Rebranding: a risky process, often met with consumer rejection (like GAP!). Explore why brands change identity & the crucial occasions for a successful brand evolution.
Can you survive and sell on the internet without being the cheapest?
Challenge the myth that online selling must mean low prices. Discover how quality, unique products, fast service, and value drive consumer purchasing decisions.
If you aren’t on the internet you don’t exist and soon you will not be able to sell either
Is your business online? Bill Gates warned: “No internet, no business.” Discover why a strong online presence is now vital for survival and reaching consumers in the digital age.
Key Terms You Need to Know When You Start Out as A Seller
Optimize your Amazon seller journey! Discover how FBA streamlines shipping, boosts seller ratings, and leverages customer feedback for online success.
Is consumer loyalty lost through e-commerce?
As e-commerce grows, attracting and retaining online customers is key. Uncover why digital loyalty is tough but achievable for modern brands.
Employer branding: why companies increasingly care about their image as employers
Can marketing help capture top talent? Uncover the evolving link between marketing and HR strategies to build strong employer brands and attract skilled professionals.
Automated Order Fulfillment for Shopify: Everything you know about it
Amazon sellers, perfect your order fulfillment! Learn how outsourcing and automation with a 3PL conquers logistics challenges, saves time, and elevates your brand.
Is Generation Z the new millennials?
Gen Z: The new Millennials? Discover how this generation is reshaping consumer habits and media consumption, inheriting the spotlight and challenges for brands.
The power of the name: why we prefer the well-known brand
Ever wonder why you favor known brands? Explore the psychology behind brand trust, its impact on buying decisions, and strategies for new brands to gain recognition.
Pricing Your Products Correctly
Don’t guess Amazon prices. Learn proven strategies for setting competitive, profitable prices on Amazon. Go beyond lowballing to maximize your sales!
Tips to Sell on Amazon
Considering selling on Amazon? Dive into critical aspects: tariffs, commissions, payment delays, and customer review management for marketplace success.
Those over 50, the new opportunity for electronic commerce
Silver Internet users (65+) now lead e-commerce, not Millennials. Learn why these older consumers are key and how to adapt your online strategy for their needs.
What can we do about the high dropout rate of the online shopping cart?
E-commerce growth is high, but shipping costs cause cart abandonment. Discover 5 ways to fix this, boost sales, and improve your online store’s conversion rate.
Is music important for marketing?
Discover how music, a universal language, builds powerful emotional connections. Explore its evolving role in branding, from catchy jingles to strategic marketing.
Keys To A Successful Digital Marketing Strategy (part 3)
Master your online campaigns! Discover strategies for gamification, SEO, mobile design, alternative channels, and analytics to boost engagement, traffic, and conversions.
Understanding Amazon Metrics and Reports
Amazon sellers: Master customer service and performance metrics. Understand ODR, tracking, and more to exceed Amazon’s standards.
Buying on the internet is no longer cheaper than buying offline
Is online shopping still cheaper? The myth of lower e-commerce prices is fading. Discover why store and online costs align, and how customer service truly differentiates.
Why do consumers buy more and more online?
E-commerce redefined shopping. Explore why consumers choose online: unparalleled comfort, growing trust, faster deliveries, and essential product information.
The newest professional profile that companies are looking for.
The marketing landscape is rapidly evolving. Brands need specialized professionals, from data scientists to Instagram experts, to meet new consumer demands and market trends. Discover essential skills for success.
Tips for SMEs to succeed in social networks
Is social media still viable for your small business? Organic reach challenges loom, but learn how SMEs can craft winning strategies to engage users and succeed.