HLO Lighting • UK • PPC Automation
HLO Lighting: Scaling Profitably with AIHello Automated PPC Optimization
HLO Lighting: Scaling Profitably with
AIHello Automated PPC
Optimization
How AiHello's Hybrid Automation transformed
Sporteq Lifestyle's Amazon journey, turning
cash flow
struggles and inventory challenges
into a growth story with
1,123%+ sales
growth and a healthier
ACoS
YOY Sales Growth
True Ad Spend
Millions in Sales
Units Sold
4.6 / 5 G2 Rating
Objective & Brand Snapshot
HLO Lighting partnered with AIHello with a clear goal to accelerate growth and maximize profitability in a competitive lighting category. The brand faced challenges in scaling consistently and maintaining high profitability. AIHello hybrid model, combining AI-driven PPC optimization with a dedicated Specialist Team, enabled HLO Lighting to overcome these hurdles and achieve significant growth.
Tools & Home Improvement
Category
973+ SKUs
SKUs
Amazon Marketplace
Primary Channels
Low Profitability
Pre-AiHello Constraints
Key Services Provided
HLO Lighting partnered with AIHello
with a clear goal to accelerate growth
and maximize
profitability in a competitive
lighting category. The brand faced
challenges in
scaling
consistently
and maintaining high profitability. AIHello
hybrid model, combining
AI-driven
PPC optimization with a
dedicated
Specialist Team, enabled HLO
Lighting to overcome these
hurdles and achieve significant growth.
Key Services Provided
Tools & Home Improvement
Category
973+ SKUs
SKUs
Amazon Marketplace
Primary Channels
Low Profitability
Pre-AiHello Constraints
Challenges
Before partnering with AiHello, HLO Lighting faced
several obstacles that limited growth on Amazon
PPC Structure
Mixed targeting, inconsistent performance
Highly Competitive Niche
Overcrowded market with aggressive competitors
High Ad Spend
Increasing ACOS with limited growth
Spend Inefficiency
Budget & Bids Not Optimized
Our audit showed demand wasn't the
problem—misaligned
priorities were.
High-performing products were
running out of stock while
slower SKUs
kept consuming ad budget. This
imbalance reduced campaign
efficiency and slowed
growth. We
responded with a hybrid approach:
we improved branding, optimized SEO and refined targeting
Directed every doller toward high intent, profitable placements.
Implemented a structure that allowed sustainable, profitable growth.
We improved branding, optimized SEO and refined targeting
Directed every dollar toward high intent, profitable placements.
Implemented a structure that allowed sustainable, profitable growth.
Dashboard Preview
HLO Lighting
grew 25% in 2025 compared to the previous year, driven
by improved
structure, optimized ad spend, and strategic scaling.
Results
We scaled Hlo Lighting steadily, and this is just the beginning.
Everything is now structured
for consistent, predictable growth, layingthe
foundation for long-term scalability and
stronger
performance ahead.
We scaled Hlo Lighting steadily, and this is just the beginning.
Everything is now structured
for consistent, predictable growth, layingthe
foundation for long-term scalability and
stronger
performance ahead.
See If We Can Replicate This For You
We've built a system that delivers consistent, scalable growth, and HLO Lighting results demonstrate the impact of combining structure, strategy, and execution. We have successfully managed campaigns for over 5,000 Amazon sellers, driving measurable growth and profitability across diverse categories. If your brand is facing similar challenges, we’re ready to help.
Book a strategic call with
your specialist today and
start growing your brand.