Amazon SEO : A Comprehensive Beginner’s Guide to Higher Product RankingsIn today’s complicated, multichannel eCommerce world, using Amazon is not only a luxury but also a need for merchants looking…
Timeseries and seasonality on Amazon marketplace and how to deal with them
Have you ever noticed that your Amazon sales have a seasonal component to them? Perhaps your sales increased significantly in the fourth quarter of the year or dropped dramatically in…
The 7 Best Amazon Advertising Strategies For Sellers
According to a poll conducted by Third Door Media, 80% of Amazon advertisers intend to raise their ad spending in 2019. That means the rivalry is intensifying, and it’s time…
Understanding Good RoAS and ACoS and How To Calculate It
You’re not alone if looking at all of your PPC analytics makes your head spin. But what if there was a magic number that could tell you if your efforts…
How to Diversify Your Amazon PPC Strategy and Outperform Your Competitors
Since its inception in 1994, Amazon has grown at an exponential rate. With 9.7 million merchants and 197 million buyers on average each month, it’s reasonable to say Amazon’s expansion…
The 5 Elements of a Successful Amazon Advertising Strategy
Amazon is the world’s retail market leader. It accounts for more than 40% of all internet purchases. As a result, small and medium-sized businesses (SMBs) rely on e-commerce websites to…
Amazon’s New Sponsored Display Audiences: An Overview
Amazon’s Sponsored Display audiences are a targeting method for the company’s Sponsored Display adverts. Sponsored Display audiences may be used by companies to remarket to buyers who viewed their product…
Segmenting Your AutoCampaigns In Amazon Advertising For Better Amazon Marketing
Auto-target segmentation: A fresh look at your sponsored products auto campaigns.Before we start, let’s refresh on what exactly an Automatic Campaign is. Automatic Campaigns are when Amazon determines when to…
Google SEO vs Amazon SEO – Explained
Google is one of the world’s most popular search engines, but Amazon is quickly changing that. Amazon has risen to become one of the most popular search engines on the…
Fix Low Impressions And Clicks In Your Ads Within Amazon Seller Advertising
Every business wants to get its products in front of as many people as possible. And there are instances when all you care about is raising awareness for your product…
Amazon Keyword Ranking and Increasing Sales Organically
It’s more difficult than ever to increase sales and rank products in Amazon’s organic search results. Products are flooding the market as more people follow the Amazon gold rush, raising…
Amazon SEO: The Ultimate Guide To Ranking Higher
You’ve probably heard of SEO if you own an e-commerce store or an affiliate website. It stands for search engine optimization and refers to a variety of techniques for improving…
Tips for Creating an Effective Amazon Advertising Campaign Strategy for Small and Medium-Sized Businesses
Amazon is the world’s retail market leader. In fact, it accounts for more than 40% of all online sales. As a result, small and medium-sized businesses (SMBs) rely on e-commerce…