M19 is a French software company that offers AI-driven PPC automation tools for Amazon sellers. They’re best known for their friendly user interface, their AI-driven bids, and the supporting tools they offer for measuring and improving organic rank.
Like any other software, however, M19 has its drawbacks. This includes the fact that they can’t automate your current campaigns and have to set up new ones, their lack of customizability, the frequent technical issues they have, and their high prices.
Fortunately, though, there are 12 other software options you can use for automating your PPC, and we’ve got them all in one list.
Read on to learn more about each one:
To start off the list, we’ve got AiHello, a powerful software solution for automating your ads. They offer a fully automated campaign creator, a keyword management system, a top-tier bidding algorithm, and an Amazon expert who’ll help you out with your strategy and implementation.
Complete Campaign Creator
AiHello’s automated campaign creator is a powerful tool that allows you to launch several campaigns simultaneously without having to deal with setup and keyword research. Simply provide the ASINs, budget, and campaigns you want to be launched, and AiHello takes care of the rest. By using this tool and creating your campaigns in bulk, you get to grow traffic and sales exponentially over time with little effort.
Real AI Bid Automation
Although there are a lot of PPC software companies that claim to use AI for changing your bids, AiHello is one of the few who actually deliver on that promise. With AiHello, you even get to track your bid changes through ‘autopilot logs’ and gain insights into the reasons behind each bid adjustment.
Customizable Day Parting
This feature identifies your peak and off-peak times and lets you adjust your spend accordingly to reduce your ACoS.
AiHello’s keyword management system allows you to increase your spend on converting, high-volume keywords and cut down on worse-performing ones. This works by automatically harvesting search terms from auto campaigns, adding new high-performing keywords, taking out bad ones, and adding negatives to your campaigns.
Dedicated Account Manager
With your subscription, you get a designated PPC expert who’s at your service 24/7 via email and up to 8 hours a month on Zoom. You can get their help with anything that’s related to your ads and strategy.
AiHello has a simple, tier-based pricing plan that is based on the size of your ad spend. Here are the details:
For sellers between $0-$7k in spend, it’s $175/month
For sellers between $7k-$20k its $400/month
For sellers above $20k, its $450 + 1% of ad spend
And for Agencies, it’s $800/month flat fee for unlimited accounts
Teikametrics is a software vendor and managed service provider that was established in 2015. Since then, they have been helping Amazon and Walmart sellers with their PPC, and have become well-known for their AI-based bidding algorithms and market intelligence tools, among other features.
Simplified Campaign Creator – Teikametrics launches new campaigns for you by generating keywords from your current campaign’s search term reports. This feature can also be used to implement tactics like brand defense and competitor targeting.
Automated Harvesting and Negation – This feature helps you improve your targeting by automating keyword harvesting from auto to manual campaigns and eliminating non-converting search terms.
Automated ACoS Targets and Campaign Budgets – This feature automates the process of adjusting your ACoS targets and campaign budgets so you can spend your budget more efficiently.
Day Parting – Lower your ACoS and boost your peak-time sales by directing your spend towards high-performing hours and days.
Smart Bidding – With Teikametrics, your bids are optimized based on more than just ACoS. Factors like seasonality, inventory levels, and product price are taken into account so you can get the most out of your campaigns.
Teikametrics has only one pricing plan, and it charges a 3% commission on your total ad spend. This makes it really convenient for smaller businesses, but not so much for larger ones with high ad spend.
On the bright side though, Teikametrics doesn’t require their sellers to sign long-term contracts, which makes them a great M19 alternative.
BidX, a popular tool among European Amazon sellers, is another great M19 alternative. Their user-friendly software offers customizable rule-based automation and a simplified campaign creator that saves you a lot of time. Extra PPC assistance is also available through their managed service plans.
Keyword Suggestions – BidX imports keyword suggestions from Amazon so that their sellers can use them in their old and new campaigns to expand reach.
Multi-Campaign Creator – BidX’s campaign creator provides an easier-to-use alternative to Amazon and lets you create multiple campaigns at once. The only drawback is that you still need to manually find keywords, which can be time-consuming.
Customizable Dashboard – This feature is one of our favorites because it lets you customize the metrics you see and the way they’re showcased (charts, graphs, etc.), which helps you analyze your account effortlessly.
Harvesting and Negation – Set up rules to negate irrelevant search terms and harvest valuable ones from auto campaigns in order to enhance your targeting.
Rule-Based Automation – Automate most PPC tasks and get more control over your account using personalized ‘if X then Y’ rules. This might lead to a long setup time and a steep learning curve but is still a good option for many people.
BidX offers these 4 tiers based on your ad spend:
$199 up to $5k monthly spend
$399 up to $10k monthly spend
$599 up to $15k monthly spend
4% of ad spend after $15k monthly spend
Another popular M19 alternative is Perpetua, which recently merged with Sellics to provide advertising services for Amazon, Walmart, Instacart, and Target sellers.
Fixed Campaign Creator – Perpetua doesn’t automate your current campaigns. Instead, what they do is pause them entirely and repurpose the keywords inside of them to create new campaigns using their own preferred structure.
Completely Hands-Off – For better or for worse, Perpetua’s platform is completely hands-off. Although this might save you a lot of time, it gives you less control over your account because the software offers very little room for customization.
Organic Tracking – For an extra $50/month subscription, you can track the organic rank of your products on your 25 most important search terms.
Video and Image Builder– You can also pay extra to unlock their tool for creating custom videos and graphics for your sponsored brand and display campaigns. This feature is unique to Perpetua and gives them an edge over competitors for sellers who want to diversify from just sponsored product campaigns.
Perpetua’s pricing plans are based on the amount of ad spend they manage for you. For lower amounts of spend, the plans are basically flat monthly payments, and once spend grows you start to pay a commission on top of it as well.
$250/month until $5k in spend
$550/month until $10k in spend
$550/month + a percentage of spend until $200k in spend
Quartile is an all-in-one PPC software that automates Amazon, Google, Facebook, and Walmart ads as well. It’s a solid alternative to M19, especially for businesses that advertise on multiple ad platforms.
AI and Rule Based Bidding – Quartile gives you the ability to automate your PPC using both AI and custom rules. This gives you the benefit of fast, efficient automation while also maintaining full control over your ads.
Semi-managed Service – The subscription comes with an account manager who will onboard you and help you with the initial set-up. After that, if you have any questions about the software or your progress, you can reach them on the phone or by email.
Full Funnel Advertising – You can use Quartile’s full-funnel advertising automation to automate media buying for your Google and Facebook ads and drive more traffic and sales to your products.
Automatic Campaign Creation – This feature is one of Quartile’s more controversial ones. It sets up auto campaigns for your ASINs, then turns each search term that comes out of them into its own single keyword campaign. This way, you end up with thousands of new campaigns set up, which is good for expanding your reach but might become difficult to manage.
Goal-Related Settings – Quartile has pre-made goal-related settings like ‘product launch’ or ‘conservative’ which you can use to reach your targets easily even if you’re not too PPC-savvy.
Quartile’s services are only offered on long-term contracts that can last up to a couple of years. Their pricing starts at $895/month and can reach $10k/month depending on your ad spend, which makes them one of the most expensive M19 alternatives.
Skai is a PPC software that not only automates your Amazon ads, but also connects you with more than 80 other ad platforms like Snapchat and Apple. Although Skai is typically used by large enterprises, it can also be used by medium-sized businesses instead of M19.
Good for Enterprise Brands – Skai can be very useful for businesses whose ad spend reaches millions of dollars per year. They’re well-known for their expertise in managing this size of account using their platform and customer success teams and have had good success doing it.
Rule-Based Automation – Skai only offers one type of automation, and its rule-based automation. As mentioned before, it does give you more control over your account, but that comes at the cost of simplicity and ease of use.
Good For Experimentation – You can test out your strategies using Skai-enabled mini experiments to figure out what works, what doesn’t and where to put your ad budget.
Full Funnel Advertising – One of Skai’s huge benefits is their connection to 80+ advertising platforms, which they use to help businesses expand their reach beyond Amazon and Walmart ads.
Skai only shares the details of their pricing when you get on the phone with them, but we do know that their plans start at $800/month. We also know that they start charging a commission when your ad spend passes $10k/month.
Another great M19 alternative, especially for medium-sized sellers, is Intentwise, a PPC platform that offers both rule-based and algorithmic automation. They also provide their sellers with useful analytics across multiple marketplaces.
Competitor Insights – This feature provides accurate insights on your own performance and how it stacks up against the competition. This can be used to make better decisions when it comes to PPC and growth.
Recommendations Engine – Intentwise gives you automated recommendations to transfer keywords from one campaign to the other or negate irrelevant search terms to improve your advertising.
Strong Rules and Strong Algorithms – Both the customizable rules and hands-off automation are pretty effective in Intentwise, unlike other platforms.
Performance Analysis – Intentwise analyzes your account to help you understand the reason behind changes in performance and make better sense of the direction your business is headed.
Intentwise’s pricing isn’t available to the public but it’s known to start from $500/month and has multiple tiers.
8. Ad Badger
Ad Badger, the company that produces the popular podcast, the PPC den, also has its own PPC software and managed services to offer.
Impressive Learning Resources – Ad Badger has various learning resources, including a company blog, an exclusive course and a learning center they provide for their paid users.
Basic Bid Automation – While Ad Badger doesn’t have the most advanced bidding algorithm out there, it’s usually sufficient to get the job done for less sophisticated sellers.
Account Manager – One of the benefits of their software is that it comes with an account manager who helps out during onboarding and then sticks around to give you advice and feedback later on.
Harvesting and Negation – You can create custom rules to automate keyword harvesting and negation, which you can use to find new keywords and negatives to add to your campaigns.
Keyword Research Tool – AdBadger has a variety of useful tools that can help you research new targets to add to your campaigns.
Similar to a lot of the other PPC tools in this list, Ad Badger’s pricing is also based on ad spend. Their starting price is $400/month and it increases with your ad spend.
Adtomic is a great budget-friendly PPC tool that is part of the Helium10 ecosystem. It provides basic automation and a user-friendly interface that make it a great M19 alternative.
Objective-based Settings – Adtomic offers three different settings that help you optimize your campaigns to hit your goals. These settings are: Launch, Liquidate, and Grow.
Rudimentary bid adjustments – While Adtomic doesn’t offer any patented, cutting-edge bidding technology, their simple bidding algorithms will still get the job done for smaller sellers in less competitive markets.
Harvesting and Negation – Adtomic comes with the same harvesting and negation features that the other softwares come with.
Benefit From The Helium10 Ecosystem – Adtomic itself might not be the most high-value PPC software, but it still has the advantage of being in the H10 ecosystem, which means that you get access to other tools like Cerebro and Black Box on the same platform, which is a pretty big deal.
Adtomic has three different price categories, which are the following:
Sellerapp is an Indian software company that offers a suite of tools for Amazon sellers, similar to what Helium10 does. One of these tools is an M19 competitor that is more advanced than Adtomic but still cheaper than Intentwise.
Customizable Rules – Customize your own ‘if X then Y’ rules to automate your PPC and choose the time interval they’re performed at, whether it’s hourly, daily, weekly, etc.
Goal-based Settings – Use the same three settings offered by Adtomic (Launch, Liquidate and Grow) to help set up the software faster and reach your goals.
Day Parting – Automatically adjust your bids based on your peak and off-peak hours to focus your spend on your highest performance time periods.
Bulk Actions – Using the bulk actions tool, you can make adjustments to your campaigns and keywords at scale to save you the time and effort of doing it manually on Amazon.
Similar to a few of the previous options on this list, Sellerapp also bases its pricing on ad spend, but it’s much cheaper and charges no commission. Here are the details:
$39/month up to $5k monthly spend
$49/month up to $20k monthly spend
Another popular PPC tool to consider is Pacvue, which merged recently with Helium10. Pacvue is best known for the intricate rule-based automation that they offer and the fact they help sellers automate ads across 90+ marketplaces worldwide.
High-Level Analytics – With Pacvue’s high-level analytics, you gain valuable insights into your overall performance, this can include things like market share, share of voice, and share of shelf across various marketplaces. This helps you get a clear understanding of your business and its position in the marketplace.
Rule-Based and Algorithmic Automation – Pacvue gives you both automation options: their well-known rule-based automation and the new algorithmic automation they offer. You can use this to get the best of both worlds, but it’s important to bear in in mind that their algorithmic automation is still in its early stages and may not be the most reliable.
More Than Just PPC – Pacvue launched recent updates that give you more tools for running your business. You can manage coupons, promotions, product page SEO, and ads in one platform.
Automated Suggestions – This feature provides you with automated suggestions to help you use your ad spend effectively. It might suggest you increase your spending on a certain ad type, redistribute your spend, or make changes to win the Buy Box more often.
Pacvue’s pricing isn’t available on its website, but it’s known to be based on ad spend with the lowest tier starting at $500/month and the highest charging 3% of ad spend.
Last on the list is Sellozo, another great M19 alternative. Sellozo offers campaign creation, customer support, and a level of control over ads that is much better than many of the other tools.
Repricer – As the name suggests, the repricer automatically changes the price of your product to increase your sales, enhance your overall performance, and increase your chances of winning the Buy Box.
Campaign Studio – The campaign studio lets you visualize your entire strategy on a whiteboard so you can actually see how all of your ads work together and figure out how to optimize them best.
Expert Help – You can pay an extra fee and get personalized advice from Sellozo-approved PPC experts to help you progress faster.
On top of these features, Sellozo also has the common features that all the other PPC tools have, such as: day parting, automated bidding, negation + harvesting, and bulk changes.
Sellozo bases their pricing on the number of SKUs you have. Here’s how the plans are split:
$149/month 0-10 SKUs
$299/month 11-1000 SKUs
$399/month 1001+ skus
Given the number of PPC solutions in the market, it can be extremely difficult, if not impossible, to make the right choice when it comes to picking the one for you. That’s exactly why we decided to give you all the information you need in one list so you can make your decision.