Quartile is PPC software that’s used by thousands of sellers to automate millions of dollars worth of advertising. They’re known for their patent-protected bidding algorithms and their campaign creation capabilities.
However, Quartile like any software has its downsides. Like its tendency to create a single keyword campaign out of every search term they find, which can leave you with thousands of campaigns running, or its long-term contracts that can force you to keep using its service long after you decided it’s not a fit for you.
Fortunately, though, we put together a list of the 12 best Quartile alternatives for you to pick from. We cover some general info about each tool, its most popular features, and its pricing so keep reading to learn about our top picks.
AiHello is an all-in-one software solution for automating your ads. They offer a fully automated campaign creator, a keyword management system, a best-in-market bidding algorithm, and an Amazon expert who’ll help you with strategy and implementation.
Complete Campaign Creator
AiHello’s automated campaign creator is one of their most powerful features. Using it, sellers can create multiple campaigns at once for their products without having to do any of the setup or keyword research. You only need to provide the ASINs, budget, and the campaigns you want to be launched. Then, AiHello uses that to create new campaigns in bulk, which can help you grow traffic and sales exponentially over time.
Real AI Bid Automation
AiHello is one of the few PPC softwares that actually use AI to change bids daily. They also keep a record of all the changes made and the reasoning behind them in their ‘autopilot logs’, which you can see in the graph above.
Customizable Day Parting
Using their day parting feature, you can optimize your bids by automatically identifying your peak and off-peak times in order to fully benefit from your ad spend.
AiHello’s keyword management system redirects your spend toward relevant, high-volume keywords and away from lower-performing ones. It does this by automatically harvesting customer search terms, adding new keywords, removing bad keywords, and adding negatives to your campaigns.
Dedicated Account Manager
As part of the subscription, AiHello provides a PPC expert who is available 24/7 over email and up to 8 hours per month on Zoom for any questions and advice you may need..
AiHello’s uses simple tier-based pricing that is dependent on the seller’s ad spend. The tiers are as follows:
For sellers between $0-$7k in spend its $175/month
For sellers between $7k-$20k its $400/month
For sellers above $20k its $450 + 1% of ad spend
And for Agencies its $800/month flat fee for unlimited accounts
To learn more about AiHello, book a call with one of their experts.
Teikametrics is a software vendor and managed service provider that assists sellers on Amazon and Walmart with their PPC. They’ve been in the market since 2015 and have become well-known for their AI-based bidding algorithms as well as their market intelligence tools, making them a good Quartile alternative.
Simplified Campaign Creator – Teikametrics creates new campaigns for you by utilizing the data from your current campaign’s search term reports to generate keywords for your next campaign. Their campaign tool also helps you develop strategies like brand defense and competitor targeting for your business.
Automated Harvesting and Negation – This feature automates keyword harvesting from auto to manual campaigns and allows you to negate non-converting search terms.
Automated ACoS Targets and Campaign Budgets – Teikametrics automatically adjusts your ACoS targets and campaign budgets to help you with spend allocation for your campaigns and products.
Day Parting – Concentrate your ad spend on higher performing hours and days to decrease ACoS and increase your sales during peak times.
Smart Bidding – Not only does Teikametrics offer ACos-based bidding, they also take other factors into consideration when tweaking your bids in order to get the maximum out of each campaign. These factors include seasonality, inventory levels, and the price of your product.
Teikametrics only has one plan available, and it charges a 3% commission on ad spend. If you’re a smaller business, this could be very budget-friendly, but for larger-scale businesses, it would be very expensive.
On the bright side, Teikametrics customers aren’t required to sign long-term contracts, which makes it a good Quartile alternative.
BidX is a popular PPC tool for European sellers. They offer rule based automation that can be customized and a simplified campaign creator that saves sellers time. They also have managed service plans for businesses that need more assistance with their PPC.
Keyword Suggestions – BidX transfers keyword suggestions from Amazon onto their platform so that sellers can utilize them in their old and new campaigns.
Multi-Campaign Creator – This feature is a simplified version of Amazon’s campaign creator that can set up several campaigns in one go, making it much easier for sellers to use. The limitation, though, is that you still need to manually find your own keywords, which could take some time.
Customizable Dashboard – The customizable dashboard is by far one of our favorite features from BidX. It lets you decide which metrics you want to see and how you want them displayed (charts, graphs, etc.), which makes it easier to analyze your account.
Harvesting and Negation –Identify which search terms perform well and which ones don’t and automatically add new keywords and negatives accordingly.
Rule-Based Automation – Easily create and customize ‘if X then Y’ rules to automate most of your PPC-related tasks. The good thing about this is that you get to have more control over your account, but the downside is the effort you’d need to find and set up rules that actually work.
Bidx bases its pricing on ad spend and splits it into the following tiers:
$199 up to $5k monthly spend
$399 up to $10k monthly spend
$599 up to $15k monthly spend
4% of ad spend after $15k monthly spend
Another good alternative for Quartile is Perpetua, a PPC platform that recently merged with Sellics. The combined companies now offer advertising services for Amazon, Walmart, Instacart, and Target sellers.
Fixed Campaign Creator – Perpetua doesn’t automate your current campaigns, they pause them instead, then use the keywords they find to make brand new campaigns using their own format.
Completely Hands-Off – Perpetua is a completely hands-off platform, which may or may not be a good thing depending on what you’re looking for. It can save a lot of time and effort, but it also reduces the control you have because the software allows for very little customization.
Organic Tracking – You can track your product’s organic rank on your 25 most important search terms for an additional $50 per month.
Video and Image Builder– For an extra fee, you can make custom videos and graphics for your campaigns on their platform. This feature is unique to Perpetua and makes it a strong Quartile alternative for those who need help with their display and brand campaigns.
Perpetua’s pricing depends on the amount of ad spend they manage for you. Their plans start with flat monthly payments in the beginning, then become commission-based as spend increases.
$250/month until $5k in spend
$550/month until $10k in spend
$550/month + a percentage of spend until $200k in spend
Pacvue is a popular PPC tool that went through a recent merger with Helium10. They’re best known for the rule-based automation that they use to optimize sellers’ ads across over 90 marketplaces internationally.
High Level Analytics – Pacvue provides analytics on market share, share of voice, and share of shelf across all of your marketplaces. This data can be used to analyze your position in the market and build strategies that make sense.
Rule Based and Algorithmic Automation – You can use both their popular rule-based automation and their new algorithmic automation for your ads. This gives you more control over how your account is run – but its worth mentioning that the algorithmic automation might not be the best because it’s still in it’s early stages.
More Than Just PPC – Pacvue launched some recent updates that give you more tools to run your business. You can now use their platform for managing coupons, promotions and product page SEO alongside your advertising.
Automated Suggestions – This feature gives you automated suggestions for budget distribution to help you use your ad spend effectively. For example, it might suggest you increase your spending on a specific type of ad, redistribute your spending, or make certain changes to win the Buy Box more often.
Pacvue doesn’t share its pricing publicly on its website but we know that they base it off ad spend with the minimum tier starting at $500/month and the most expensive one being 3% of ad spend.
Next on the list is Skai, a PPC tool for your Amazon ads that lets you connect and automate over 80 other ad platforms (Snapchat, Apple, etc.). Skai is more popular among enterprise brands, but it can also be a great Quartile alternative for medium-sized sellers.
Good for Enterprise Brands – If your ad spend is in the millions of dollars per year, Skai might be the best bet for automating your ads. Their platform and their customer success teams were designed for this particular business size and they have had a great track record over the years.
Rule-Based Automation – Skai has only one automation option, which is rule-based automation. As mentioned before, this gives you higher control over your business but could take time to learn and set up.
Good For Experimentation – Experiment with your ads by setting up mini-tests to find the best strategies and quickly identify what works so you can focus on it.
Full Funnel Advertising – Skai works with 80+ advertising platforms, making it the best solution for businesses that want to extend their reach beyond Amazon and Walmart ads.
To get the full details of Skai’s pricing, you’d have to book a call with them. But what we do know is their plans start at $800/month and include a % of ad spend once you cross $10k/month.
M19 is a French PPC software that optimizes sellers’ bids, automates their ads, and creates new campaigns that they call ‘strategies’. M19 is considered a hands-off tool and is a good Quartile alternative for sellers who want to save time.
Keyword and ASIN research tools – M19’s on-platform research tools help you discover new keywords and ASIN targets for your ads. All you need is to provide a seed keyword or ASIN and their software will generate similar ones that you can include in your campaigns.
Organic Ranking Tools – You can use M19 to keep track of your organic ranking and optimize your bids accordingly. The software does this by changing your bids and placement boosts so that your PPC doesn’t cannibalize your organic sales.
Simple Campaign Creator – One of M19’s flaws is that you can’t automate your old campaigns. However, you can use their campaign structures (or ‘strategies’, as M19 calls them) to make new ones.
Hourly Day Parting – You can see your performance in hourly intervals and tweak your bids to achieve maximum efficiency.
Automated AI Bidding – M19 uses automated bidding to reach your preset ACoS targets for your campaigns.
M19 sets its pricing according to the number of ‘strategies’ you have set up with them.
Here’s how it works:
$400/month for 4 ‘strategies’
$400 + 3% for 10 ‘strategies’
8. Ad Badger
Ad Badger, the company that’s famous for the PPC Den podcast, also has a basic PPC tool and offers managed services for sellers.
Impressive Learning Resources – In addition to their publicly available blog, Ad Badger offers their customers a private course and learning center for Amazon ads.
Basic Bid Automation – Although it isn’t the most technologically advanced solution, Ad Badger’s simple bid automation can still save you time and help you reach your ACoS targets.
Account Manager – Ad Badger assigns an account manager to onboard sellers onto the platform and provide performance reviews after the first 30 days. They’re also available for contact over email and call when needed.
Harvesting and Negation – Sellers can specify rules for harvesting and negating search terms in order to automatically find new keywords and negatives for their campaigns.
Keyword Research Tool –You can utilize the tools provided by ad badger to identify new keywords to add to your campaigns.
Ad Badger also bases their pricing on ad spend. It starts at $400/month and increases as you spend more on PPC.
Adtomic is a budget-friendly PPC software that’s part of Helium10. It’s a simple tool that offers basic automation and an easy-to-use interface, which makes it a good Quartile alternative for sellers who want to get the job done for the lowest price possible.
Objective-based Settings – Adtomic has three different settings: Launch, Liquidate, and Grow. You can choose between them based on what stage you’re at with your ASINs to help you reach your goals faster.
Rudimentary bid adjustments – Although it’s pretty basic compared to Quartile, Adtomic’s bid automation isn’t half bad considering its price and can still save sellers a lot of time.
Harvesting and Negation – Similar to the other PPC softwares, automated search term harvesting and negation are offered in Adtomic as well.
Benefit From The Helium10 Ecosystem – Although Adtomic might not be everyone’s software of choice, it’s still part of the H10 ecosystem, which is a major plus. You can easily use tools like Cerebro and Black Box on the same platform you manage your ads which adds significant efficiency.
Adtomic pricing is categorized into three tiers:
Sellerapp is an Amazon software company based in India that offers a seller ‘multi-tool’ similar to Helium10. One of the tools they offer is a low-cost PPC software with features that are more advanced than Adtomic and still cheaper than Quartile.
Customizable Rules – Create and set your own unique ‘If X then Y’ rules on Sellerapp and execute them at your desired time intervals (hourly, daily, weekly, etc.)
Goal-based Settings – Using the same three goals as Adtomic, Launch, Liquidate and Grow, you can quickly optimize your campaigns to reach your targets.
Day Parting – Identify your peak and off-peak hours and use it to automatically alter your bids and budgets to get the most out of your ad spend.
Bulk Actions – Edit hundreds of campaigns in one go using the bulk actions tool.
Sellerapp also bases its pricing on ad spend, but it’s much cheaper compared to the other platforms and doesn’t charge a commission.
$39/month up to $5k monthly spend
$49/month up to $20k monthly spend
Intentwise is a great Quartile alternative for medium-sized sellers because it offers both strong rule-based and algorithmic automation as well as great analytics for sellers across multiple marketplaces.
Competitor Insights – This feature gives you accurate insights about your competitors and your performance in comparison to them that you can use to make relevant decisions for your business.
Recommendations Engine – You’ll receive automated suggestions for decisions like transferring keywords from one campaign to another and negating irrelevant search terms to help refine your advertising.
Strong Rules and Strong Algorithms – Unlike other platforms, Intentwise’s customizable rules and hands-off algorithms are both pretty advanced.
Performance Analysis – Intentwise’s analysis tools help you understand the reasons behind your performance and give you a better understanding of where you’re headed.
Intentwise hasn’t shared its pricing publicly but it’s known to be tier-based and starting from $500/month.
Last but not least, we have Sellozo, another great Quartile alternative. Sellozo offers a much more advanced campaign creator, better support, and a higher level of control over your ads than many of the other options on this list.
Repricer – This feature automatically adjusts the price of your product to get more sales, enhance your performance, and win the Buy Box more frequently.
Campaign Studio – The Campaign Studio lets you visualize your entire campaign strategy on a whiteboard to get a sense of how your ads work together and how to optimize them to get the best results.
Expert Help – For an extra fee, you can book individual sessions to get advice or help from PPC experts that are approved by Sellozo.
Sellozo also has all the common features that are available with other PPC tools, such as day parting, automated bidding, negation + harvesting, and bulk changes.
Sellozo’s pricing model is based on the number of SKUs you have. Here’s how it works:
$149/month 0-10 SKUs
$299/month 11-1000 SKUs
$399/month 1001+ skus
With so many PPC tools out there, choosing the right tool can be extremely difficult, if not impossible. That’s why we decided to list the best Quartile alternatives in one place to give you the information you need to make your decision.
And of course, if you’d like to learn more about our own tool, AiHello, you can always book a call with one of our PPC experts here.