It is quite likely that the dream of many brands is to cross the border and become material that goes a step further, that is, to become brands that consumers…
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How the media and social networks impact on impulsive buying
Social networks have created a new way of communicating. They have become a kind of inevitable, prominent element. We are all connected to all of our contacts and we are…
A Small Note on Your Seller Nickname!
Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller…
5 Steps to Sell More on Amazon
Millions of people around the world use Amazon to make purchases of all kinds of products. Regardless of whether or not you have your own e-commerce, we recommend you use…
4 times in which re-branding is mandatory
Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found…
Can you survive and sell on the internet without being the cheapest?
In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a…
If you aren’t on the internet you don’t exist and soon you will not be able to sell either
Many were those who did not want to believe that Bill Gates phrase, when he mentioned that “If your business is not on the Internet, then your business will be out of business”. That phrase is perfect…
Is consumer loyalty lost through e-commerce?
Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do…
Employer branding: why companies increasingly care about their image as employers
Can marketing help you capture talent? Should companies use these strategies to position themselves to their potential employees and thus to connect with them? The relationship between marketing and human…
Is Generation Z the new millennials?
When the millennials became fashionable a few years ago and everyone was talking about them, there were a number of recurring explanations about this peak of interest and why companies…
The power of the name: why we prefer the well-known brand
Who has not ever heard someone saying that is better to buy one thing than another ‘because that brand is already known? It is quite likely that we will not…
Pricing Your Products Correctly
The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon…
Tips to Sell on Amazon
Here we will specifically analyze the Amazon store as MarketPlace (or sales platform). Although we are shown many advantages, we must take into account a number of elements to highlight:…
Those over 50, the new opportunity for electronic commerce
Millennials have ceased to be the future of electronic commerce in favor of Silver Internet users. Internet use among those over 65 has increased greatly in recent years.…
What can we do about the high dropout rate of the online shopping cart?
E-commerce is a habit and way of buying more and more frequent among consumers. It is the means of purchase that the future will occupy the future, so it makes…
Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them…
Keys To A Successful Digital Marketing Strategy (part 3)
Final part of this series! Hope you aren’t missing anything! – Gamification: Create web applications that massify your message with “entertaining games or apps” that will give your customers a…
Understanding Amazon Metrics and Reports
Being a seller on Amazon means that you have to provide top notch customer service to your buyers. However, understanding how all this works is sometimes overwhelming. Here are the…
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
