If you have put your product on Amazon and have it listed, you are probably hoping that the description is perfect. Here is our checklist when it comes to your product listing. Do keep these in mind when cross checking your product descriptions
Mention the benefits, not the features
This is an elementary rule of selling anything. Don’t concentrate on the features of your product, concentrate on the benefits. The buyer is not interested in knowing what the product can do; she only wants to know how the product will benefit her. This is basic knowledge, and while it’s important to do this, you need to be careful about how you do it, too. Start with writing down everything you know about the product. Try and be interesting; be creative and witty. It’s okay to write anything good about your product, even things like the colour, the material, special features, or ergonomic comfort. Once you’ve done this, pick the best ones and rewrite them, this time focusing on the user and how it will benefit her.
Try and use a few technical terms in your product description. As long as you don’t go overboard, this will work in your favour and authenticate the legitimacy of your product. If you have any patents or copyrights, you should definitely mention them in the bio. It gives you and your product more credibility, and people become more inclined to buy from you. People like unique and refined products, so mentioned any patents you have on your product at least twice. This ensures that the reader will come across it. This helps to impress the customer and convince him of your product’s quality. Remember never to lie about it, however. This can quickly get you into legal trouble. So, don’t take the customer to be a fool, and only mention real patents and copyrights. Impressive wording You must weave magic with your words. Word your product description impressively, writing in a way that ensnares the reader’s senses and persuades them into buying the product. It’s not about using big words, but about writing in an impressive manner. You want the customer to feel the need to buy. Graphic description with online selling, you have an undeniable drawback. Your customers can’t actually hold the product in their hands and check its quality. All they have are the photos of your product, so you need to make sure the photos you upload are as impressive as possible. They should be high quality with appropriate lighting, and should also capture the product from multiple angles. Be sure to highlight every physical feature of the product with all the important angles. Accompany this with a pictographic description, talking about the details of the product in the photos and embellishing on them.
|Make sure your descriptions have proper formatting!
You must’ve heard how important formatting is to writing good text. It makes a great deal of difference in how the customer perceives your product, so you have to pay close attention to it. Make the description as pleasant to read as possible. Here are a few tips:Use professional looking fonts that have appropriate spacing and no unnecessary curves. It should look good in a sales description and shouldn’t have designer elements.
- Use bullet points efficiently.
- Place them at multiple places in the text so the reader can digest the text in small bites and get the general overview even without reading the whole thing.
- Leave some white spaces between paragraphs. This makes them more readable and makes them seem easier to digest.
There are readers who carefully read the whole description and there are others who don’t even read the bullet points properly. Sadly, there are a lot of latter ones, and this can hurt your sales if you don’t take care of it. Once you’ve written your product description, take a look at it after a break. Mark the most important parts in it and then highlight them. You can do so by making them bold and bigger in size. The point is to make them stand out so they catch the customer’s attention, even if she doesn’t read most of the description. This is best to target readers who are impatient and tend not to read the product bio.
You need to give your customers some proof that people actually like using your product in order to make them believe that your product is reliable and worth its price. The best way to do is by showing testimonials from your past customers. Place these testimonials in the product description. If you have five star ratings and reviews, that also helps your reputation. Once the customers see all this, they feel like your product is reliable and that they’re making an informed decision buying your product. So, don’t forget to provide the proof to the customers.
Don’t give unnecessary information in your sales description. The customers don’t need to read it, and it only contributes to adding noise to your description. Understand that people have busy lives and don’t appreciate reading unnecessary details. Less is more, remember that. Revise your product description multiple times before publishing it, and take out useless information from it each time. Make sure you use impeccable grammar and spellings. Outsourcing and supervision. If you’re getting it written from an outside source, make sure you supervise it. Outsourcing work isn’t a bad thing, but it’s important to keep a check on the efficiency. Read the description(s) multiple times before posting them and make sure they are well written.