Standard Operating Procedure for your Amazon Business!
This document outlines the Standard Operating Procedure for Hybrid Automation PPC Specialist. The work method involves working on each sku one by one, optimzing, creating campaigns and then moving on to the next SKU
| Pre-requisite | Ensure client has connected Amazon Marketplace on aihello | This is not amazon ads, this is MWS connection |
| SNO | Task | Remark |
| 1 | Find Top SKU and take one SKU from the list | |
| 2 | Do Profit Analysis for SKU | |
| 3 | Update Costs in Product Table on AiHello | WIP. Don’t do this task now |
| 4 | Calculate TACOS for business reports | |
| 5 | Enter Real profit in products table on AiHello Platform | WIP. Don’t do this task now |
| 6 | Business Reports: Check CTR | WIP. Don’t do this task now |
| 7 | Business Reports: Check CVR (Units Session %) | Should be more than 12%. If it's less than 12% work on conversions |
| 8 | Check Images |
8 images. First image should be on white background. All high quality image
|
| 9 | Check Title | |
| 10 | Check Bullet Points | |
| 11 | Check Description | |
| 12 | A+/EBC Content | |
| 13 | Setup Email Review Service for this SKU | |
| 14 | Create SP Auto Campaign | |
| 15 | Keyword Research | |
| 16 | Create SP Broad Manual Campaign | |
| 17 | Create SP Broad Phrase Campaign | |
| 18 | Create SP Broad Exact Campaign | |
| 19 | Link auto to manual campaigns | |
| 20 | CTR of SP campaign for this SKU | if CTR is low then work on high volume keywords |
| 21 | CVR of SP campaign for this SKU |
If CVR is low then we have to work on CVR. This is a very big task. Go back to task #11 and work from there
|
| 22 | Optimize Keyword performance of all SP campaigns | |
| 23 | Optimize Targets performance of all SP campaigns | |
| 24 | Find Competitor targets | |
| 25 | Create Competitor ASIN targetted Campaigns | |
| 26 | Check CTR of ASIN target campaign | Must be greater than 0.3% |
| 27 | Check CVR of ASIN target campaign | Must be greater than 12% |
| 28 | Optimize ASIN target campaign | |
| 29 | Find relevant categories | |
| 30 | Create releavent category targetted Campaigns | |
| 31 | Check CTR of category campaign | Must be greater than 0.3% |
| 32 | Check CVR of category campaign | Must be greater than 12% |
| 33 | Optimize category campaign | |
| 34 | Create Sponsored Display Images/Banners | |
| 35 | Create Sponsored Display Ads | |
| 36 | Check CTR of SD campaign | Must be greater than 0.3% |
| 37 | Check CVR of SD campaign | Must be greater than 12% |
| 38 | Create Sponsored Brand Campaigns | |
| 39 | Check CTR of SB campaign | Must be greater than 0.3% |
| 40 | Check CVR of SB campaign | Must be greater than 12% |
| 41 | Create Ad videos | |
| 42 | Create Sponsored Brand Video Campaigns | |
| 43 | Check CTR of SB Video campaign | Must be greater than 0.3% |
| 44 | Check CVR of SB Video campaign | Must be greater than 12% |
| 45 | Copy product to external brand website | |
| 46 | Optimize listing on brand website | |
| 47 | Any other task | |
| ACCOUNT | ||
| Connecting marketplace | ||
| Creating Store | ||
| Troubleshooting | ||
| Product Sourcing | ||
| Shipment | ||
| Creating shipment | ||
| Trouble shooting shipment | ||
| Brandsite | ||
| Create brand website | ||
| Setup smart fulfillment | ||
| Setting up AdHaste advertising network |
