TL;DR: Focus on Marginal CPC vs CVR; Cut Losers, Push Winners; Use Placement Multipliers To lower ACOS fast, concentrate on the relationship between your marginal Cost-Per-Click (CPC) and Conversion Rate…
TL;DR: Focus on Marginal CPC vs CVR; Cut Losers, Push Winners; Use Placement Multipliers To lower ACOS fast, concentrate on the relationship between your marginal Cost-Per-Click (CPC) and Conversion Rate…