Sports & Lifestyle • UK • PPC Automation
Sporteq Lifestyle: Scaling Fitness with Smart PPC Automation
Sporteq Lifestyle: Scaling Fitness with
Smart PPC Automation
How AiHello's Hybrid Automation transformed
Sporteq Lifestyle's Amazon journey, turning
cash flow
struggles and inventory challenges
into a growth story with
1,123%+ sales
growth and a healthier
ACoS
Sales Growth
ACoS (-14.6% improvement)
Revenue Generated
Units Sold
4.6 / 5 G2 Rating
Objective & Brand Snapshot
Sporteq Lifestyle partnered with AiHello with a clear ambition: stabilize
Amazon
operations,
resolve recurring inventory and cash flow issues,
and
create
a sustainable pathway for growth. The brand wanted to optimize its
product portfolio, clear out slow-moving items, and focus
resources on
scaling bestsellers while maintaining profitability in
advertising
campaigns.
Fitness & Lifestyle
Category
120+ SKUs
60 active ASINs
Amazon UK + D2C
Primary Channels
Cash Flow Issues
Pre-AiHello Constraints
Key Services Provided
Sporteq Lifestyle partnered with AiHello with a
clear ambition: stabilize Amazon
operations,
resolve recurring inventory and cash flow
issues,
and create
a sustainable pathway for
growth. The brand wanted to optimize its
product portfolio, clear out slow-moving
items, and focus
resources on scaling
bestsellers while maintaining profitability
in
advertising campaigns.
Key Services Provided
Fitness & Lifestyle
Category
120+ SKUs
60 active ASINs
Amazon UK + D2C
Primary Channels
Cash Flow Issues
Pre-AiHello Constraints
Challenges
Before
working
with AiHello,
Sporteq struggled
to maintain momentum on Amazon
Frequent stockouts
Missed demand and ranking volatility
Cash flow constraints
Delayed restocks on high-demand items
Slow-moving products
Locked capital, reduced agility
Fragmented PPC structure
Rising CPCs and worsening ACoS without proportional returns
Complex catalog (120+ SKUs)
Unclear prioritization for ad investment
First Impressions
Our audit showed demand wasn't the
problem—misaligned
priorities were.
High-performing products were
running out of stock while
slower SKUs
kept consuming ad budget. This
imbalance reduced campaign
efficiency and slowed
growth. We
responded with a hybrid approach:
Clear excess inventory, ensure bestsellers stay in stock
Toward profitability with high-intent queries and high-impact placements
Automate daily optimizations and enable scalable growth
Clear excess inventory, ensure bestsellers stay in stock
Toward profitability with high-intent queries and high-impact placements
Automate daily optimizations and enable scalable growth
The Autopilot Hybrid PPC Solution
Amazon PPC executed with precision and scalability.
Dashboard Preview
Real-time performance monitoring with automated optimizations running 24/7 to maximize your ROAS.
1) Unit Economics & Targets
- • Full margin analysis per SKU/category
- • Defined target ACoS levels per product line aligned to profitability
2) Intent-Led Keyword & Targeting Strategy
- • Focused on high-converting search terms and top competitor keywords around bestsellers
- • Added product targeting against relevant competing ASINs to boost visibility and share of shelf
3) Listing Performance Enablement
- • Improved titles, bullets, images, and A+ content to raise conversion
- • Enhanced automatic campaign performance through better listing quality
4) Hybrid Automation (People + Software)
- • Integrated AiHello Autopilot to: test match types, mine search terms, automate bid changes, adjust budgets/dayparting
- • Specialists provided strategic oversight, guardrails and cadence reviews
Results
Launching Sporteq's campaigns under AiHello's hybrid model created immediate, measurable impact
Launching Sporteq's campaigns
under AiHello's hybrid model created
immediate, measurable impact
Long-Term Impact
Sporteq shifted from cash-flow constraints and slow movers to a streamlined, scalable operation: every ad pound is accountable, and every campaign contributes to sustained profitability. The brand is now a serious contender in the competitive fitness & lifestyle category.
"We came into this partnership struggling with constant stockouts and ad inefficiencies, and honestly, we weren't sure if automation could really make a difference. Working with AiHello has changed our perspective entirely. The hybrid approach of expert guidance backed by automation has not only stabilized our performance but unlocked growth we didn't think was possible. Today, we're scaling confidently, knowing our campaigns are optimized every step of the way."
