{"id":9959,"date":"2024-03-01T23:14:42","date_gmt":"2024-03-01T23:14:42","guid":{"rendered":"https:\/\/www.aihello.com\/resources\/?p=9959"},"modified":"2025-09-06T19:08:40","modified_gmt":"2025-09-06T19:08:40","slug":"amazon-keyword-research-top-10-tools-strategies","status":"publish","type":"post","link":"https:\/\/www.aihello.com\/resources\/blog\/amazon-keyword-research-top-10-tools-strategies\/","title":{"rendered":"Amazon Keyword Research: Top 10 Tools & Strategies"},"content":{"rendered":"

With millions of products competing for attention on Amazon<\/a>, mastering keyword research<\/a> and having the right tools are your tickets to standing out in the crowded marketplace and attracting the right buyers. <\/p>

In this article, we’ll explore some of the best Amazon keyword research tools and their features so you can choose the one that\u2019s right for your business. We\u2019ll also share our best practices for finding keywords<\/a> to increase your sales at a reasonable ACoS<\/a>.<\/p>

Top 10 Amazon Keyword Tools + How to Use Them<\/strong><\/h2>

1. Helium10 – Cerebro<\/strong><\/h3>

Cerebro by Helium 10<\/a> is a tool<\/a> that lets you analyze competing products to discover which keywords they are ranking for.<\/p>

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Here\u2019s how it works:<\/p>

Step 1: Choose your marketplace<\/strong><\/p>

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Step 2: Insert your top competitors\u2019 ASINs<\/strong><\/p>

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Add at least 6-10 for the best results.<\/p>

Step 3: Run a keyword search<\/a>\u00a0<\/strong><\/p>

This will show you all the keywords your 6 -10 competitors are ranking for.\u00a0<\/p>

Step 4: Filter<\/strong><\/p>

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You only need to focus on the three filters:<\/p>

1. Competitors Rank<\/a> Average<\/strong>: This shows the average ranking position for each keyword<\/a>. Since higher-ranked keywords are more relevant, we\u2019ll set this filter to show organic results from a minimum of 1 and a maximum of 30. <\/p>

2. Ranking Competitors:<\/strong> We also want to avoid keywords with only one or two competitors ranking, ideally you want at least 60% of your competitors to be ranking. For instance, if you have 7 competitors, set your filter to a minimum of 4.<\/p>

3. Search Volume<\/strong>: We want to focus our efforts on keywords with good traffic. <\/strong>So, set a minimum threshold of 200 searches per month.<\/p>

2. Sonar<\/strong><\/h3>

Aside from being free, what sets Sonar<\/a> apart is its exclusive focus on keywords associated with ASINs ranking on the first page of Amazon search results. <\/p>

This targeted approach ensures you receive only the most relevant and high-performing keywords.<\/p>

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Here\u2019s how to<\/a> use it:<\/p>

Step 1: Add a seed keyword<\/strong><\/p>

To get keyword recommendations from Sonar, you need to add a seed keyword. You can either use the most relevant keyword for your product or your current best-performing keyword.<\/p>

Step 2: Download your keywords<\/strong><\/p>

At the end of your search, Sonar provides a list of relevant keywords categorized by volume and ASIN<\/a> targets you can use for your campaigns.<\/p>

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3. Tool4seller Extension<\/strong><\/h3>

The Tool4seller extension<\/a> helps you discover what keywords your competitors are using and what converts best. It gives you data on search volume, competition, and PPC<\/a> bid suggestions for chosen keywords.<\/p>

Here\u2019s how to use it for free:<\/p>

Step 1: Download the extension<\/strong><\/p>

You can download it from either Google Chrome <\/a>or Microsoft Edge<\/a>. <\/p>

Step 2: Select the product <\/strong><\/p>

On Amazon, go to one of your competitors\u2019 pages, enable the extension, and click keyword research.\u00a0\u00a0<\/p>

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Step 3: Choose your match types or ad types<\/strong><\/p>

Tools4seller displays the various match types or ad types from which the keywords are sourced. To exclude any particular type, click on it, and it will be removed. <\/p>

For example, if you want to remove keywords from sponsored brands<\/a>, simply select the “SB” icon.<\/p>

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Step 4: Filter<\/strong><\/p>

In each column, focus on the following:<\/p>