18 BEST Amazon PPC Software and Tools in 2024

Changing bids, creating campaigns, and finding new keywords is no fun, which is why Amazon PPC tools have seen tremendous growth in popularity over the last few years. A seller armed with the right Amazon PPC software can shift their focus from Amazon ads management to other things like launching new products and growing their business.

However, this explosion in popularity means that there are now too many Amazon ad software to pick from, and as a seller, this can make finding the right one difficult. That’s why we created a list of the 18 best Amazon PPC software with all the info you’d need to pick the right one for you.

18 Best Amazon PPC Software and Tools

In this list, you’ll find the 18 best Amazon PPC tools of 2024 with all the information about pricing, features, reviews, and pros/cons you’ll need. And because we value your time, we summarized the most important points about each Amazon PPC tool in a table:

Best PPC Software by Use Case

1. AiHello: Best for medium to large sellers focused on growth
2. Perpetua: Best for completely hands-off sellers
3. Teikametrics: Best for sellers who are also on Walmart
4. Bidx: Best for European sellers who need local support reps
5. Quartile: Best for large sellers who need very frequent bid changes
6. Skai: Best for enterprise brands who operate on 6+ channels
7. Intentwise: Best for medium to large sellers who need AMC reporting
8. Ad badger: Best for medium sellers who need a lot of human support
9. M19: Best for advertisers focused on visibility metrics
10. Sellerapp: Best for low-budget rule-based automation
11. Adtomic: Best for sellers already using Helium10
12. Pacvue: Best for agencies who need rule-based automation
13. Sellozo: Best for small to medium sellers who need repricing
14. PPC Entourage: Best for sellers who need simple bulk changes
15. Stackline: Best for enterprise brands who need analytics
16. Junglescout Cobalt: Best for enterprise brands who need analytics
17. Zon tools: Best for new and small sellers with low ad spend
18. Atom11: Best for medium to large sellers & full-service agencies looking to connect retail with ads

1. AiHello

The first tool on our list of best Amazon advertising softwares is, AiHello, a complete A-Z advertising solution.

AiHello is one of the most advanced Amazon ads software tools when it comes to bid adjustments, campaign creation, and keyword research. What makes AiHello special is its ability to not only automate your old campaigns and get them to their target ACoS but also to create 100s of campaigns for you in minutes.

AiHello is also less expensive than most PPC software tools and offers human support and managed services for sellers who need extra work done.

Features

Efficient Campaign Creator – Create hundreds of campaigns using all match types and targeting types in minutes.

Real AI Bid Automation – The only AI bidding software that lets you track each bid change and set parameters to fine-tune the algorithm.

Customizable Day Parting – Automatically figure out your peak and off-peak hours using AI and have your bids adjusted to get the best ACoS.

Keyword Management – Automate keyword harvesting, removal, negation, and research.

Dedicated Account Manager – Get your very own PPC expert to help you scale up faster.

Pricing

Pro:  $175/month for up to $5k monthly ad spend

Hybrid: $1200/month for full account management and up to $10k monthly ad spend

Agency: $1000/month for up to 10 accounts and unlimited ad spend

Enterprise: Custom pricing for $200k+ monthly ad spend

Reviews

Overall Review Score: 4.6/5

Review Highlight:

“AiHello’s major strength, among others, is in the AutoPilot uncanny ability to micro-manage bids to the intraday level where it can boost bids on peak hours and decrease them on off-peak hours. The AutoPilot is very reliable and based on a robust algorithm, there are just a few settings that the user needs to adjust to let AiHello work the magic. It’s truly a “set and forget” piece of software.”

Bottom Line

AiHello’s unique features make it attractive to many sellers, but the people who benefit the most from AiHello are the ones looking for precise and scaleable campaign creation to expand their market share and sales. 

Another major benefit of AiHello is the Amazon PPC experts they provide, which makes it a great option for sellers who want a lot of work done for their accounts.

2. Perpetua

Second up is Perpetua. Perpetua is a popular PPC software provider that merged with Sellics, another software company, not too long ago. They’re known for their clean UX, their rules-free automation, and their impressive customer support – which is why they’re always a good option to consider.

Features

Campaign Creator – You can’t automate your old campaigns with Perpetua, so you have to use their creator to make new ones.

Hands-Off Automation – Perpetua is completely hands-off, which means minimal effort from your side but almost 0 control.

Rank Tracking – Track your organic rank on up to 25 important search terms for an additional $50/month.

Video and Image Builder– Create custom creatives for your sponsored brand and display campaigns for an additional fee of $25.

Pricing

$695/month until $10k in ad spend

$695/month + a percentage of spend until $500k in ad spend

Custom pricing for ad spends over $500k

Reviews

Overall Review Score: 4.5/5

Review Highlight:

“Intuitive UI with all the functionality required to simplify and speed up mundane tasks and larger scale campaign build-outs. Sales history and visibilty on a wide variety of metrics including TACOS/Organic sales. Simple onboarding process for new starters to learn the basics and get to grips with the platform. In general a great tool for beginners and pros alike, customer service overall good when issues arise.”

Bottom Line

The ideal Perpetua user is someone who’d prefer to be completely hands-off with their advertising. They don’t want to use their own campaigns, add their own rules/settings, or really dig deep into what’s going on, they just want to spend less time on PPC.

3. Teikametrics

Teikametrics, the company that developed the popular Flywheel 2.0 platform, has been around since 2015, helping Amazon and Walmart sellers automate their bids and campaigns using AI. They’ve become popular for the market intelligence tools that they offer among other things.

Features

Simple Campaign Creator – Using your existing search term data, Teikametrics is able to set up new campaigns for you automatically to grow your sales. 

Auto Keyword Harvesting and Negation – Automatically negate and harvest search terms based on performance.

ACoS Targets and Campaign Budgets – Set ACoS targets and campaign budgets automatically.

Day Parting – Bid higher and lower based on hourly performance.

Intelligent Bidding – Adjust bids based on product price, inventory levels, and seasonality.

Pricing

$199/month for up to $5k monthly ad spend

$499/month for up to $10k monthly ad spend

$499/month + 3% of ad spend for $10k+ monthly ad spend

Reviews

Overall Review Score: 4.5/5

Review Highlight:

“It’s been great working with Teika over the past few months. We hope to eventually get all of our advertising partners loaded into the system, but the people are really what make it. Matt is a wizard behind the scenes adjusting bids and targets based off our weekly conversations.”

Bottom Line

Teikametrics is a good choice for sellers who are interested in AI rather than rule-based automation. They also provide a free trial for users and don’t require any long-term commitments so it’s good for sellers looking to test the software first before really using it. 

4. BidX

BidX is a rule-based PPC automation company based out of Germany. They’re popular among European sellers because of their large customizable dashboard, their user-friendly features, and their comprehensive rule sets. BidX also offers managed service plans for sellers who need more support with their advertising.

Features

Suggested Keywords – Import keyword suggestions from Amazon to use in your campaigns.

Multi-Campaign Creator – Create multiple campaigns in one go using the campaign creator.

Customizable Analytics – Customize your dashboard to show the graphs and numbers you care most about.

Harvesting and Negation – Automatically negate and harvest search terms based on performance.

Rule-Based Automation – Set up “If X then Y” rules to automate most functions of your ad account. 

Pricing

$495/month + % of ad spend – Self-Service Platform

$1,995/month + % of ad spend – Managed Platform

$4,995/month + % of ad spend – Managed Service

Reviews

Overall Review Score: 4.3/5 

Review Highlight:

“BidX facilitates some steps of PPC management. Campaign structures can, for example, be created on several marketplaces at the same time, which saves a lot of work. The core feature of BidX, the bid management, also works well and apart from 1-2 bugs, which have of course been fixed, I have nothing to complain about here.”

Bottom Line

I’d mostly recommend BidX for European sellers, and sellers who want rule-based automation for their online catalog but can’t afford more expensive tools like Pacvue and Skai.

Ready to skyrocket your sales?

AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.

Learn more

5. Quartile

Quartile is a full-funnel advertising solution that not only automates Amazon ads, but also automates advertising on platforms like Facebook, Instagram, Youtube, Google, and many more. Quartile is known for holding 6 patents in machine learning, artificial intelligence, and bid optimization.

Features

AI and Rules – Use both rule-based automation and AI with Quartile.

Semi-managed Service – Direct 1 on 1 help from an account manager.

Full Funnel Advertising – Automate and run Facebook and Google ads to drive additional traffic to your listings and grow your sales.

Automatic Campaign Creation – Launch new single-keyword campaigns from every new search term in your account.

Goal-Related Settings – Premade settings like ‘product launch’ or ‘conservative’ can help you optimize ads faster.

Pricing

$895/month to $10k/month depending on ad spend

1-year contracts

Reviews

Overall Review Score: 4.3/5 

Review Highlight:

“I’ve been working with Quartile for over a year. My account manager and his team and very responsive to requests, extremely professional and always prepared with insights on how to improve results. They executed a successful ad strategy in multiple marketplaces. Working with Quartile has been instrumental for our business’ success.”

Bottom Line

Quartile has good rule-based automation, strong AI algorithms and a team of qualified Amazon experts, which makes them a good fit for almost anyone. Their main drawback is their excessively high fees and the long-term contracts they force you into, which make them difficult to work with for small businesses.

6. Skai

Similar to Quartile, Skai is another omnichannel ad automation platform. They’re able to automate Amazon, Walmart, Pinterest, Facebook, and almost 80 other ad channels from one platform using rule-based automation.

Features

Fit for Large Brands –  Skai is best suited for sellers who spend millions of dollars per year on ads and advertise on multiple platforms.

Rule-Based Automation – Skai only offers rule-based automation.

Good For Experimentation – Run experiments to test different strategies and find out which ones work best.

Cross-Channel Advertising – Automate ads on up to 80 platforms.

Pricing

$90k/year for up to $4m in ad spend

$220k/year for up to $10m in ad spend

$400k/year for up to $20m in ad spend

$600k/year for up to $35m in ad spend

Reviews

Overall Review Score: 4/5 

Review Highlight:

“I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly.”

Bottom Line

Skai is mostly used by large brands with a presence on multiple channels and a large ad budget. For 6-8 figure sellers who only need help with their PPC, I’d generally recommend a different tool.

7. Intentwise 

Next up is Intentwise, a popular rule-based PPC automation tool that works with Instacart, Walmart, and Amazon. They’re well known for their market analytics tool as well, with many sellers just using them for their dashboards and data.

Features

Competitor Analytics – Get relevant, up-to-date information about how you’re performing compared to competitors.

Recommendations Machine – Get recommendations for transferring keywords and negating wasteful search terms.

Rules and Algorithms – Use both rule-based and algorithmic automation.

Performance Analytics – Great dashboards, analytics, and data.

Pricing

Starts at $500/month

Reviews

Overall Review Score: 4.9/5  

Review Highlight:

“The recommendation engine saves significant time and the ACOS optimization rules really help in getting campaigns performing. Above all the team go beyond the call of duty, where we think we have a real challenge on performance solutions are invariably found. We have worked with Intentwise for nearly 2 years and this level of attentiveness has been solid throughout.”

Bottom Line

Intentwise’s 2 standout features are its dashboard and data analytics, which make them ideal for sellers who want to be involved in every aspect of their account and analyze every change and make decisions based on that.

8. Ad Badger

Most of you reading this will be familiar with the PPC Den podcast, but what you might not be as familiar with is what the company behind it offers. Ad Badger, the company producing the PPC den podcast, offers its very own PPC software, as well as agency-style, managed service plans for Amazon sellers.

Features

Impressive Learning Resources – Great podcast, blog, and learning center.

Decent Bid Automation – Sufficient bid automation system.

Account Manager – Get assigned an account manager for onboarding and ongoing help.

Harvesting and Negation – Custom keyword harvesting and negation rules.

Keyword Research Tool – Effective keyword source for new and old campaigns.

Pricing

Starts at $400/month

Reviews

Overall Review Score: 4.1/5  

Review Highlight:

“This is the best Amazon PPC software I have ever used. It’s a perfect mixture of Auto and Manual PPC management. Bulk bidding tool is the most suitable feature for those who have bigger data to handle. Despite having some features missing, Ad Badger gets the job done for you in a very convenient way”

Bottom Line

The main benefit of using Ad Badger is the human support you get. The software isn’t necessarily special but the account managers, coaches and consulting sessions can be useful for people trying to learn to manage their ads themselves.

9. M19

Coming all the way from France, M19 is a software company that offers an AI-based PPC tool that automatically adjusts bids, tracks organic rank and creates new campaigns for you called ‘strategies’. They’re considered to be a very hands-off tool and don’t offer any rules.

Features

Keyword and ASIN research tools – Easily find more keywords and ASIN targets using the on-platform research tools.

Organic Tools – Track organic rank and set up automatic bid adjustments to prevent PPC sales cannibalization.

Simple Campaign Creator – You can only automate campaigns made by M19’s creator.

Hourly Day Parting – Track hourly performance and adjust your bids accordingly.

Automated AI Bidding – Hands-off bidding algorithms that take full control of your campaigns.

Pricing

$400/month + 3% of ad spend for up to 4 users

Reviews

Overall Review Score: 4.5/5

Review Highlight:

“M19 has saved me a lot of time in managing the PPC. They also allowed me to establish a long-term and sustainable strategy in the development of my Amazon store.”

Bottom Line

M19 doesn’t necessarily have any standout features that make it a must-have for a certain type of seller. Most users of M19 are just European or French.

10. Sellerapp

Sellerapp is an Indian tech company that built a ‘Swiss army knife tool’ for Amazon sellers, similar to what Helium10 offers. One part of this tool is a rule-based PPC automation software that’s similar to Adtomic.

Features

Customizable Rules – Customizable rules for PPC automation.

Goal-based Settings – Launch, Liquidate, and Grow settings for PPC.

Day Parting – Automatically adjust bids according to hourly ACoS and CVR.

Bulk Actions – Make hundreds of changes in bulk to save time.

Ready to skyrocket your sales?

AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.

Learn more

Pricing

$39/month for up to 20 products

$79/month for 21 – 50 products

Reviews

Overall Review Score: 4.7/5   

Review Highlight:

“We are a new Amazon seller and needed help with beginning PPC campaigns. Their team has been SO helpful with getting our campaign set up, providing product feedback, and responding quickly to questions. We have been with them for 4 months. I’m excited to see how much farther we get in the next year.”

Bottom Line

Sellerapp is a good option for sellers who don’t need advanced AI or impressive tools and are mostly looking for low-cost software that can help them save 20% more time.

11. Adtomic

Adtomic is a safe choice for early-stage sellers who don’t need expensive tools, plus, it runs on the Helium10 platform which is a big bonus. While Adtomic doesn’t come with all the bells and whistles, it’s considerably cheaper than most tools and gets the job done for a lot of small sellers.

Features

Pre-Made Settings – Use the Launch, Grow, and Liquidate settings to quickly adjust your PPC.

Basic Bid Adjustments – Basic tools for adjusting bids.

Harvesting and Negation – Standard harvesting and negation features.

Benefit From The Helium10 Ecosystem – Benefit from other H10 tools on one platform.

Pricing

$199/month for up to 10k ad spend

$399/month for up to $20k ad spend

Reviews

Overall Review Score: 4.2/5

Review Highlight:

“I highly recommend Helium 10 to anyone looking to succeed in the e-commerce industry. The platform is user-friendly, packed with powerful features, and backed by a knowledgeable and responsive customer support team. With Helium 10, you’ll have everything you need to take your Amazon business to the next level.”

Bottom Line

I’d generally recommend Adtomic to medium-sized sellers who are current users of Helium10 and are looking for a simple and easy PPC tool to use.

12. Pacvue

This is actually the second time Helium10 makes an appearance on this list because as of early 2023, Pacvue and Helium10 are one company. The PPC tools they offer couldn’t be more different though because Pacvue is an expensive, high-performance PPC tool used by large businesses while Adtomic is meant for small and medium sellers.

Features

Informative Analytics – Strong analytics for market share, market size, share of voice, and share of shelf.

Rule-Based and Algorithmic Automation – Advanced rule-based automation and basic-level algorithmic automation.

More Than Just PPC – Manage your coupons, promotions, product page SEO, and ads all in one platform. 

Automated Suggestions – Suggestions for ad spend distribution and Buy Box improvement.

Pricing

Starts at $500/month

Up to 3% of ad spend

Reviews

Overall Review Score: 4.4/5  

Review Highlight:

“Pacvue saves time through the many automation possibilities and simultaneously reduces costs through campaign optimization. It works for the marketplaces I use for my job – Amazon, Wallmart, Target. It has a user-friendly interface and lots of tools you could use for your daily advertising.”

Bottom Line

Pacvue is the number #1 choice for sellers looking for rule-based automation. They have the most comprehensive selection of rules, the best track record, and plenty of useful learning resources teaching you how to use the platform.

13. Sellozo 

For number 13 we’ve got Sellozo. Sellozo is one of those tools that don’t get much appreciation but they’re still definitely worth considering. That’s because with their in-house PPC experts, impressive campaign creator and the level of control they give you over your ads, they’ve definitely earned a spot on this list.

Features

Repricer – Automatically adjust your product price to get better sales and more Buy Box wins.

Campaign Studio – Map out all of your campaigns on a whiteboard and see how they work together.

Expert Help – Direct consultations with PPC experts.

Bulk Changes – Make changes in bulk to save time.

Negation + Harvesting – Traditional harvesting and negation tool.

Pricing

$149/month for 0-10 SKUs

$299/month for 11-1000 SKUs

$399/month for 1001+ SKUs

Reviews

Overall Review Score: 4.7/5

Review Highlight:

“Sellozo has been our missing link! We had solid, mature, products with great product photos, etc. In the past, we’ve done everything in-house, including PPC. It has been one of our best decisions to onboard Sellozo with a managed account to help handle the Amazon PPC arm of our business. Not only has our ACOS lowered to a more manageable level, but our sales have exploded.”

Bottom Line

Sellozo is a good all-round tool. They have both the ability to automate everything and to let users make manual changes at scale, they have a strong team of account managers and their prices are very reasonable.

14. PPC Entourage

PPC Entourage is an older PPC tool that used to be more popular back in the day. It isn’t necessarily a full automation tool, but it provides certain features to help sellers make their manual work less time-consuming.

Features

Bulk Engine – On-platform spreadsheet for bulk changes instead of rules or AI.

P/L Calculator –  Complete P/L reports for margins and net profit after ads, taxes, returns, and selling fees.

1-Year Guarantee – 1-year money-back guarantee on all plans.

Pricing

2.9% of ad spend

Reviews

Overall Review Score: 4.3/5  

Review Highlight:

“I have been using PPCE since for over 7 years now and have saved thousands of dollars in ad spend. What is important is the thousands of dollars made in sales by putting the right PPC ad in front of the right people searching for our product and not wasting money on irrelavent impressions.”

Bottom Line

PPC Entourage is very expensive and does not come with the same features that most softwares do. That’s why I mostly recommend it to sellers who want to be extremely involved in the day-to-day of running their PPC rather than allow full automation to handle the account.

15. Stackline

Stackline is an Amazon software company that offers a complete ‘Ecommerce Operating System’. This system includes PPC automation, competitor and shopper analytics, review management and influencer marketing.

Features

Market Intelligence – Data on shoppers, competitors, and your category.

Multi-Platform Multi-Country – Automate your ads across multiple online retailers in 13 countries.

Transparent Reporting – Reports that give you an understanding of incremental sales and profits.

Goal-Based Settings and Predictions – Set campaign-specific goals like increasing clicks or driving incremental profits.

Pricing

Pricing Details Unavailable

Reviews

Overall Review Score: 4.5/5  

Review Highlight:

“Stackline offers me easy insights into our performance versus the market. Also specific ASIN development on Amazon allows us to showcase growth potential to our management. Very much fan as well of the insights in support budget spent. Always use in it our business updates to stakeholders.”

Bottom Line

Stackline is best suited for teams in large companies who need its in-depth reporting and forecasts to show to management during meetings.

16. Junglescout Cobalt

Cobalt, a PPC software made by Junglescout, is a strong campaign automation and market intelligence tool that’s used by many companies like HP and Brooklinen.

Features

Market Intelligence – Track category revenue, product prices, market size, market share, and competitor performance.

Rule Automation – Create custom strategies and run your account automatically.

Keyword Insights – Track keyword performance, search volume and impression share.

Pricing

Starts at $2500/month

Reviews

Overall Review Score: 4.6/5 

Review Highlight:

“Great customer service and they listen to questions and feedback openly. The Cobalt team has provided Excel and Power BI templates to help analyze segments more easily. More infrastructure updates have gone live recently which continues to improve the data quality. Looking forward to seeing how the design team transforms the UI in the near future.”

Bottom Line

Cobalt is a high-priced, analytics-focused software. So, similar to Stackline, I’d mostly recommend it to large teams who can afford to pay this much for software and need extensive data to report to management.

17. Zon Tools

If you’re really on a tight budget, Zon Tools might be the exact tool you’re looking for. With plans starting at just $9/month, Zon Tools is officially the cheapest PPC software out there and it packs a lot of value for its price.

Features

Campaign Creator – Create standard, defensive, and offensive campaigns.

Budget-Friendly AI – The cheapest AI option

Placement Optimization – Auto-adjust placements

Pricing

Analyzer – $9/month

Masterer – $19/month

Dominator – $25/month

Reviews

Overall Review Score: 4.6/5 

Review Highlight:

“It’s a great Amazon advertising software. The main thing is that a person using ZonTools for the 1st time needs to be patient because it takes a few days for the tool’s algorithm to take effect.”

Bottom Line

While Zon Tools isn’t the best Amazon advertising software – it’s the cheapest. So I’d recommend it for beginner sellers who can’t afford pricey, feature-packed alternatives but still want automated Amazon PPC.

18. Atom11

Atom11 is a retail-aware advertising platform. It is best known for connecting advertising to retail signals like inventory, pricing, and digital shelf. Equipped with a simple to use UI and a great support team, it is a great option to consider in 2024.

Features

Retail Aware Automations – Automatically make changes to your PPC based on retail signals.

Bid Suggestions – Receive automated bid suggestions based on target ACoS.

Dayparting – Daypart bids, budgets, and placements.

Complete Retail Analytics – Analyze total sales, ads, inventory, pricing and more on one dashboard.

Pricing

$199/month for $2k-$10k/mo ad spend

$499 + 2% of ad spend for $10k-$100k/mo ad spend

Custom pricing for $100k+/mo ad spend

Reviews

Overall Review Score: 4.9/5 

Review Highlight:
“Atom11 is a unique combination of advertising, analytics and competitor tracking. It is everything I need to build a good ad strategy and implement it. Love the quick and proactive customer support!”

Bottom Line

The ideal Atom11 user is someone who wants complete control over their advertising. They are very data-driven, and use PPC as a means to achieving retail goals. This is best for medium to large sellers or full-service Amazon agencies.

Manual PPC VS Automated PPC

If you’re looking for an Amazon PPC tool, you probably know the benefits of automation.

Some of you have been using Amazon PPC software for years, while others have been on the fence for a while and are now looking to dip their toes in.

Now, I don’t want to preach to the converted, but I’ll quickly cover why you need PPC automation for those who are unsure:

1. Better bids = better ACoS

Amazon advertising software will adjust bids far more effectively and more frequently than you ever could.

This means investing in good keywords faster and cutting the bad ones before you get burnt.

2. Create all the campaigns you need

Creating campaigns can take hours, but with the best Amazon PPC tools you can create ads for your entire catalog within one working day.

This leads to more visibility on your products and more sales coming in.

3. Save time like crazy

Running PPC on a large account is a full-time job. Implementing the right Amazon PPC tools can make it much easier.

Wrapping Up

In this article, we’ve listed the best Amazon advertising tools we could find and explained who we think should be using them. We’ve covered features, prices, and reviews for every single one of them to help inform your final decision- which at the end of the day, is completely up to you.

We do recommend, though, that you test out our own Amazon PPC tool, AiHello. Bias aside, AiHello offers the best campaign creation, bid automation and account managers in the market and our prices is much cheaper than any alternative that can offer similar capabilities.

If you’d like to speak to our Amazon ads team and learn more about the software, feel free to book a call using this link.