like &#8220;protective phone case&#8221; or &#8220;iPhone cover.&#8221;<\/p><p class=\"wp-block-paragraph\">Picking the right keywords is very important, nothing else matters if you get this part wrong. Here are three methods to help you find and add these essential keywords:<\/p><h5 id=\"put-yourself-in-your-customer-s-shoes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_Yourself_in_Your_Customers_Shoes\"><\/span>Put Yourself in Your Customer&#8217;s Shoes<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Think like a shopper. Imagine you&#8217;re looking for a product like yours. What words or phrases would you use to search for it? Make a list of these keywords. <\/p><p>You can also check the suggestions that Amazon gives as you start typing in the search bar.\u00a0<\/p><p><img class=\"wp-image-13636 aihello-recovered-image\" decoding=\"async\" height=\"348\" loading=\"lazy\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45.png 375w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45-300x278.png 300w\" width=\"375\" title=\"how to start internet marketing | how much to sponsor a product on amazon | how to optimize ppc campaigns\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-45.png\"><br><\/p><h5 id=\"use-amazon-s-suggestions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Amazons_Suggestions\"><\/span>Use Amazon\u2019s Suggestions<span class=\"ez-toc-section-end\"><\/span><\/h5><p>When creating your ad campaign, Amazon suggests keywords that you can bid on. <\/p><p>Just like using the search bar, not all the suggested keywords will be relevant to the product you are advertising so you should review the suggestions first.<\/p><p><img class=\"wp-image-13637 aihello-recovered-image\" decoding=\"async\" height=\"552\" loading=\"lazy\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46.png 646w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46-300x256.png 300w\" width=\"646\" title=\"how to grow on amazon | how to sell products online internationally | what is product sourcing on amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-46.png\"><\/p><p>For example, if you are creating a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-vs-google-difference-300x300.png\"  data-excerpt=\"Struggling with e-commerce visibility? Discover the key differences between Amazon SEO and Google SEO to craft a winning strategy and boost your online sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-vs-google-seo-what-you-need-to-know\/\">PPC<\/a> campaign for a \u201cHug in a jar\u201d candle, \u201cthank you candle\u201d is not a keyword you should bid on.<\/p><h5 id=\"keyword-harvesting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Harvesting\"><\/span>Keyword Harvesting<span class=\"ez-toc-section-end\"><\/span><\/h5><p>Keyword harvesting for an Amazon ad campaign involves identifying and collecting relevant keywords from previous campaigns\u2019 search terms to use in your new ads. <\/p><p>Of all the three methods, it is the most recommended. Here&#8217;s how it works:<\/p><p>As your auto campaigns run, Amazon collects data on how your keywords perform. This data includes information on clicks, impressions, and conversions.<\/p><p>After your campaign has run for a while, you can review its data to identify which keywords are driving the most clicks and conversions. These high-performing keywords are stored in your <a href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search term reports<\/a>.<\/p><p><img class=\"wp-image-13638 aihello-recovered-image\" decoding=\"async\" height=\"523\" loading=\"lazy\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47.png 690w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47-300x227.png 300w\" width=\"690\" title=\"how to track amazon rankings | what is acos amazon | what is the amazon a9 algorithm?\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-47.png\" style=\"width: 800px;\"><\/p><p>These top-performing keywords are then used in creating manual campaigns.\u00a0<\/p><p>Since they have been proven to attract customers, using them in separate campaigns has a very high probability of performing well.<\/p><p>On the flip side, you&#8217;ll also find keywords that aren&#8217;t performing well in your search term report. These should be negated to prevent your ads from showing up for them again.<\/p><p>As you can already guess, this method will produce better results than the other two, but it is a time-consuming process, especially when you are running PPC campaigns for multiple ASINs.<\/p><p>This is why experts recommend<a href=\"https:\/\/www.aihello.com\/\"> trustworthy AI automation tools like AiHello<\/a>.<\/p><p>With AiHello\u2019s keyword harvesting feature, you can automatically extract new keywords from your auto campaigns and insert them directly into manual campaigns without going through the stress of looking through search term reports.<\/p><p>You only need to connect your auto campaigns to the relevant exact, broad, phrase, and ASIN targeting campaigns and decide how many conversions you need on a search term before it&#8217;s transferred by the system.<br><img class=\"wp-image-13639 aihello-recovered-image\" decoding=\"async\" height=\"342\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48-300x134.png 300w\" width=\"768\" title=\"how much are sponsored ads on amazon | how to advertise on amazon | what is a good tacos amazon\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-48.png\"><br><img class=\"wp-image-13643 aihello-recovered-image\" decoding=\"async\" height=\"675\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49-300x264.png 300w\" width=\"768\" title=\"how can i sell on amazon | how to compete with amazon | what is a9 algorithm\" style=\"width: 800px;\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-49.png\"><br>Once you do these, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AIHello<\/a> will add dozens, or hundreds of new keywords automatically to your manual campaigns each month.<\/p><h4 id=\"all-you-need-to-know-about-bidding-on-amazon\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_You_Need_to_Know_About_Bidding_On_Amazon\"><\/span><strong>All You Need to Know About Bidding On Amazon<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"ah-definition wp-block-paragraph\">Bids are the price you\u2019re willing to pay for each click your ads get. Higher bids get you more clicks and low bids get you a better ROI.<\/p><p>With the right bidding strategy, you can make the most out of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/images-1-1-300x164.png\"  data-excerpt=\"In the last 5 years, we\u2019ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.&nbsp; This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition. [ez-toc initial_view=&quot;show&quot;] How Does Amazon PPC Work? Amazon PPC&hellip;\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-art-of-bid-optimization-for-your-ads\/\">your advertising<\/a> budget and increase your chances of reaching potential customers.<br><br>The key to successful bidding is to find the sweet spot. You want to bid enough to get good ad placements, but not so much that your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a> becomes too high. It&#8217;s a bit like finding the right balance on a seesaw.&nbsp;<\/p><p class=\"wp-block-paragraph\">When it comes to bidding effectively, you have two main options:&nbsp;<\/p><h5 id=\"manual-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span><strong>Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><p class=\"wp-block-paragraph\">With this type of bidding, you decide manually how much you&#8217;re willing to pay for each keyword.&nbsp;<\/p><p class=\"wp-block-paragraph\">There are two common ways to do this: RPC (revenue per click) and rule-based bidding.<\/p><p class=\"wp-block-paragraph\">Regardless of the strategy you choose, you\u2019ll need to have a target ACoS (<a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/success4-300x200.jpg\"  data-excerpt=\"Struggling with Amazon ads? Learn to craft a competitive Amazon Advertising strategy. Set clear goals, map the buyer&#039;s journey, and choose the right ad solutions.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-5-elements-of-a-successful-amazon-advertising-strategy\/\">Advertising Cost<\/a> of Sales) in mind for manual bidding to work.<\/p><p class=\"wp-block-paragraph\">We usually suggest using your current ACoS as your target if you\u2019re trying to grow sales, and If you\u2019re trying to decrease ad <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/selling-on-amazon-mexico-300x225.jpg\"  data-excerpt=\"Mexico&#039;s eCommerce boom presents huge opportunities for Amazon sellers. This guide explores the thriving Mexican online market, Amazon.mx&#039;s growth, and key considerations for successfully selling your products to millions of Mexican consumers. Learn how to navigate logistics, expand your reach, and capitalize on this expanding market.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-launch-an-amazon-mexico-business\/\">costs<\/a>, we suggest targeting 5% less than your current ACoS.<\/p><p class=\"wp-block-paragraph\">Here\u2019s how the two manual bidding <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> work:<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9514-3\" id=\"gspb_container-id-gsbp-f9514-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><div class=\"wp-block-group ah-step-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><h6 id=\"rpc-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RPC_Bidding\"><\/span>RPC Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h6><p>This involves multiplying your ACoS target with your EPC (earnings per click) to find out what your ideal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> should be.\u00a0<\/p><p>For example, let\u2019s say your target ACoS is 35% and you earn $6\/click on a keyword. You should be paying $2.1\/click to hit your target (0.35 * 6.0).<\/p><h6 id=\"rule-based-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rule-Based_Bidding\"><\/span>Rule-Based Bidding:<span class=\"ez-toc-section-end\"><\/span><\/h6><p>With this method, you set certain rules for your bids. For example, if ACoS is above X amount, decrease bids by Y amount, and so on. This is more difficult to master, especially for beginner sellers, but can be worth it if you think RPC bidding doesn\u2019t work for you.<\/p><\/div><\/div><\/div><h5 id=\"automatic-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatic_Bidding\"><\/span><strong>Automatic Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5><p class=\"wp-block-paragraph\">With automatic bidding, you\u2019re also trying to hit a certain ACoS target.<\/p><p>The major difference though, is that rather than making changes or coming up with bidding rules yourself, you simply input your target ACoS and the algorithm does all the hard work for you &#8211; adjusting your bids daily to achieve the target ACoS.<br><br>AI is more accurate than RPC bidding and more straightforward than rule-based bidding because it develops rules that are fit for each account based on its historical data.\u00a0<\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13644 aihello-recovered-image\" decoding=\"async\" height=\"624\" loading=\"lazy\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50.png 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-300x117.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1024x399.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-768x300.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1536x599.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50-1250x488.png 1250w\" width=\"1600\" title=\"what is a good acos amazon | can you have too many keywords? | how to optimize amazon ads\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-50.png\" style=\"width: 800px;\"><br>This type of bidding is the easiest option for those new to advertising because it requires little to no supervision and ensures that your ads show up for the right keywords at the right time.<br><\/p><p class=\"wp-block-paragraph\"><img class=\"wp-image-13640 aihello-recovered-image\" decoding=\"async\" height=\"492\" loading=\"lazy\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51-300x192.png 300w\" width=\"768\" title=\"what is product listing optimization | is amazon in europe | what is amazon's conversion rate\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2026\/05\/amazon-product-listing-guide-image-51.png\" style=\"width: 800px;\"><\/p><p class=\"wp-block-paragraph\">The bid changes above were from the AiHello software for a poor-performing keyword. The bid changes above were from the AiHello software for a poor-performing keyword.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading ah-numbered\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Creating a product listing on Amazon is like setting up the storefront of a shop in a busy mall.&nbsp;<\/p><p class=\"wp-block-paragraph\">Just like a beautifully designed shop window, your listing needs to stand out, invite people in, and make them want to explore your offer.<\/p><p class=\"wp-block-paragraph\">Having compelling listing content and adhering to the guidelines of Amazon\u2019s ranking algorithm will help you get traffic and convert it into real revenue, which is all you need to sell successfully on the world\u2019s largest marketplace.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When selling on Amazon, the best product doesn\u2019t always win. It\u2019s like a race where even the most talented athlete has to follow the rules to win.\u00a0Whether you are new&#8230;<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f9514-1,.gspb_container-id-gsbp-f9514-2,.gspb_container-id-gsbp-f9514-3{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f9514-1.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f9514-2.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f9514-3.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f9514-1.gspb_container.aos-animate,#gspb_container-id-gsbp-f9514-1.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f9514-2.gspb_container.aos-animate,#gspb_container-id-gsbp-f9514-2.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f9514-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f9514-3.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f9514-1.gspb_container,#gspb_container-id-gsbp-f9514-2.gspb_container,#gspb_container-id-gsbp-f9514-3.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,639,134,193,674,99,182,677,737,85,34],"tags":[171,897,761,58,393,415,52,51,220,170],"republish_tag":[],"class_list":["post-9514","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-customer-reviews","category-getting-started","category-howto","category-organic-sales-2","category-product-listing","category-product-updates","category-seo","category-starting-out","category-tips","category-tutorials","tag-amazon-advertising","tag-amazon-guide","tag-amazon-listing","tag-amazon-listing-optimization","tag-amazon-product-listing","tag-amazon-seller-central","tag-amazon-seller-service","tag-amazon-seller-tools","tag-amazon-selling","tag-amazon-seo"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=9514"}],"version-history":[{"count":3,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9514\/revisions"}],"predecessor-version":[{"id":14230,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9514\/revisions\/14230"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=9514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=9514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=9514"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=9514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}