Amazon is the future of shopping, and If you’re new to selling on Amazon, you may be feeling overwhelmed by the amount of information you need to understand. You wouldn’t be the first, so don’t be alarmed. Millions of Amazon sellers are learning how to use the marketplace, just like you.
It’s easy for your items to become lost in the hundreds of thousands of listings on the world’s largest online marketplace. This is why having someone who can provide you with thorough Amazon consulting services to guarantee customers can discover you is critical.
That’s where the AiHello AutoPilot Hybrid comes in. Our comprehensive set of services enables you to better understand the platform’s features, as well as effectively launch new products, sell them, and make the most of your analytics. Selling on Amazon may be beneficial to your business, but the intense competition and complexity of its procedures needs working with Amazon PPC professionals who understand what it takes to succeed. That is just what we provide you.
What is AiHello AutoPilot ? A brief
Autopilot is a new auto-bidding feature that automatically adjusts your bids, bid boost, placement and budget for your Amazon ads in order to increase sales and lower ad costs.
You can set the different parameters of the AutoPilot and the parameters can include the target advertising costs, time of day, week day, minimum spending threshold, past sales, impressions, cost per click etc.
The default values when you create a new auto pilot for campaigns suffices for most people.
The most important parameter for auto pilot is the target Advertising Costs (ACOS) which is the amount of money you are willing to spend as a proportion of the sales.
The default value of this is 30% and you can increase it or reduce it depending on the products in the campaign.
AutoPilot runs on these targets: Campaigns, AdGroups, Placements in AdGroups and keywords for manual campaigns and the phrase “target” can refer to any of these.
- AutoPilot monitors sales 24×7 and continuously updates bids to keep you competitive.
- No manual configuration for scheduling, boosting or bidding. AiHello AutoPilot handles everything for you.
- Autopilot ensures every dollar spent on Amazon advertising goes to what matters most:
growing your business and increasing profits - Grow your revenues and reduce work hours spent on Amazon ads management with
automated keywords discovery & continuous bid modifications - Boost bids automatically depending on forecasts. Increase bid boost during higher volume predicted days and during peak hours.
AutoPilot has two components
1) The bid : This is continuously increased/decreased depending on the target ACOS by a series of small steps using the parameters in the AutoPilot settings.
2) Bid boost : Bid Boost allows Amazon to bid higher than specified bid if a customer is likely to convert. The value of bid boost is dynamically calculated by the AI and increased during peak hours while decreased during off-peak hour
How can AiHello AutoPilot Hybrid and a Dedicated PPC specialist help you ?
You’ve come to the correct spot if you want to collaborate with an Amazon PPC Specialist. You might still be afraid to try one, but you’ll quickly discover how they can assist you grow your Amazon business. Here are a few places a PPC Specialist can help you with:
Assist you in optimizing your Amazon product listing
When it comes to selling on Amazon, the core of your business is your product listings. You can’t expect your Amazon business to succeed without them. So, before you launch your items, focus on developing high-quality, well-optimized listings. Optimizing your listings improves their searchability and ranking, which leads to more sales. This is also called as SEO (Search Engine Optimization).
If you’re unfamiliar with SEO and what it includes, know that it has the power to make or break your Amazon success. Search Engine Optimization (SEO) influences how easy or difficult it is for buyers to locate your goods on the market.
Consider the case where you’re selling woodworking products on Amazon. You want your items to appear as high as possible in the displayed search results when a consumer searches phrases like “woodworking” or “woodworking tools.” While Amazon uses the Amazon A10 algorithm to determine which goods are displayed for each search, good SEO may assist guarantee that this algorithm favours your products.
There’s a lot that goes into optimizing your product pages for SEO—finding the most relevant keywords for your audience and product, distributing those keywords across your product content at the most critical spots on your listing, properly structuring your product page, and so on. Thankfully, an Amazon PPC specialist can assist you in optimizing your product listings successfully and on a regular basis. These professionals understand what it takes to guarantee that a product page is found by customers on Amazon, which is by far one of the most important factors in achieving success.
Finally, SEO is possibly the most crucial aspect of your product pages to get right, because customers will never see all of the other hard work you’ve put into them if they can’t locate them quickly in the first place. You can guarantee that all of your product pages are optimized utilizing SEO tactics that have been tried and proved efficient by working with an AiHello AutoPilot Hybrid and a Dedicated PPC specialist that understand how important great SEO is.
In this way AiHello AutoPilot will help you increase your sales and revenues. This is done by a combination of keyword harvesting, linking campaigns and automated customer search term addition. Once you have setup a campaign on AutoPilot, you can just lean back, take a breath and let our Automation handle it.
Provide additional insight into the design and packaging of your product
A good PPC consultant will have a diverse set of skills and a thorough understanding of the e-commerce industry. They may assist you with activities linked to product development in addition to being Amazon specialists. They’ll know what works and what doesn’t since they know how the industry operates. So, when it comes to producing your items, take use of their expertise and advise!
Working with a specialist is advantageous, especially if this is your first time selling on an e-commerce site such as Amazon. If you don’t have any data or experience to work with, working with a consultant to become more familiar with the platform can put you in a better position.
Assists and advises you in the development of your marketing efforts.
Amazon is a hive of activity for internet sellers. With so many items on the site, the competition is fierce. If you want your store and items to stand out, you’ll have to put in a lot of work.
Improving your search ranks by optimizing your listings is a terrific method to get a competitive advantage. Use Amazon Pay-Per-Click if you want your items to be more easily visible to your target market (PPC). PPC is Amazon’s advertising program, which may be used by any seller with a professional selling account. Optimizing your PPC Campaigns is the key to boosting you sales and revenue.
You may pick from a variety of advertisement types to meet your objectives. Because the procedure might be intimidating, you may need some time to understand how to properly build up your campaigns. This is where AiHello AutoPilot comes in handy. It is well-versed in the ins and outs of Amazon advertising, particularly when it comes to submitting bids. Working with the AiHello AutoPilot will assist you manage the procedure because it is complicated and requires constant monitoring and modifications.
Handle customer issues
You must understand how to engage with your consumers in addition to improving your listings and establishing Amazon marketing methods.
Customer service may begin even before a transaction is completed. A potential consumer, for example, may send you a message inquiring about a product. This is a great chance to demonstrate your customer service talents and build a relationship that might lead to a sale. So take some time to respond to their questions; you never know who could become your next customer!
From customer support to packaging, shipping, and refunds, an Amazon expert can assist you. To avoid setbacks that lead to a review, you should have a strong team to assist you in approaching these issues.
Remember that when it comes to selling on the internet, client reviews are crucial. It’s critical to have a strong grasp on them since they may make or break your business. The last thing you want to see on your product listings are a slew of nasty reviews and poor ratings.
Assist you in resolving any issues with your Amazon seller account.
Selling on Amazon can be both thrilling and nerve-wracking. But, like with everything, it will take some time for you to feel comfortable navigating around it. It’s natural to feel a little overwhelmed till then with all the things you need to understand, what to avoid, best practises, and so on. If you’ve already begun selling on Amazon on your own, you may have run into some account health difficulties.
It’s unrealistic to expect everything to go well, especially in e-commerce. You’ll hit some stumbling blocks along the road, but don’t panic; you’re not alone. Even if they believe they’ve done everything perfectly, every seller has had issues along the way.
Working with AiHello AutoPilot is one approach to help ease many of these issues. It significantly decreases your chances to ever fall into issues with your seller account and it’s performance in the fist place. And for additional support our Amazon Specialists will be able to walk you through many of the frequent challenges that sellers face, such as suspensions, reinstatements, reimbursements, and more, thanks to their knowledge and expertise.
Conclusion
There’s no need to struggle with the learning curve when our skilled staff manages the behind-the-scenes components of your Amazon presence for you. Because of our full-service approach, you can focus on what you do best while we take care of the rest. Your items will show in customers’ searches with higher consistency and prominence as a result of the tactics and plans we build for you.
The optimized pages we produce will make your products as appealing as possible, resulting in fewer abandoned carts and more conversions. We’ll provide you with all of the data and insight you need to make the most of each click along the road.
