{"id":9623,"date":"2023-12-07T23:52:09","date_gmt":"2023-12-07T23:52:09","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=9623"},"modified":"2026-09-23T03:51:57","modified_gmt":"2026-09-23T03:51:57","slug":"amazon-sponsored-product-ads-playbook-examples-and-benchmarks","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks\/","title":{"rendered":"Amazon Sponsored Product Ads: Playbook, Examples and Benchmarks"},"content":{"rendered":"<div class=\"wp-block-group ah-reading-guide ah-compact-toc\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>\n.ah-reading-guide{max-width:820px;margin:0 auto;color:#26364a;font-size:18px;line-height:1.8;counter-reset:ah-section}.ah-reading-guide *{box-sizing:border-box}.ah-reading-guide p{margin:0 0 22px;line-height:1.8}.ah-reading-guide strong{color:#142d48}.ah-reading-guide 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#d7e5f1;border-radius:12px;background:#f5f9fd;font-size:16px;line-height:1.8}\n.ah-reading-guide pre.wp-block-preformatted,.ah-reading-guide pre.wp-block-preformatted code{white-space:pre!important;text-align:left!important}.ah-reading-guide pre br{display:initial!important}\n.ah-reading-guide .wp-block-media-text{display:grid!important;grid-template-columns:minmax(120px,22%) minmax(0,1fr)!important;gap:24px;padding:28px;border:1px solid #d7e5f1;border-radius:14px;background:#f5f9fd;align-items:center!important}.ah-reading-guide .wp-block-media-text__content{min-width:0;max-width:none!important;width:auto!important;padding:0!important}.ah-reading-guide .wp-block-media-text__content p{width:auto!important;max-width:none!important;text-align:left!important}.ah-reading-guide .wp-block-media-text__content p:not(:first-child) strong{font-weight:400}.ah-reading-guide .wp-block-media-text__media{margin:0!important;min-width:0}.ah-reading-guide .wp-block-media-text__media img{width:100%;max-width:160px;height:auto;margin:auto}.ah-reading-guide .wp-block-media-text__content .wp-block-button{max-width:100%}@media(max-width:650px){.ah-reading-guide .wp-block-media-text{grid-template-columns:1fr!important;padding:20px}.ah-reading-guide .wp-block-media-text__media{grid-column:1!important;grid-row:1!important}.ah-reading-guide .wp-block-media-text__content{grid-column:1!important;grid-row:2!important}}<\/style><noscript><style>.ah-reading-guide [data-aos]{opacity:1!important;visibility:visible!important;transform:none!important}<\/style><\/noscript><p class=\"ah-lead wp-block-paragraph\">While many different ad types and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">strategies<\/a> exist today, sponsored product ads (The OG ad type) still reign supreme. That&#8217;s because <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored products<\/a> produce an average of 80-100% of your ad sales and have the biggest impact on organic rank out of all the ad types.<\/p><p class=\"wp-block-paragraph\">But, setting up your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/ads-for-amazon-300x164.png\"  data-excerpt=\"Unlock Amazon&#039;s 200M+ customer base! Discover how Sponsored Product Ads and PPC can boost your sales, visibility, and conversion rates effectively.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-different-types-of-amazon-ads-you-need-to-know-before-you-start-ppc-advertising\/\">sponsored product ads<\/a> can seem deceptively simple. Because, unlike display and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-5.jpg\"  data-excerpt=\"Unlock the secrets of cult brands: how they build fierce loyalty, create evangelists, and thrive through authentic storytelling and unique experiences.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-long-road-to-become-a-cult-brand\/\">brand<\/a> ads, you don\u2019t need to create your own text, images, or video content for it. In reality, though, there are 4 different targeting types for SP, 3 match types, 3 placements, and an infinite number of techniques you can use.<\/p><p class=\"wp-block-paragraph\">In this blog post, we\u2019ll cover it all. We\u2019ll teach you the basics of sponsored products, and the advanced strategies used by 7 and 8-figure <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">sellers<\/a> to skyrocket their <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">sales<\/a>.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9623-3\" id=\"gspb_container-id-gsbp-f9623-3\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"what-is-a-sponsored-products-ad\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Sponsored_Products_ad\"><\/span><strong>What is a Sponsored Products ad?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"ah-definition wp-block-paragraph\">Sponsored product <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Amazon sellers seek wider reach. Explore Amazon DSP, the platform designed to connect you with non-Amazon audiences through advanced targeting, boosting brand awareness and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/your-comprehensive-guide-to-the-amazon-dsp-2022\/\">ads<\/a> are a form of native advertising that allows you to get increased visibility in search results and product detail pages on a pay-per-click basis.<\/p><p class=\"wp-block-paragraph\">They\u2019re designed to look very similar to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/05\/how_to_increase_sales_on_amazon_boost_amazon_sales_grow_amazon_sales_6855-300x131.jpg\"  data-excerpt=\"Are Amazon Ads worth it? Yes! Explore how Amazon Sponsored Products supercharge visibility &amp; organic sales. Paid and organic strategies are crucial for marketplace success.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/does-amazon-advertising-help-organic-sales\/\">organic search<\/a> results but have a small \u201csponsored\u201d tag so that customers can differentiate between the two.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"what is the most bought item on amazon | how to setup amazon ppc | how do you sell your books on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635.jpeg\" alt=\"\" class=\"wp-image-9635\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9635-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>Search result placement<\/em><\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"how to reduce fba fees | how to optimize ppc amazon | how to delete a amazon review\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks.jpeg\" alt=\"\" class=\"wp-image-9642\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em><a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"Master Amazon optimization! Learn to increase product page traffic and sales by understanding the search engine, keywords, and conversion rate strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/improving-and-optimizing-your-amazon-product-detail-page\/\">Product detail page<\/a> placement<\/em><\/p><p class=\"wp-block-paragraph\">SP ads can be used by <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">Amazon<\/a> sellers to target specific <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/amazon_seo_strategy_amazon_seo_optimization_amazon_search_engine_optimization_5650-300x200.jpg\"  data-excerpt=\"Which SEO strategy is best for your business: Amazon or Google? Explore the distinct approaches to optimize for product searches vs. general queries and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/google-seo-vs-amazon-seo-explained\/\">keywords<\/a> that their customers are searching for. They can also be used to target the detail pages of their competitor&#8217;s products to lure their customers away.<\/p><h2 id=\"sponsored-brands-vs-sponsored-products-vs-sponsored-display\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands_vs_Sponsored_Products_vs_Sponsored_Display\"><\/span><strong>Sponsored Brands vs. Sponsored Products vs. Sponsored Display<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">Sponsored products is far from the only ad type on Amazon. You also have <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/03\/diversify-amazon-ppc-strtegy-competition-300x216.jpg\"  data-excerpt=\"Struggling to launch products on Amazon? Unlock powerful Amazon PPC strategies to legally boost sales, dominate search, and diversify your ad portfolio.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-to-diversify-your-amazon-ppc-strategy-and-outperform-your-competitors\/\">sponsored display<\/a> and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-sponsored-products-brands-guide-300x204.jpg\"  data-excerpt=\"Grow your brand on Amazon! Discover how Sponsored Brands help tell your unique story, boost visibility, and connect with shoppers through custom ads and product collections.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-sponsored-ads\/\">sponsored brands<\/a>, which are slowly becoming more popular.<\/p><p class=\"wp-block-paragraph\">The main differences between the three are the placements they show up for, the design of the ads, and the content needed to create them.<\/p><p class=\"wp-block-paragraph\">Here\u2019s a quick breakdown of everything:<\/p><h3 id=\"sponsored-display-vs-sponsored-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Display_vs_Sponsored_Products\"><\/span><strong>Sponsored Display vs Sponsored Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Sponsored display is considered by most to be a weak ad type. One of the reasons for that is that it&#8217;s not as \u2018native\u2019 as sponsored products ads.<\/p><p class=\"wp-block-paragraph\">While SP ads show up in search results and product detail pages in a similar format as organic results, SD ads show up exclusively as banner ads at the side and bottom of your screen.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"how many amazon vine reviewers are there | how to rank higher on amazon search | what does acos stand for in amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636.jpeg\" alt=\"\" class=\"wp-image-9636\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9636-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>Search result placement<\/em><\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"how to sell products on amazon germany | what is amazon ip accelerator | how does amazon advertise their products\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631.jpeg\" alt=\"\" class=\"wp-image-9631\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9631-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>Product detail page placement<\/em><\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"what is acos amazon | how to sell on amazon usa from uk | what is good acos amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630.jpeg\" alt=\"\" class=\"wp-image-9630\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9630-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>Off-Amazon placement<\/em><\/p><p class=\"wp-block-paragraph\">This difference in placements and design makes it less likely for people to notice SD ads and click on them.<\/p><p class=\"wp-block-paragraph\">Another fundamental difference between SD and SP is the targeting capabilities you get. With SP, you can use <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">keyword<\/a> and product targeting to show up in front of customers actively looking to buy.<\/p><p class=\"wp-block-paragraph\">With SD, you don\u2019t have access to keyword targeting, you only have access to product and audience targeting.<\/p><p class=\"wp-block-paragraph\">SD Product targeting works the same way as it does with SP, but audience targeting is completely different. With audience targeting, you\u2019ll show your ad to people based on their interests and demographics, which means you start to reach people who aren\u2019t actively looking for what you\u2019re selling.<\/p><p class=\"wp-block-paragraph\">For example, in the first image of this section, you\u2019ll see an SD ad for a knife in the search results for the keyword \u201cturkey brine kit\u201d<\/p><p class=\"wp-block-paragraph\">This combination of weaker targeting options and ad placements generally makes SD a lower-performing ad type compared to SP.<\/p><h3 id=\"sponsored-brands-vs-sponsored-products\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsored_Brands_vs_Sponsored_Products\"><\/span><strong>Sponsored Brands vs Sponsored Products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Sponsored brands is pretty similar to SP in both form and function. You have very similar targeting options, similar placements, and similar performance in terms of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-acos-calculator-roas-cvr-300x200.jpg\"  data-excerpt=\"Confused by PPC analytics? Learn the key differences between Amazon ACoS &amp; Google ROAS to optimize ad spend and boost sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/understanding-good-roas-and-acos-and-how-to-calculate-it\/\">ACoS<\/a>.<\/p><p class=\"wp-block-paragraph\">There are a few main differences between the two though:<\/p><ul class=\"wp-block-list ah-cards\"><li>1. There are a lot fewer SB placements on Amazon than SP placements&nbsp;<\/li><li>2. SB doesn\u2019t have auto-targeting<\/li><li>3. SB can advertise more than one product at once and can take you to an Amazon storefront instead of a product page after you click<\/li><li>4. You need to include custom text and visuals in SB<\/li><li>5. SB can be run as either a video ad or an image ad<\/li><\/ul><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"405\" title=\"what does dsp mean amazon | how do tariffs affect amazon | what is amazon kdp?\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9641.png\" alt=\"\" class=\"wp-image-9641\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9641.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9641-300x97.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9641-1024x332.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9641-768x249.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>SB product collection ad in search results<\/em><\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"340\" title=\"how to do seo on amazon | how to report fake reviews on amazon | how many items does amazon sell\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9637.png\" alt=\"\" class=\"wp-image-9637\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9637.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9637-300x82.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9637-1024x279.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9637-768x209.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>SB video ad, also in the search results<\/em><\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"415\" title=\"how to be a best seller on amazon | what is amazon a10 | what is a9\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9638.png\" alt=\"\" class=\"wp-image-9638\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9638.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9638-300x100.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9638-1024x340.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9638-768x255.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure><p class=\"ah-image-caption wp-block-paragraph\"><em>SB ads on a product detail page&nbsp;<\/em><\/p><p class=\"ah-callout wp-block-paragraph\">Besides the need for custom content, and the ability to advertise multiple products in one ad, SB is very similar to SP and performs well in terms of ACoS.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9623-45\" id=\"gspb_container-id-gsbp-f9623-45\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"benchmarks\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benchmarks\"><\/span><strong>Benchmarks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">To help you get a full understanding of each ad type, we\u2019ve aggregated the following data from our 5000+ accounts:<\/p><h3 id=\"spend-allocation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spend_Allocation\"><\/span><strong>Spend Allocation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"875\" title=\"what is amazon ppc campaign | how to get your product on the first page of amazon | what does fba inventory mean\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629.jpeg\" alt=\"\" class=\"wp-image-9629\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629.jpeg 874w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629-300x300.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629-150x150.jpeg 150w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629-768x769.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9629-600x600.jpeg 600w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/figure><h3 id=\"acos-by-ad-type\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ACoS_by_Ad_Type\"><\/span><strong>ACoS by Ad Type<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"what keywords competitors bidding on | what does dsp mean amazon | how to increase product sales amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628.jpeg\" alt=\"\" class=\"wp-image-9628\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9628-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9623-51\" id=\"gspb_container-id-gsbp-f9623-51\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"how-to-win-with-sponsored-products-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Win_with_Sponsored_Products_Ads\"><\/span><strong>How to Win with Sponsored Products Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">I mentioned earlier that SP can seem deceptively simple. In this section, I\u2019ll explain why it\u2019s actually complicated + <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/08\/amazon-backend-search-terms-optimization-guide-basics-how-to-300x300.png\"  data-excerpt=\"Unlock Amazon success! Master backend keywords to boost product visibility, improve relevancy, and drive sales without keyword stuffing.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-about-optimizing-amazon-backend-keywords-guide-2022\/\">how to<\/a> win with SP regardless.<\/p><h3 id=\"perfect-targeting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perfect_Targeting\"><\/span><strong>Perfect Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">There are 4 main targeting types when it comes to SP, and knowing how to utilize them all properly is very important:<\/p><ul class=\"wp-block-list ah-cards\"><li>Keyword: With this form of targeting, you specify the <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-reimbursement-for-defects-errors-300x191.jpg\"  data-excerpt=\"Maximize your Amazon FBA profits! Learn how to successfully claim reimbursements for lost or damaged inventory. This guide covers eligibility criteria, common scenarios, and steps to get your money back from Amazon. Avoid leaving money on the table!\" href=\"https:\/\/www.aihello.com\/resources\/blog\/claim-what-amazon-owes-you-through-the-amazon-reimbursement-program\/\">customer<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-keyword-search-term-reports-harvesting-300x200.jpg\"  data-excerpt=\"Unlock Amazon Seller success with Amazon Brand Analytics&#039; Search Keywords report. Master finding top search terms to optimize listings and PPC for maximum visibility and sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-full-amazon-search-terms-report-guide\/\">search terms<\/a> you want your product to show for and how much you\u2019re willing to pay for each resulting click.<\/li><li><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/amazon-advertising-strategies-tip-tutorials-and-tricks-300x186.jpg\"  data-excerpt=\"Boost your Amazon ad performance! Learn top strategies to increase ACoS, conversions, &amp; brand awareness amidst rising competition. Optimize your Amazon advertising.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-7-best-amazon-advertising-strategies-for-sellers\/\">ASIN<\/a>: With <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">ASIN targeting<\/a>, you tell Amazon the specific product pages you want to advertise on and how much you\u2019re willing to pay for a click from each one.<\/li><li>Auto: Amazon will automatically show your product on relevant search terms and product pages with Auto targeting. The only caveat is that you can\u2019t adjust your bid on a keyword or product-target level.<\/li><li>Category: This is like an auto campaign for product targets in your category. You just give Amazon certain criteria, like category name, product price, and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">reviews<\/a> and it will find all the targets for you.<\/li><\/ul><p class=\"wp-block-paragraph\">Generally speaking, keyword and auto-targeting will be your biggest in terms of both spending and sales, followed by ASIN targeting and then <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/10\/business-2021-08-30-06-02-16-utc-300x200.jpg\"  data-excerpt=\"Enhance Amazon PPC! Explore Product Targeting, a Sponsored Products feature offering precise ASIN\/category control for sellers to maximize sales and optimize ACoS.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/impactful-ppc-campaigning-with-amazon-product-targeting-and-category-targeting\/\">category targeting<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">This doesn\u2019t mean you shouldn\u2019t use all targeting types though. Your eventual goal is to set up everything to get as much visibility as possible.<\/p><h3 id=\"utilizing-match-types\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Utilizing_Match_Types\"><\/span><strong>Utilizing Match Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">The keywords you advertise on aren\u2019t always the search terms your ad will show up for, and that happens because of match types.<\/p><p class=\"wp-block-paragraph\">There are three match types on Amazon: broad match, phrase match, and exact match, and they determine how different the end search terms can be from your original keyword.<\/p><ul class=\"wp-block-list ah-cards\"><li>With exact match, your end <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/11\/ppc-benefits-300x168.jpg\"  data-excerpt=\"Boost Amazon sales and visibility! Master keyword harvesting to consistently find top Amazon keywords for your ad campaigns every week.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/everything-you-should-know-about-keyword-harvesting-mining\/\">search term<\/a> is always the same as your original keyword.<\/li><li>Whereas with phrase match, your end search term only has to include the original phrase from your keyword but can contain anything else before or after.<\/li><li>With broad match, only the words from your keyword have to be present, but it doesn\u2019t matter where and when they show up in the end search.<\/li><\/ul><p class=\"wp-block-paragraph\">Here\u2019s a graph to help you visualize this:<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" title=\"how to add search terms in amazon | what is amazon&apos;s conversion rate | what is the most sold item on amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627.jpeg\" alt=\"\" class=\"wp-image-9627\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627.jpeg 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627-300x169.jpeg 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627-1024x576.jpeg 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627-768x432.jpeg 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627-1536x864.jpeg 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9627-1250x703.jpeg 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"wp-block-paragraph\">While your end goal is also to utilize all match types, it\u2019s good to know what each <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/07\/amazon_backend_keywords_harvest_keywords_how_many_keywords_per_ad_group_5441-300x199.jpeg\"  data-excerpt=\"Avoid common ad campaign mistakes! Keyword dumping, adding too many keywords to ad groups, hurts performance, wastes budget, and mixes strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/please-dont-do-this-keyword-dumping\/\">match type<\/a> is specifically good for:<\/p><h4 id=\"broad-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_match\"><\/span>Broad match: <span class=\"ez-toc-section-end\"><\/span><\/h4><p>Broad allows you to cast the widest net. You\u2019ll show up for significantly more search terms than you would with any other match type, you\u2019ll increase your visibility, and you\u2019ll often pay less for a click.<\/p><h4 id=\"phrase-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phrase_match\"><\/span>Phrase match: <span class=\"ez-toc-section-end\"><\/span><\/h4><p>Phrase won\u2019t necessarily find any new search terms that you couldn\u2019t get from broad or exact but it&#8217;s good for a more targeted approach. You can use phrase for things like brand defense where you <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/10\/beat-competition-on-amazon-keyword-analysis-competitor-300x200.jpg\"  data-excerpt=\"Struggling to boost Amazon sales? Learn how Amazon PPC &amp; product targeting can help you dominate competition, increase visibility, and maximize profits.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/8-tips-on-how-to-beat-your-competitors-on-amazon-2026\/\">target<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2019\/06\/forcasting-blog-300x116.jpg\"  data-excerpt=\"Struggling to build your brand beyond Amazon? Uncover why branding is crucial for growth, how to define your promise, and the power of an independent brand website.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/heres-how-we-helped-jack-establish-his-brand-website-jack-com\/\">your brand<\/a> name and show up for all search terms that contain that full phrase.<\/p><h4 id=\"exact-match\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exact_match\"><\/span>Exact match: <span class=\"ez-toc-section-end\"><\/span><\/h4><p>Exact is good for drilling down on specific keywords that are important to you. You can also use it to improve your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/12\/amazon-algorithms-a9-10-seo-keyword-product-ranking-300x185.jpg\"  data-excerpt=\"Boost Amazon sales! Understand the difference between organic rank &amp; BSR. Master Amazon SEO, A9 algorithm, and keyword strategies to rank higher.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-ranking-and-increasing-sales-organically\/\">organic rank<\/a> more effectively.<\/p><h3 id=\"keyword-harvesting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_Harvesting\"><\/span><strong>Keyword Harvesting&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Once you have broad, phrase, and auto campaigns set up, you\u2019ll start showing up for search terms that you aren\u2019t directly targeting as keywords. These terms can be harvested from your search term reports and added to your campaigns to expand your reach<\/p><p class=\"wp-block-paragraph\">To do this manually, you can download your search term reports (shown in the picture below) and add a filter for 7-day total sales above 0 to find all of your converting keywords.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" title=\"what is sponsored brands in amazon | how to make money on amazon selling other people&apos;s products | what is a good click to impression ratio\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9639.png\" alt=\"\" class=\"wp-image-9639\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9639.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9639-300x165.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9639-768x422.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"ah-callout wp-block-paragraph\">Doing this every week can increase the number of keywords and product targets you advertise on by 400+ per month, depending on the number of ASINs you have. Our average user saw a 10% revenue increase on ASINs they set up harvesting for within 4 months.<\/p><p class=\"wp-block-paragraph\">To save time, you can also do this automatically through a <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/amazon-brand-analytics-guide-300x200.jpg\"  data-excerpt=\"Master Amazon sales! Discover how Amazon Brand Analytics empowers sellers to stand out, optimize products,\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-brand-analytics-a-complete-guide-2026\/\">tool<\/a> like <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/11\/hybrid-300x177.jpg\"  data-excerpt=\"Master Amazon selling with AiHello AutoPilot Hybrid. Our solution and PPC experts optimize ads, boost sales, and lower your Amazon ad costs.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-aihello-autopilot-hybrid-solution-with-a-dedicated-ppc-specialist-can-boost-your-amazon-store\/\">AiHello<\/a>. All you have to do is connect your campaigns through the tool (one source campaign and one receiving campaign) and specify how many sales are needed for a transfer and what match type the end keyword should transfer in.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"673\" title=\"how to calculate fba fees | how to use advertising reports in amazon to improve | how to advertise for amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9634.png\" alt=\"\" class=\"wp-image-9634\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9634.png 976w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9634-300x207.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9634-768x530.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/figure><h3 id=\"ideal-campaign-structure\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ideal_Campaign_Structure\"><\/span><strong>Ideal Campaign Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">There are many different ways to set up your SP campaigns, some of them good and some of them bad.<\/p><p class=\"wp-block-paragraph\">After years of testing here are AiHello, we\u2019ve come up with our own ideal campaign structure that we believe performs best.<\/p><p class=\"wp-block-paragraph\">Here\u2019s how it works:<\/p><ul class=\"wp-block-list ah-cards\"><li>1 ad group per campaign<\/li><li>1 ASIN per ad group (+ variations)<\/li><li>1-20 keywords per campaign<\/li><li>1 match type per campaign<\/li><\/ul><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" title=\"what do amazon book rankings mean | what report can help you identify opportunities to improve your keywords and ads | what is an amazon lightning deal\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9626.png\" alt=\"\" class=\"wp-image-9626\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9626.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9626-300x225.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9626-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p>There are several benefits to this structure, the first one is organization and naming. When you have your campaigns structured this way, you can name each campaign by the specific ASIN it advertises and the match type it uses. This allows you to search \u201cexact\u201d for example and see how all exact campaigns perform, or search for a specific ASIN and see how all of its ads perform.<\/p><p>The second benefit is that it allows you to allocate your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2020\/04\/download-1.jpg\"  data-excerpt=\"Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/the-power-of-experiences\/\">budget<\/a> more efficiently. If you have a campaign with a single ASIN and 5 keywords in exact match, you know that the $50 budget you set is going specifically to this ASIN, this set of keywords, and this match type. Whereas if you have 20 products in a campaign, 300 keywords, and all 3 match types, you have no idea where your budget will end up going.<\/p><p class=\"ah-callout wp-block-paragraph\">So for the sake of keeping everything segmented and distributing your spend effectively, we suggest you follow the campaign structure we outlined above.<\/p><h3 id=\"setting-this-up-automatically\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_This_Up_Automatically\"><\/span><strong>Setting This Up Automatically<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">If all of this seems like too much effort to set up, don\u2019t despair. This entire process is entirely automatable through AiHello.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1183\" height=\"665\" title=\"is amazon moving to canada | how to access amazon dsp without minimum spend | what is amazon marketplace uk\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9640.png\" alt=\"\" class=\"wp-image-9640\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9640.png 1183w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9640-300x169.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9640-1024x576.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9640-768x432.png 768w\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" \/><\/figure><p class=\"wp-block-paragraph\">Using the tool in the picture above, you can create new ads in all 4 targeting types and all 3 match types just by checking each one off and clicking \u2018Create\u2019.<\/p><p class=\"wp-block-paragraph\">The campaigns will then be created automatically on Amazon with the ideal structure, and appear with all the keyword, ASIN, and category targets with their match types already in place.<\/p><p class=\"wp-block-paragraph\">From there, harvesting is set up automatically to guarantee a new, constant stream of keywords being added to your campaigns.<\/p><h3 id=\"bidding-effectively\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bidding_Effectively\"><\/span><strong>Bidding Effectively<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"wp-block-paragraph\">Once you have campaigns set up with good targeting and good structure, the only remaining piece of the puzzle will be effective bidding.<\/p><p class=\"wp-block-paragraph\">With any type of SP campaign, you\u2019ll have to specify how much you\u2019re willing to pay for a click, which is where the traffic and cost dilemma begins.<\/p><p class=\"wp-block-paragraph\">If you bid too low, you\u2019ll have a great ACoS but your traffic and sales will be very low. If you bid too high, you\u2019ll get a lot more traction but your ACoS will shoot up as a result.<\/p><p class=\"wp-block-paragraph\">This is how the idea of having a target ACoS came about. Instead of being in a constant struggle between high sales and low ACoS, you just decide what ACoS you\u2019re willing to accept (usually in the range of 20-40%) and then adjust your bids to reach that target.<\/p><p class=\"wp-block-paragraph\">From there, people started developing different <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/amazon-ppc-advertising-auction-how-it-works-300x200.jpg\"  data-excerpt=\"Master Amazon advertising success. Learn essential Amazon PPC bidding strategies to optimize campaigns, boost ROI, and win crucial placements.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/how-does-the-amazon-ppc-auction-work\/\">bidding strategies<\/a>, some done manually and others automatically using software and algorithms.<\/p><h4 id=\"manual-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manual_Bidding\"><\/span><strong>Manual Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">With manual bidding, you\u2019ll usually adjust your bids at least once every 3 days (or ideally, every day) based on the distance between your current ACoS and target ACoS on a keyword level.<\/p><p class=\"wp-block-paragraph\">There are multiple methods for doing this, here are the two most common ones:<\/p><p class=\"ah-formula wp-block-paragraph\"><strong>EPC Bidding: <\/strong>This is where you multiply your ACoS target with your EPC (earnings per click) to find out what your ideal bid should be. If you earn $4 per click and have a 20% ACoS target, your ideal <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-Advertising-on-Amazon-Dos-and-Donts-2-300x151.png\"  data-excerpt=\"Dominate Amazon! Discover why advertising on Amazon (AMS) is essential for sellers. Boost product visibility &amp; sales with powerful Sponsored &amp; Display ad strategies.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/advertising-on-amazon-dos-and-donts\/\">CPC<\/a> would be $0.80 for example.<\/p><p class=\"ah-step-panel wp-block-paragraph\"><strong>Rule-Based Bidding: <\/strong>This is where you set certain rules for your bids. For example, if ACoS is above X amount, decrease bids by Y amount, and so on. This <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/06\/mistake-300x215.jpg\"  data-excerpt=\"Master Amazon SEO to beat competition! Learn how the A10 search engine works and discover strategies to boost your product rankings and sales on the Marketplace.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-seo-strategy-tips-and-tricks-for-beginners\/\">strategy<\/a> is more customizable but it requires a certain level of experience to pull off.&nbsp;<\/p><p class=\"wp-block-paragraph\">We\u2019d suggest starting with EPC bidding because it\u2019s more straightforward, especially for beginners.&nbsp;<\/p><h4 id=\"automated-bidding\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automated_Bidding\"><\/span><strong>Automated Bidding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4><p class=\"wp-block-paragraph\">With <a  data-ilj-link-preview=\"true\"  data-featured-image=\"\"  data-excerpt=\"High ACoS hurting your Amazon ads? Learn why it happens &amp; how AiHello&#039;s PPC automation helps reduce wasted spend, boost conversions, &amp; optimize campaigns.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/complete-guide-to-reducing-bad-acos-using-aihello-amazon-ppc-automation\/\">automated bidding<\/a>,&nbsp; you don\u2019t have to make any manual changes or calculations. Every single bid, on every keyword is changed automatically every day.<\/p><p class=\"wp-block-paragraph\">This makes it generally more accurate and less labor intensive but offers you less control at the same time.<\/p><ol class=\"ah-steps\"><li><p>The way it works is you set your target ACoS for each campaign through the software (as seen in the image below)<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"388\" title=\"what is ams amazon marketing services | which tools can analyze large product catalogs for sales insights? | what is sponsored ads\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9624.png\" alt=\"\" class=\"wp-image-9624\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9624.png 990w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9624-300x118.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9624-768x301.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/figure><\/li><li><p>Then the software will automatically change the bid every day based on this target and then display all changes to you on a graph, like the one pictured below.<\/p><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"801\" title=\"how to find competitors adwords keywords | how to be best seller on amazon | how to sell on amazon europe\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9632.png\" alt=\"\" class=\"wp-image-9632\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9632.png 1250w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9632-300x192.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9632-1024x656.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9632-768x492.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure><\/li><\/ol><p class=\"wp-block-paragraph\">After around 2 weeks of doing this, most sellers start to see a noticeable improvement in ACoS.<\/p><div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-f9623-115\" id=\"gspb_container-id-gsbp-f9623-115\" data-aos=\"fade\" data-aos-easing=\"ease\" data-aos-duration=\"500\" data-aos-once=\"true\"><h2 id=\"examples-of-strategies-that-worked\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Strategies_That_Worked\"><\/span><strong>Examples of Strategies That Worked<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><\/div><p class=\"wp-block-paragraph\">Now that we\u2019ve covered all the basics, I\u2019ll show you examples of three working strategies + break down why they worked.<\/p><h3 id=\"1-expanding-match-types-targeting-types-and-setting-up-harvesting\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Expanding_match_types_targeting_types_and_setting_up_harvesting\"><\/span><strong>1. Expanding match types, targeting types, and setting up harvesting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" title=\"how to make money selling books | does amazon work in saudi arabia | does amazon ship to mexico\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9633.png\" alt=\"\" class=\"wp-image-9633\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9633.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9633-300x225.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9633-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-paragraph\">This account was initially using only keyword-targeting campaigns in exact match. This strategy did make them $70k in monthly revenue at a 20% ACoS, but it also caused them to leave a lot of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">money<\/a> on the table.<\/p><ol class=\"wp-block-list ah-steps\"><li>After signing up, they used AiHello to create new campaigns in Phrase and Broad match to expand their match types. After that, they set up new ASIN targeting, auto-targeting, and category-targeting campaigns using our campaign creator tool.<\/li><li>Once that was done, they set up automated harvesting to pick out the profitable search terms from auto, phrase, and broad and repurpose them as keywords in their campaigns.<\/li><\/ol><p class=\"ah-callout wp-block-paragraph\">This led to a pretty fast rise in ad spend and ad sales, taking them from $70k a month at a 23% ACoS to $181k a month at a 20% ACoS.<\/p><h3 id=\"2-using-ai-bidding-to-decrease-acos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Using_AI_bidding_to_decrease_ACoS\"><\/span><strong>2. Using AI bidding to decrease ACoS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1107\" height=\"496\" title=\"how to grow amazon sales | how are product ads different from other ads | how to ship merchant fulfilled amazon\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9625.png\" alt=\"\" class=\"wp-image-9625\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9625.png 1107w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9625-300x134.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9625-1024x459.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon_sponsored_product_ads_amazon_sponsored_ads_sponsored_products_amazon_sponsored_ads_9625-768x344.png 768w\" sizes=\"auto, (max-width: 1107px) 100vw, 1107px\" \/><\/figure><p class=\"wp-block-paragraph\">While this account has always been a high performer in terms of revenue, they were often disappointed with the profits they had at the end of the month because of their tight margins.<\/p><p class=\"wp-block-paragraph\">After a quick audit of the account, our team was able to identify that the reason behind their high ACoS was their inconsistent and inaccurate bidding strategy for their SP campaigns.&nbsp;<\/p><p class=\"wp-block-paragraph\">They were making 1 bid change per keyword per week and it was mostly based on gut feeling rather than real data.<\/p><p class=\"ah-callout wp-block-paragraph\">So we started using automated AI bidding for them and within 4 months they reached a 14% ACoS, all the way down from 24% earlier in the year.<\/p><h3 id=\"3-low-acos-auto-campaign-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Low_ACoS_Auto_campaign_strategy\"><\/span><strong>3. Low ACoS Auto campaign strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3><figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"576\" title=\"how to hire an account manager | how to boost amazon sales | what is a product detail page\" src=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks.png\" alt=\"\" class=\"wp-image-9643\" srcset=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks.png 1600w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-300x108.png 300w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1024x369.png 1024w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-768x276.png 768w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1536x553.png 1536w, https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2023\/12\/amazon-sponsored-product-ads-playbook-examples-and-benchmarks-1250x450.png 1250w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><p class=\"wp-block-paragraph\">With this account, the owner was looking for ways to <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/Pasted-into-ACOS-Amazon-Achieve-your-target-ACOS-to-increase-profit-1-300x89.png\"  data-excerpt=\"Amazon sellers, stop losing money on ads &amp; boost sales! Master conversion rates with optimized listings, smart pricing, and crucial reviews.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/increasing-sales-by-autopilot\/\">increase sales<\/a> at a low ACoS to bring in more <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2022\/02\/boost-sales-300x200.jpg\"  data-excerpt=\"Unlock Amazon&#039;s Brand Referral Bonus! Discover how driving external traffic, especially from Google Ads, boosts your sales, increases organic reach, and earns rewards.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/boost-amazon-sales-using-google-ads\/\">profit<\/a> at the end of the month.<\/p><p class=\"wp-block-paragraph\">So we set up what\u2019s called a \u2018catch-all campaign\u2019 which is essentially an auto-targeting SP campaign that includes all of the products in an account and uses very low bids.<\/p><p class=\"ah-callout wp-block-paragraph\">This will show your products on a very wide range of search terms and cost you only a few cents per click, which usually leads to good sales at a sub-15 % ACoS.<\/p><h2 id=\"wrapping-up\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"wp-block-paragraph\">It\u2019s impossible to succeed on Amazon without using sponsored products effectively, which is why getting your targeting, bids, and campaign structure right is essential.<\/p><p class=\"wp-block-paragraph\">This article has covered pretty much <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/www.aihello.com\/resources\/wp-content\/uploads\/2021\/05\/amazon_marketing_strategy_amazon_digital_marketing_amazon_online_marketing_amazon_marketing_services_4622-300x200.png\"  data-excerpt=\"Master Amazon Marketing Service (AMS)! Learn how this powerful PPC platform helps Amazon sellers boost product visibility, attract targeted shoppers, and drive sales.\" href=\"https:\/\/www.aihello.com\/resources\/blog\/amazon-marketing-service-ams-everything-you-need-to-know\/\">everything you need to know<\/a> about SP, so now that you\u2019ve read it you\u2019re ready to go make some low-ACoS sales.<\/p><p class=\"wp-block-paragraph\">Good luck!<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Unlock the power of Sponsored Product Ads! Go beyond simple setup to master targeting, placements, and advanced strategies for massive Amazon sales &#038; organic growth.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":".gspb_container-id-gsbp-f9623-115,.gspb_container-id-gsbp-f9623-3,.gspb_container-id-gsbp-f9623-45,.gspb_container-id-gsbp-f9623-51{flex-direction:column;box-sizing:border-box}#gspb_container-id-gsbp-f9623-115.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f9623-3.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f9623-45.gspb_container>p:last-of-type,#gspb_container-id-gsbp-f9623-51.gspb_container>p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-f9623-115.gspb_container.aos-animate,#gspb_container-id-gsbp-f9623-115.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f9623-3.gspb_container.aos-animate,#gspb_container-id-gsbp-f9623-3.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f9623-45.gspb_container.aos-animate,#gspb_container-id-gsbp-f9623-45.gspb_container[data-gs-aos],#gspb_container-id-gsbp-f9623-51.gspb_container.aos-animate,#gspb_container-id-gsbp-f9623-51.gspb_container[data-gs-aos]{opacity:1;transform:translateZ(0)}#gspb_container-id-gsbp-f9623-115.gspb_container,#gspb_container-id-gsbp-f9623-3.gspb_container,#gspb_container-id-gsbp-f9623-45.gspb_container,#gspb_container-id-gsbp-f9623-51.gspb_container{position:relative;transition-duration:.5s;transition-timing-function:var(--gs-root-animation-easing, cubic-bezier(0.42, 0, 0.58, 1));opacity:var(--gs-root-animation-opacity, 0);transition-property:opacity,transform,filter;box-sizing:border-box}","footnotes":""},"categories":[1,89,620,906,683],"tags":[171,167,51,220,1231],"republish_tag":[],"class_list":["post-9623","post","type-post","status-publish","format-standard","hentry","category-advertising","category-amazon","category-amazon-ppc-advertising","category-amazon-seller-tips","category-brand","tag-amazon-advertising","tag-amazon-ppc","tag-amazon-seller-tools","tag-amazon-selling","tag-amazon-sponsored-product"],"_links":{"self":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/comments?post=9623"}],"version-history":[{"count":2,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9623\/revisions"}],"predecessor-version":[{"id":14272,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/posts\/9623\/revisions\/14272"}],"wp:attachment":[{"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/media?parent=9623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/categories?post=9623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/tags?post=9623"},{"taxonomy":"republish_tag","embeddable":true,"href":"https:\/\/www.aihello.com\/resources\/wp-json\/wp\/v2\/republish_tag?post=9623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}