How to Start Selling on Amazon Sweden

In many regions of the world, Amazon is the king of the e-commerce world. It is expanding its global reach with regional platforms in the United Kingdom, Germany, France, and most recently the Netherlands.

It’s even WAY more popular than Google for product research! Meaning: A person will probably search for a product on Amazon if they wish to buy it. Think about that.

Amazon stated in August of this year that it would become the first of the four Nordic countries to join the Swedish market. Amazon entering Sweden has been a subject of rumours since 2017.

Long-standing registration of the domain Amazon.se directs Swedish buyers to Amazon’s German marketplace, frequently resulting in expensive delivery fees. If the vendors hadn’t chosen to participate in the Pan European Marketplace, they would have lost out on revenue.

According to Reuters, Amazon wants to introduce Swedish customers to the low prices, extensive selection, and quick delivery times offered by the company. It is yet unknown whether Amazon will employ German logistics services going forward or open a warehouse in Sweden. However, the logistics company Kuehne & Nagel acknowledged that a warehouse was being built close to Eskilstuna.

Swedish eCommerce: A Great Opportunity

Sweden, the 18th-largest eCommerce market in the world, was a wise choice for Amazon’s first Nordic market since the nation accepts Internet culture so well, not just because of its population or economy. With 94.8% of the population online, Sweden has the fifth-highest online population in the world, and it also boasts the second-fastest internet behind South Korea.

The Swedish government promotes internet use and has a broadband goal for a “fully connected Sweden by 2025,” thus this is not a coincidence. Other cultural traditions make it a wise choice, but it almost surely had something to do with this internet culture when Amazon decided to put up shop there.

Sweden: A member of the EU but does not use the euro

As the common currency of Europe is used by all of Amazon’s sites serving France, Germany, Italy, and Spain, Amazon sellers who trade on European marketplaces have undoubtedly become accustomed to exchanging money in euros. This wasn’t always the case, though. The continent used to be a real smörgsbord of local currencies, with almost every state having its own currency, including French francs, German Deutschmarks, Spanish pesetas, and Italian lira, before the adoption of the euro in 2002. However, only 19 of the 27 member nations of the European Union actually decided to accept the euro, thus there are still some vestiges of the previous system in place.

The Swedish Krona:

The first thing you’ll notice is that SEK prices appear to be extremely exorbitant at first sight because 8 to 12 SEK frequently trade for a euro, US dollar, or UK pound! But you’ll get used to them quite quickly.

It is the eleventh most traded currency in the world, accounting for 2% of all daily international transactions. However, its connection with its larger neighbour, the euro, has a significant impact. In Sweden, most transactions are now rounded to the closest krona since all öre coins were taken out of circulation in 2010. As a result, prices are frequently rounded.

The behaviour of Swedish Online Shoppers

So how would you describe Swedish consumers? There are a few differences you should be aware of before beginning to sell on Amazon Sweden, but standard internet sales methods should still hold true.

The demographics are quite typical: according to Statista, gender and wealth are similarly distributed among internet shoppers. However, the proportion of younger online buyers is slightly lower in Sweden, where just 14.4% of all shoppers are between the ages of 18 and 25.

The statistics are encouraging in terms of real shopping behaviour. A monthly average of 30% of all Swedes make an online purchase, and a yearly average of 75% do. The largest percentage of any Nordic country—35%—of internet buyers from Sweden have bought something using a smartphone or other mobile device.

In the same study, the following eCommerce elements were also classified according to the proportion of Swedish consumers who place the greatest importance on them:

• Dates for the delivery will take place (92%)
• Information on the delivery process (89%)
• Returns are free (83%)
• Options for delivery (78%)
• Prompt delivery (75%)
• Free delivery (74%)

In 2022, 43% of purchases will be made with a credit card, which is a fairly common practice and fits with the Amazon business model. With 20%, bank transfers came in second.

The basics of selling on Amazon FBA in Sweden

Step 1: Open a seller account:

Making an Amazon Seller Account is the first step in your Amazon adventure. Please visit https://sellercentral.amazon.se.

There are two fundamental alternatives available to you when setting up an Amazon seller account. A Professional Seller Account or an Individual Seller Account are your options. For anyone who anticipates selling more than 40 units each month, professional seller accounts are the best option. The Individual Seller Account is free, however, the Professional Seller Accounts are 39€ (excl. VAT) every month. On the other hand, if you have an Individual Seller Account, each unit you sell on Amazon costs you just €0.99 (VAT excluded). The per-unit fee on an Individual Account would therefore be equal to the monthly fee for a Professional Seller Account if you anticipate selling more than 40 units per month.

The fact that only Professional Seller Accounts can add new product listings to Amazon is another significant distinction. Individual Seller Accounts can only sell already manufactured goods.

A Professional Seller Account is the best option unless you’re a private individual looking to get rid of some extra items hanging around the house.

No concerns if all you’re doing is browsing Sellercentral. Your account type can always be changed later.

You must have the relevant legal documentation on hand before opening any kind of seller account. Along with current contact details, this also includes financial and tax information.

Step 2: Create your product listing 

It’s time for your first product listing after you’ve set up your seller account!

Choose Inventory > Add a Product from the menu.

Here, you may either look for an item that already exists on Amazon or make a completely new product listing.

We’ll assume for the purposes of this guide that you’re listing a brand-new product.

The Create a new Product Listing button is located underneath the search field.

After that, you’ll be asked to select a category for your goods. Use the search box or peruse the list of categories. Choose the one that best complements your product.

Add information about your product in the following stage. The majority of the fields are self-explanatory, and not all of them are required.

Make sure your product has a GTIN (Global Trade Identifier Number), as this is necessary to list your product on Amazon if you’re selling under a private label.

A good description and photographs should be included. We’ll send you a detailed tutorial on how to improve your product listing after that. But we’ll move on for now.

Step 3: Plan your Launch Strategy

It’s time to consider your sales strategy now that you’ve made your first product listing.

Your first objective should be to appear higher in Amazon’s search results for keywords or search terms that are associated with your product.

You want to rank in the top 3 search results, much like SEO for Google. More people visit and buy from the first few search results than those further down the page.

Sweden’s Top-Selling Online Products

As always, you want to be sure there is enough demand for your items before trying to enter a foreign market. The top five product categories are quite predictable in 2020, according to Statista (revenue in USD).

• $3.67 billion goes to fashion.
• $2.63 billion in electronics and media
• $2.32 billion on toys, hobbies, and DIY
• Appliances & Furniture: $1.9 billion
• Personal Care & Food: $1.19 billion

These product categories are all rather diverse, allowing suppliers from a wide range of industries to find success in the Swedish marketplaces.

The three most important ranking elements on Amazon 

1. Sales & Conversion Rate 

The volume of sales and conversion rate are two of the most crucial ranking variables. A large number of sales spread out over a long period of time is ideal. Your Sales Rank, which displays where a specific product stands in its category, reflects this. Better if it’s higher. You have a good probability of outranking your rival if your daily sales surpass theirs.

2. Customer feedback:

It is very important to Amazon. If they are satisfied, they will return and purchase more. Amazon promotes vendors and goods with excellent customer reviews for this reason. Sending follow-up emails and including reminders in your product packaging are the greatest ways to gather customer feedback. Keep in mind that any reviews that receive incentives violate Amazon’s TOS and will be penalised.

3. Relevancy: 

It goes without saying that your offering ought to match the customer’s search criteria. What the heck can you do about this, you may be thinking? This shouldn’t occur automatically, right? Well, sort of. What your product is about is determined by an algorithm used by Amazon. It considers the product’s category, name, description, keywords, and a few other factors. Given this, you shouldn’t stuff your product listing with random keywords that have nothing to do with your business. Even while it may be tempting to include as many keywords as you can, doing so can actually hurt your ranking. (You won’t receive any conversions from those irrelevant search phrases, which will lower your conversion rate and send the Amazon algorithm the wrong signals.)

Ironically, you must therefore earn a lot of sales before making (organic) purchases on Amazon. You will at least need to make an initial financial commitment to launch your product listing. Monitoring your entire ROI is essential in order to identify areas for cost reduction and optimization.

How to prepare your merchandise and packaging for Amazon FBA in Sweden 

Although the particular packaging standards for Amazon Sweden are unknown at this time, it is fair to presume they will be the same as those for the rest of the world.

But first, let’s define Amazon FBA before we proceed.

Amazon Fulfillment is referred to as FBA. In essence, it means you submit your merchandise to an Amazon warehouse, and Amazon handles order fulfilment (shipping, returns, etc.). You automatically use Amazon Prime when you use Amazon FBA. Other fulfilment options on Amazon include SFP and FBM (Fulfilled by Merchant) (Seller Fulfilled Prime).

You must adhere to their packaging requirements when sending your goods to Amazon’s warehouse to use their FBA service.

You must have the following information on your product packaging:

• The Global Trade Identifier Number, also known as the GTIN (UPC or EAN) barcode, serves as a distinctive identifier for your product, as was previously mentioned. This is required to obtain an FNSKU from Amazon.
• FNSKU Barcode: This barcode is unique to Amazon and will identify your goods in their database. Although you can technically pay Amazon to do this for you (per item labelled), it’s usually less expensive to do it yourself as part of the packaging process.
• Legal disclaimers
• Warning against suffocation if using plastic bags

Please be mindful of any certifications or warnings that may be required by law for your goods.

Conclusion

Overall, we think that Amazon contributes to the eCommerce market in Sweden and everywhere else. Certainly, there are benefits to selling on Amazon. It introduces novel features that propel Swedish eCommerce into unexplored regions. By itself, the trust the brand fosters will enable vendors to command higher prices for their wares. While sellers can gain additional knowledge about which products are lucrative thanks to the absence of a listing charge. As a result, both buyers and sellers will have new chances, and not just on Amazon.

The largest eCommerce rivals of Amazon in Sweden will need to be on guard against the new threat. To survive, they will have to adapt. Despite this, if more people decide to shop online, which is currently happening, Amazon’s push for additional eCommerce customers may also assist them. The largest eCommerce rivals of Amazon in Sweden will need to be on guard against the new threat. To survive, they will have to adapt. Despite this, if more people decide to shop online, which is currently happening, Amazon’s push for additional eCommerce customers may also assist them.