Today Amazon is the largest e-commerce website with an endless line of products in their stock. There is almost nothing that you wouldn’t be able to shop from amazon. While…
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Product marketing
31 posts
Tips and Tricks: How to Sell Books on Amazon
Well, selling books on Amazon can be quite tricky but is also one of the best and trusted platforms to start selling online. Starting your own business takes a lot…
How to Sell More Books with Amazon Ads Automation for KDP Authors?
An author’s main aim is to get their work acknowledged and read by a wide number of audiences. Amazon being the largest and best platform to get one’s book published…
The Long Road To Become a Cult Brand
It is quite likely that the dream of many brands is to cross the border and become material that goes a step further, that is, to become brands that consumers…
How the media and social networks impact on impulsive buying
Social networks have created a new way of communicating. They have become a kind of inevitable, prominent element. We are all connected to all of our contacts and we are…
The A-Z of Social Marketing: What You Need to Know
How and Where Do I Market My Products? There are hundreds of social network sites worldwide, but the most popular sites are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Tumblr. These…
Can you survive and sell on the internet without being the cheapest?
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a…
The Power of Experiences
One of the recurring things in studies is that consumers are now looking for different relationships with companies. That they also expect them to offer different content, different actions and…
Pricing Your Products Correctly
The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon…
Those over 50, the new opportunity for electronic commerce
Millennials have ceased to be the future of electronic commerce in favor of Silver Internet users. Internet use among those over 65 has increased greatly in recent years.…
Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them…
Keys To A Successful Digital Marketing Strategy (part 3)
Final part of this series! Hope you aren’t missing anything! – Gamification: Create web applications that massify your message with “entertaining games or apps” that will give your customers a…
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
The newest professional profile that companies are looking for.
Brands and companies have to face a changing environment and a series of new demands and new challenges, which quickly move to their workforce. What do they have to know…
Tips for SMEs to succeed in social networks
Social networks had a moment of glory a few years ago. They were the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers…
Have consumers had enough of confessing their purchases with e-commerce packaging?
One of the weapons that e-commerce has is packaging. The way in which it presents its products is one of the elements that allow a closer relationship with its consumers.…
Why everyone should care about the brand within the company.
There are many temptations when talking about brand management and the value of the same ones. One of them is to think that the brand and everything that corresponds to…
Keys to a Successful Digital Marketing Strategy (part 1)
At present, digital marketing strategies play an important role in the distribution channels of products or services of different companies or companies. Digital marketing represents an innovation channel that demands…
Corporate communication: letting the consumer take control
Technological democratization has changed the order of factors and, now, that brand that does not attend in a personalized way to its client is condemned to ostracism. If you want…
The 10 keys to seducing and conquering consumers online (Part 2)
In our previous post, we explained 5 keys to get consumers in online markets. Of course, that is not enough and we are here to give you 5 more pieces…
