May 6, 2021 | Advertising, amazon
Why should you consider paid advertising on Amazon? Over 200 million customers prefer purchasing with Amazon to any other store. Despite the astronomical figure, every single customer finds the exact product they are looking for. Amazon marketing provides great...
May 2, 2021 | Advertising
Launching a product on Amazon is a very exciting and challenging feat. It is also a great milestone for every growing business. If it takes off, your Amazon launch can be a great sales-driving force for your business. But this is not all just a matter of listing your...
May 2, 2021 | Advertising
What Is Amazon PPC? Amazon PPC (also known as sponsored products) is an advertising model in which the advertiser pays a fee to Amazon when a shopper clicks on their ad ( this is the pay-per-click part). There are 3 Amazon ad types: 1)Sponsored Products, 2) Sponsored...
May 1, 2021 | Advertising, amazon
Handling Amazon’s PPC campaign structure can often be tricky. Wholesale Amazon sellers especially need to invest an ample amount of time and effort to ensure that their campaigns are appropriately structured. Why should you worry about the structure of your PPC...
Apr 29, 2021 | Product Updates
April featured major upgrades to our AutoPilot. The algorithm is now Efficiently Updateable algorithm that mass updates the bids of keywords, targets and placements in one go rather than updating them individually. We also worked one making our platform easier to use,...
Apr 29, 2021 | Advertising, amazon
Why do you need Amazon Sponsored Ads? Being visible to the customer that wants to buy your product is very important if you are going to sell your products. There might be many customers who are willing to buy what you’re selling but miss out because of the lack of...
Apr 27, 2021 | Advertising
Becoming an Amazon seller involves persistent efforts and strategies. It is necessary to keep a check on important metrics regarding sales and improvise strategies accordingly to thrive in this business. This blog is all about Amazon Conversion Rate (CVR), an...
Apr 19, 2021 | Advertising, amazon
Why do you need Amazon Pay-Per-Click (PPC)? Being visible to the customer that wants to buy your product is very important if you are going to sell your products. There might be many customers out there who are willing to buy what you’re selling but miss out because...
Apr 9, 2021 | Machine learning
Upgrading AiHello AutoPilot Machine Learning Infrastructure As a part of iterative process to improve the bid forecast process and help improve sales while also reducing ad costs, we will be experimenting with new algorithms that not only can be more accurate but it...
Apr 5, 2021 | Advertising
Every single step involved in the process of becoming an amazon seller has to be given utmost importance. Right from attracting a customer from viewing your product to persuading them to purchase it, every step has to be taken with a clear plan and execution. In this...
Mar 31, 2021 | Advertising
We had plenty of updates for March and almost all of them were suggestions by our customers. We strive to make you business a success and since we charge majorly for success we work tirelessly to ensure your success as that means we grow as well. Here are some quick...
Mar 22, 2021 | Advertising
Amazon PPC Automation Software: AiHello AutoPilot Roadmap. We are releasing our internal roadmap for building and releasing our roadmap in order to better help your ecommerce business scale up. March 2021 Sponsored Display: Campaigns, Reports and AutoPilot support...
Mar 18, 2021 | E-commerce Trends
As a part of ongoing initiative at AiHello to make PPC Ads optimization more efficient, we are working to upgrade all our algorithms from our current ARIMA model to a CNN or a LSTM model. We will be running a series of tests and comparing the results between simple...
Mar 15, 2021 | Product Updates
We are releasing couple of updates to our AutoPilot sysem. 1) Fine tuning AutoPilot for special keywords. Now you can override AutoPilot for special keywords to help you achieve your goal faster. We have written an exhaustive blog over here:...
Mar 12, 2021 | Advertising, amazon, HowTo, Troubleshooting
This is an important and critical step while setting up your auto-campaigns on Amazon Advertising console/ Amazon seller central. While creating sponsored products auto-campaigns ensure that you set your auto campaigns to target groups by selecting “Set bids by...
Mar 3, 2021 | Advertising
We are working continuously to bring you the best Amazon Seller Tool for automating your PPC. AutoPilot has been updated for finer product targeting automation. With this new release AutoPilot can precisely predict the bids required for each target and works whether...
Mar 1, 2021 | Advertising, amazon, HowTo, Product marketing
Scaling up your business strategically with Amazon Advertising should effectively be processed in the right manner. If you are losing sales and search ranking to your competitors, it means you are running out of inventory on Amazon. So, running out of inventory can...
Feb 28, 2021 | Advertising, amazon, HowTo
Being aware of the opportunities that that converts our potential customers into buyers is one of the most important aspects of advertising. Amazon sellers can target through Sponsored Product Ads which helps in growing seller’s brand awareness. During different...
Feb 27, 2021 | Advertising, amazon, HowTo
The competition is heating up with the increased amount of Amazon users every month. Every hour Amazon advertising keeps growing due to the expansion of the sellers across the world leveraging it. A massive budget does not matter if you are having an advanced strategy...
Feb 26, 2021 | amazon, HowTo, Product marketing
Today Amazon is the largest e-commerce website with an endless line of products in their stock. There is almost nothing that you wouldn’t be able to shop from amazon. While some of those products are sold in large numbers, some make just a normalised quantity of...
