selling on amazon india best ways

How to launch a business on Amazon India

One of the finest methods to earn money online right now through e-commerce is by selling on Amazon India. Selling on Amazon may be quite lucrative if you choose your products well and understand how everything works. One of the finest methods to achieve your goals is to become an Amazon seller, regardless of whether your goal is to launch a full-fledged business or generate a side income for your family.

More people are searching for chances to launch a business outside of Amazon US. Amazon India is anticipated to contribute up to 20% of Amazon’s overall growth over the following five years, according to CNBC. This means that getting a head start on Amazon India today will enable you to be a part of something BIGGER than yourself while also putting you ahead of the Amazon curve. So how do you get started?

An in-depth, step-by-step tutorial on how to sell on Amazon India is provided in this post. so that you are prepared to begin your career as a solo seller on Amazon right now.

Amazon India: What is it?

The popular US-based online B2C marketplace,, has an Indian counterpart called “”. It links regional customers with national shops and brands that provide more than 20 million products on the marketplace. These things are divided into various categories and can include anything from an expensive smoky walnut 2-door closet to a plush bear.

The Benefits of Selling on Amazon India

You should sell on Amazon India for several reasons. To name a few:

1. Increased Demand

The IBEF predicts that India’s e-commerce market would develop at a CAGR of 27% from 2019 to 2024, reaching US$ 99 billion. Clothing and grocery-related categories are likely to see slight expansion.

The need for e-commerce in India is being driven by rising internet usage combined with an expansion of organised industries inside retail markets. Additionally, the government’s FDI policies will hasten the expansion of India’s e-commerce business.

These variables together account for a significant portion of the growing demand in the e-commerce sector.

2. Logistics

Amazon is the most dependable and user-friendly e-commerce site in India, aside from Flipkart. For its customers, Amazon Prime offers fast shipping. Amazon has a competitive advantage thanks to its quick logistics processes. Therefore, sellers should unquestionably take advantage of it.

3. Procuring Products

Many foreign retailers acquire their goods from Indian manufacturers. After China, it is one of the biggest global centres for manufacturing. Therefore, sourcing goods from India will undoubtedly increase your revenue. Additionally, if you’re an Indian seller, keeping business connections and networks becomes simple.

4. Low Entry Barrier

On Amazon India, almost anyone may register as a merchant. No particular qualifications are needed to use the marketplace. You only need certain identification documents and an active bank account to get started. When we go over how to register on Amazon India, we’ll go into more detail about this.

5. Exceptional Customer Service

Customers can expect a top-notch buying experience from Amazon’s FBA programme, which guarantees quick delivery and easy returns. Even better, it simplifies the task for sellers by managing the entire fulfilment procedure on their behalf, freeing you up to concentrate on more crucial facets of your company.

How to Sell on Amazon India

Not all companies are created equally. Therefore, you should choose a business model that suits you and follow the straightforward instructions listed below.

Look for a Killer Product

To start selling on Amazon, you must first identify a product that you would die to sell. A top seller on the Amazon US marketplace does not necessarily have to be a top seller on Amazon India, I want to remind you before you begin your product investigation. Compared to other marketplaces, one marketplace has a distinct need for various products.

You might begin by selling just one item at first. But if you want to make some money, you need to diversify your Amazon product offerings and increase the size of your portfolio. Examine the market closely to determine what is effective and what is not. After that, join the movement with thorough product research.

How to Select Products for Amazon India’s Marketplace

The appropriate product selection is essential to your success. You cannot pick any product at random and anticipate making a respectable quantity of sales from it. There are several factors to take into account when choosing a product to sell on Amazon.


You must first determine whether there is a sufficient market demand for the goods. The most crucial thing is that it must sell all year round, not just during particular months. 

You should be aware of two things regarding the demand for your product: 

1. Is there sufficient demand or sales for you to start a business? 

2. Are you certain that there is year-round demand for your product rather than a seasonal one?

Google Trends is one of the better tools for doing this analysis. Google Trends shows you the historical trend of searches for your product.

You can tell that a product is a solid investment if there has been a steady rise in demand over the past few years, particularly during the past few months. Of course, Google Trends does not include users who have searched or bought on Amazon; rather, it only includes people who have to Google for the product. Nevertheless, you can use it to decide which goods to sell because it is a reliable indicator of general demand trends.

The second thing you need to make sure of is that demand for your product is not seasonal, therefore look at the pattern over the past two to three years, paying particular attention to the past 12 months.

This is due to the fact that some product categories, such as holiday lights for Diwali, may only have seasonal demand, and therefore merely looking at data for a short period may produce inaccurate results.

So if you’re certain that there is a steady, rising demand for your goods and that there are not too many sellers, you’re good to go!


In India, the average yearly wage is 382,800 rupees. It now costs 31,900 per month. You would at least want your business income to replace your full-time income if you were starting a business. That means your minimum profit should be 120 per sale if you are selling 10 units each day (or 300 units per month).


You must locate a market niche for your goods where you may succeed. You don’t want to be standing about while your rivals steal all the business. Look at the number of reviews your competitors have to get a sense of the competition in your niche. Simply go on to the next product if the majority of the first page sellers have more than 500 reviews.

Gaps in Market

Finding a market gap is quite crucial. It will enable you to enter your niche and create a strong brand. Read reviews from people who have purchased similar listings in your niche. Are they dissatisfied with something? Do they desire a certain aspect of the product? If so, you can take advantage of the situation and introduce a better product to bridge the gap.

Weight and Size

Okay, so it’s arguably not as crucial as the other items on this list, but we nevertheless consider it when deciding which products to offer on Amazon. The objective is to find a product that is both compact and light. Why? because it will lower the expenses of your fulfilment, storage, and shipping. All of this may result in significant financial savings that you can use to grow your company.

Requirements to Sell on 

To sell on, you must first have access to Amazon seller central.

To register:

  • You must have a functioning bank account.
  • Keep a copy of your company’s GST/PAN information on hand.

The actions you must take to register on the Amazon Seller Central platform are listed below.

  • Click “Start Selling” at to begin selling.
  • Use your buyer account login information if you already have one, or choose “Create your Amazon account” to sign up instead.
  • During the account creation procedure, you must enter the necessary information.
  • Give the name of your business or the name shown on your GST. Accept the rules and regulations.
  • Complete the verification procedure by entering your mobile number.
  • Your “Store name,” “amazon Product Category,” and address must now be entered.
  • Turn on or off the Whatsapp notification service and provide the information.

It will take some time for Amazon to verify your information. After doing that, you must activate the two-step verification method, which provides you with greater protection to protect your seller account. The next step is to enter your tax information.

Note: GST registration is not necessary for all items that are not subject to the tax. Therefore, be careful to double-check the information needed before creating your seller account on Amazon. in.

You need to list your products in the marketplace after creating your account. You have the option of adding a product from Amazon’s selection or making a new listing for your item.

What Are The Fulfilment Options?

There are three different fulfilment options available to you: 

1. Fulfilment by Amazon (FBA)

2. Easy-Ship

3. Fulfilment by Merchant (FBM)

The greatest ease for sellers is offered through FBA. The Amazon India Fulfillment Center receives your inventory, and the on-site workforce handles the rest. It handles any inquiries while it picks, packs, and ships your product to your clients. Even return shipping is handled by Amazon. But FBA charges a price.

Next up we have Easy-Ship. In this case, you’re in charge of the packaging and storage while Amazon assists with the delivery. Every pickup has a planned time in advance. If you own a space that can serve as a warehouse, this can be the best solution for you.

For large-scale sellers without any logistical restrictions, self-ship is best. The products can be safely stored, packaged, and delivered. If you want to sell larger, bulkier items on Amazon India, you may also choose Self-Ship. You will avoid having to pay the FBA storage fee in this manner.

How to Increase Amazon Profits

As soon as you begin selling on, you must make sure your company remains profitable. Here are some things to remember to continue making money on Amazon.

1. Promotions & Product Bundles

Product bundles and promotions present less risk and greater advantages from a commercial perspective. Customers enjoy getting deals and buying expensive goods at steep reductions. You will profit from this strategy because of the substantial amount of business the discounts generate. Additionally, there would be less rivalry when it came to bundling your products.

Remember that you typically need to create a new listing when you Amazon bundle products.

2. Repricing

The prices of your products should be closely monitored if you wish to maximise your Amazon income. Any online marketplace, including Amazon, sees pricing changes constantly due to shifting demand. They need that you follow them at all times. Your work will be made considerably easier if you have a tool for repricing or have placed a price alert on your competitors. To maintain tabs on your rivals, use the AutoPilot feature from AiHello.

3. Amazon Marketing

PPC advertising on Amazon is a fantastic complement to your marketing funnel. A prosperous PPC campaign can increase your revenue and raise your search engine ranking. PPC campaigns are unquestionably necessary if you want to develop your Amazon business because of the increased popularity of sponsored adverts and the rising quantity of sellers.

4. Seasonal Sales

Make the most of seasonal bargains and special occasions. For Amazon sellers, occasions like Black Friday, Prime Day, the Great Indian Festival sale, and other holidays are essential. Make sure you have enough inventory to handle a rush of demand. Additionally, launch your PPC advertisements early to keep ahead of the competition and generate the most sales.


There is currently a great opportunity with Amazon India. And it is anticipated to keep rising thanks to Amazon’s investments in infrastructure and partnerships with regional vendors.

With enormous development potential for brands and e-commerce business owners, Amazon India is a young market. 

You must follow a few critical procedures if you want to succeed, like assessing your niche, conducting keyword research, and optimising your listing. To make your ascent to the top as smooth as feasible, you must comprehend how to perform each one in the ideal approach.