Learn to add new products or listings to Amazon Seller Central. Discover how to create detailed product pages and write compelling descriptions to boost sales.
Creating a Listing for Your Product
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Amazon already has product pages for tons of products, but if your product is not present in their catalogues, you can create a product page of your own. All you need to do is upload some good images of your product, write a good description for it, and a name. Hit save and your product page becomes visible in the Amazon catalogue. However, this requires you to have a Pro Merchant account first. You don’t need the Pro Merchant account to add your own listing for an existing product page. Assuming you don’t have a Pro Merchant subscription, here are the steps to do it.
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| Adding a product in seller central |
1) Sign in to your Amazon Seller Central account.
2) Click on the Settings tab and then click on “Seller Account Information”.
3) Click on Pro Merchant account.
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| Make sure you fill up all categories correctly |
4) Now click on the Inventory tab and select “Manage Your Inventory”. Click on the “Create a Product Detail Page” button, which is only visible to subscribers of a Pro Merchant account.
5) You will be prompted to pick a category for your product first. Browse the available categories and select one, which you think is appropriate for your product. You can also search for a category by typing in the search box. If there are subcategories, choose the appropriate one.
6) Type in your product’s name and enter a UPC, ESBN or any other identification code for it if you know it. This will identify your product. Fill in all the fields that have an asterisk next to them. Those are mandatory and you can’t proceed further without providing that information.
7) Now write a good description for your product and upload some high-quality photos of your product.
8) Once you’ve done that, you will be asked to enter the condition of your product, set a price for it, and enter shipping details. It’s the same even if you’re creating a listing for an existing product. Most products are already available on Amazon and have a dedicated product page, so remember that and try to look for the product page first. Check under “Find it on Amazon” and if you find a page, simply click on “Sell Yours” to create your own listing for it.
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| A large catalog is already at your disposal |
The Next Step: Write a Captivating Sales Description
To make a sale, you first have to sell the idea of your product. That’s right; the first thing that needs to happen is the customer getting interested in the idea of the product. There needs to be a desire in the mind of the buyer. Once it’s there, you need to convince them that your product is the best there is. That’s how a sale happens. With Amazon, the best way you can do this is by writing a great product description. This is a tried and tested way to convince potential buyers that your product is what they need. It’s very difficult for a potential customer to ignore your product if you have a product description that appeals to their psychology. So, it’s important for you to write a powerful product bio that gives your customers the right mental push and make them buy the product. Let’s take a look at some things which make the product description compelling.
Tip: Address the customer
We’ve already discussed that you need to pick a product that targets a niche. The thing about niche audiences is that they are easier to appeal to. You have some idea about what they like and what they don’t. Knowing your primary customers is the most important thing for you. If you want to sell toys for infants or very young kids, you will target women between the ages of 25-40. They’re going to be your primary customers typically, so you have to write a product bio keeping them in mind. You need to directly address them in your product description. To make it appealing to your demographic, you can do a few things. Try and make the description conversational, for a start. This makes your reader feel like they’re talking to you and that you’re answering their questions instead of reading a monologue. Also, you should use the word “you” often in your description to address the buyer. Mention the benefits, not the features This is an elementary rule of selling anything. Don’t concentrate on the features of your product, concentrate on the benefits. The buyer is not interested in knowing what the product can do; she only wants to know how the product will benefit her. This is basic knowledge, and while it’s important to do this, you need to be careful about how you do it, too. Start with writing down everything you know about the product. Try and be interesting; be creative and witty. It’s okay to write anything good about your product, even things like the colour, the material, special features, or ergonomic comfort. Once you’ve done this, pick the best ones and rewrite them, this time focusing on the user and how it will benefit her.
