After you’ve started running your sponsored advertisements campaign, you’ll want to optimize your Amazon PPC strategy. It’s when you find your ACoS (Average Cost of Sale) is too high and you’re not hitting your goals. When this happens, you should take a step back and review your active Amazon PPC advertising. Take advantage of this opportunity to fine-tune your Amazon sponsored advertising in order to construct the most effective Amazon PPC strategy and increase your product sales.
We’ve compiled a list of some of the most typical but costly sponsored ad blunders, as well as how to fix them using the correct Amazon PPC optimization strategy to help you out.
- Those on Amazon are treated similarly to ads on Facebook.
Facebook ads seem like obnoxious pop-up adverts that appear randomly on the screen. This isn’t the case when it comes to Amazon PPC ads.
Only advertising that are relevant to the customer are shown in Amazon sponsored ads i.e., the ads in Amazon are personalized for the customers according to what they buy. The keyword a buyer types into Amazon’s search box is one of the factors that influences this behaviour.
How to optimize it:
The cost-per-click (CPC) inventory model used by Amazon is auction-based. In some cases, the highest-bidding vendor appears first in the search results, followed by the second, and so on.
Take into account a variety of criteria, such as the price of your bid and the relevance of the product your selling. Also, try changing your keywords like this:
- Use keywords that are relevant. Avoid keywords linked with electronics if you’re selling pillowcases.
- Keywords that are related should be added. Exact match keywords are not frequently used by shoppers. Other keyword match types, such as phrase match and broad match, can also be used.
2. Underdeveloped amazon PPC campaign structure.
If you don’t properly arrange your PPC advertising, all your efforts will be in vain. Scaling up your campaign over time will become impossible due to misarrangements.
Yes, you can either clean and repeat your current ad or delete it to make a new one. It is completely you choice. However, it is possible that it will have an impact on the performance of your product listings and sales. Furthermore, you can risk squandering the campaign’s funding.
How to improvise it:
Adding multiple similar product to a single ad group is not a good idea. Use the following basic structure as a starting point:
However, It is important to note that a single strategy might not be suit all amazon sellers. Not every Amazon seller sells the same type of product. We will look at different approaches that different types of sellers can implement in detail.
1. A single product seller
2. A single product seller with modifications
3. Multiple product seller
4. Company Campaign Structure
5. Wholesale Campaign Structure
3. Naming convention that isn’t consistent.
This mistake might not be one of the online advertising and marketing techniques of Amazon out there. But if it is not completed properly the first time, it is able to have an effect on your Amazon PPC optimization in the future. How?
Imagine labelling an Amazon PPC marketing campaign “Test 123” because you’re simply A/B checking out that time. After going for walks some of assessments over the week, you subsequently performed proper outcomes after which by accident released it. Eventually, you forgot to rename it due to the fact you’re approximately to run a 2nd ad. The horror of monitoring marketing campaign names like “Test ABC,” “XYZ ad,” or maybe a generic “Amazon Campaign no.1” is immeasurable.
How to improvise it:
Before developing a campaign, plan a naming convention that is logical and easy to understand for the buyers. For example take “Campaign Name: Wireless Headphones”. Make sure you put the product you want to promote on the label so you don’t have any trouble tracking it.
4. Not including the misspelled keywords.
The wrong spelling is wrong, right? In contrast, Amazon’s A9 algorithm takes into account and evaluates misspelled search queries.
it influences the visibility of your PPC campaigns, although Amazon does not take this info into account. When a customer types in “headphones” they will not show ads with only “headphones” as a keyword. Misspelled words in your keyword checklist will also be shown.
How to improvise it:
Add some negative keywords and similar variations such as “shoes” and “shoe”. This is because Amazon ignores words like “the”, “when”, “of” and “if”. So it will not only give you the desired search results but also filters out the products which do not have the searched keyword in them. This will make it easier for the buyers to find their buying product.
5. Averting automatic campaigns.
AiHello AutoPilot is a First Class Full Automated platform. Just switch on AutoPilot for a target ACoS and our AI engine will automatically optimize bids daily, mine keywords, transfer keywords between auto and manual campaigns, and boost bids depending on peak hours and off-peak hours. There is zero configuration and no rule-sets required as our AI learns from your sales and optimizes daily.
It also saves you the effort to remove keywords that aren’t meeting the targets and add new optimized keywords.
It simplifies your PPC campaign and reduces unnecessary fuss which makes it easy for you to analyze and inspect your PPC Campaign.
6. Monitoring a ACoS only.
With Amazon PPC optimization, one of the metrics that you should keep checking is ACoS, or advertising cost of sales. ACoS is calculated as the total amount you spent divided by the total sales in a single campaign.
As lower your ACoS gets, the better it gets. However, it is not just the barometer of an efficient PPC campaign.
How to correct this way of thinking:
In addition to ACoS, measure other metrics such as conversion rate (CR) and click rate (CTR). If you get a high score on both indicators, you have a better chance of winning an offer. The CR measures your sales and the CTR determines the relevance of a product for the customer: By default, a good CR is at least 3%, the CTR between 2% and 3% and the ACoS between 25% and 40%.
7. Mixture of brand and non-brand keywords.
As a review, brand keywords are search phrases along with your brand name matched with associate adjective or the other word. You’ll use this sort of keyword if your customers have high-intent to go looking for your products. Thus, it’s not wise to use each brand and non-brand keywords inside one PPC campaign.
How to improvise it:
Place every keyword higher in separate campaigns to maximise targeting outreach. In keeping with the computer programme Journal, this strategy provides you transparency to watch your ads well and optimize them with ease. It additionally prevents your competitors from mistreating your brand keywords to sabotage your Amazon PPC campaigns.
8. Exhaustion of the stock.
If you’re so centered at the technical elements of your Amazon PPC optimization which you forgot approximately your inventory. Why ought to you fear approximately a product strolling out of stock? One of the standards Amazon tests is the reputation of your inventory. It is one of the gadgets on Amazon’s Retail Readiness Checklist.
How to improvise it:
There is Amazon’s checklist to check for improvising. For your heads up of what it is, here’s the list:
- ASIN is selling product of amazon
- The detail page is also optimized:
- Product with correct title
- Product with correct image
- More than 15 customer reviews is needed
- Greater than 3.5 stars rating
- ASIN is also a replenishable product
- ASIN selection completes 30-45 days before campaign launch
- Used seller name/logo is seen
- Clear and strong call-to-action (CTA) is available
- Clear, consistent, accurate pricing/saving messages is provided
- Amazon program benefits are clear for both sellers and customers
- Received consent to use Amazon name/logo is used (if applicable)
What could possibly happen if you forget or intentionally didn’t restock? Amazon will stop showing your ad, affecting your conversions, organic search ranking, and overall performance of your listing. This can be very dangerous for the selling of your products.
9. Set-it and forget-it approach habit development.
How often have you optimized your Amazon PPC campaign? Did you just forget about it after the start and let your advertising campaign take effect? Unfortunately, there is no such thing as a “magic pill” in managing Amazon PPC campaigns. Hard work, dedication, and an analytical mind to create the best Amazon PPC strategy is the only way for the success of your Amazon campaign.
How to fix this mindset:
Whether you are busy or just forgetful, make a habit of regularly monitoring and optimizing your Amazon PPC campaigns. Establish a fixed schedule at least once a week. To do this, keep your campaign goal in mind as you review your ad and check metrics like CR, CTR, ACoS, and more. See if you need to adjust your bid or optimize your keywords. Try to use the right Amazon PPC strategy to stay on top of search results. This is very much useful.
10. Depending too much on PPC Tools.
There are numerous tools that can help you extract keywords for your ads but relying only on them thinking that AI will do is not a good idea. Many sellers might think that by using these tools they will no longer have to worry about defining keywords for their campaigns and prevent wasting time and money on hiring professionals to do it for them. This will eventually lead to the decrease in the brand popularity.
How to improvise it:
The truth is that the best tools work well for managing bids, they give you a granular understanding about performance and best keywords but they are not magic. It takes years of experience to use them to the fullest and interpret their data properly. Therefore, with PPC, the professionals play a huge role as nowadays, the competition is very high and you are competing with professionals and the agencies that has years of experience.
Don’t be discouraged if you make a mistake with your sponsored adverts. You can always apply the Amazon PPC optimization tips mentioned above until Amazon deems your product to be relevant for your product buyers. An optimized Amazon PPC campaign can also be your way to outsmart your competitors, increase brand awareness, and improve your sales.