While it’s important to know the TACOS and organic sales by campaign, its even more important to know the breakdown for each product.
With this update you can know how much of advertising costs you are incurring per ASIN and what’s the return on investment not only for Ad sales but also total sales including organic sales and ad sales.
The Product Analysis page now provides you the sales you made via Advertising as well as the total sales including organic sales. Advertising affects sales including organic sales directly as well as indirectly therefore it’s important to take a holistic view of sales when deciding how much to spend on Ads
The TACOS and organic sales should give a better and clearer view of which products are performing better with ads