Amazon PPC advertising (Pay-Per-Click) has become a powerful marketing channel for Amazon. Amazon’s PPC ad allows sellers and merchants to “buy” product visibility at the top of Amazon’s search results…
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Amazon PPC Ads. Pros and Cons of Marketing on Amazon
Amazon PPC: Amazon PPC or Pay-Per-Click is a type of sponsored advertising on amazon which helps the sellers make their ads visible to the target customers by bidding on keywords.…
Refund at First Scan (RFS) for Seller-Fulfilled Prime
What is Amazon’s first-scan refund policy? Amazon has extended its “first-scan” refund policy to more sellers to provide a more consistent experience, regardless of which buyer purchased the item they…
Seller Fulfilled Return Update : Effective August 16, 2021
Amazon has always prioritized customer service over everything. Currently, Amazon’s customer service guidelines are responsible for the latest updates, which puts some third-party sellers in trouble. Third-party sellers operating independently of…
Amazon FBA Storage and Restock Limits
Increased demand during the pandemic and supply chain disruptions forced Amazon to impose restrictions on shipments in the spring of 2020. In the same year, the retail giant introduced limits…
Amazon SEO : Optimizing Ad Quality Score
More often than not, we think of Google rankings whenever we hear ‘SEO’. However, Search Engine Optimization (SEO) has a significant role to play in determining your product’s Ad Quality…
Best practices to boost your sales on Amazon
Have you ever wondered where you might have gone wrong or if there is room for improvement in your campaigns while trying to sell products on Amazon? Perhaps, you might…
Ads for Amazon: Sponsored Products vs Amazon Sponsored Brands
Amazon advertising helps you increase your brand awareness and visibility. More than 60% of the brands advertise on Amazon to boost up their brand notoriety. Amazon has consistently been a…
Amazon PPC : ARE YOU DOING IT RIGHT?
Do you also see all those ads by Amazon popping up on your screen but do not know how they work? They all come under the Amazon Pay-Per-Click Advertising Campaign.…
Complete guide to Amazon Product Listing
What is a Product Listing Page on Amazon? A page on a website that displays all the list of the products based on your search query is…
AutoPilot Update For May
Welcome to June! May had major release to AutoPilot algorithm know as “Jump Start”. It’s by default switched off for all users and you can switch it on from your…
Amazon Marketplaces : Where should you start selling?
The ultimate goal for most Amazon sellers is to make their brand international. It is most often a fantasy that seldom becomes a reality. This is because a few of…
Selling on Amazon – II : Fulfillment by Merchant (FBM)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
Selling on Amazon – I : Fulfillment by Amazon (FBA)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
Sponsored Video Ads for Amazon: All you need to know
What are Amazon Sponsored Ads? Sellers who want to increase the discoverability of their products on Amazon, pay for these top positions by bidding on relevant keywords, which will lead…
Advertising on Amazon: Different types of Amazon Ads you need to know before you start PPC advertising
Why should you consider paid advertising on Amazon? Over 200 million customers prefer purchasing with Amazon to any other store. Despite the astronomical figure, every single customer finds the exact…
Structuring Amazon Campaigns the right way
Handling Amazon’s PPC campaign structure can often be tricky. Wholesale Amazon sellers especially need to invest an ample amount of time and effort to ensure that their campaigns are appropriately…
Unbelievably Simple Amazon Advertising Strategy that actually works!
Why do you need Amazon Sponsored Ads? Being visible to the customer that wants to buy your product is very important if you are going to sell your products. There…
10 reasons your amazon seller central business needs ppc automation software
Why do you need Amazon Pay-Per-Click (PPC)? Being visible to the customer that wants to buy your product is very important if you are going to sell your products. There…
Create Auto campaigns on Amazon with group targeting
This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto…
