The Amazon digital marketing space has evolved over the years and Amazon’s advertising options now rival those of industry giants like Google and Facebook.With total ad spend on Amazon skyrocketing…
Timeseries and seasonality on Amazon marketplace and how to deal with them
Have you ever noticed that your Amazon sales have a seasonal component to them? Perhaps your sales increased significantly in the fourth quarter of the year or dropped dramatically in…
Seller Fulfilled Return Update : Effective August 16, 2021
Amazon has always prioritized customer service over everything. Currently, Amazon’s customer service guidelines are responsible for the latest updates, which puts some third-party sellers in trouble. Third-party sellers operating independently of…
Refund at First Scan (RFS) for Seller-Fulfilled Prime
What is Amazon’s first-scan refund policy?Amazon has extended its “first-scan” refund policy to more sellers to provide a more consistent experience, regardless of which buyer purchased the item they wanted…
Everything You Need to Know about the Amazon Brand Referral Bonus and How It Works
External traffic, or exposure to your products from sources other than Amazon, has long been a useful tool for Amazon merchants. Off-Amazon traffic provides several potential advantages, such as improved…
The 7 Best Amazon Advertising Strategies For Sellers
According to a poll conducted by Third Door Media, 80% of Amazon advertisers intend to raise their ad spending in 2019. That means the rivalry is intensifying, and it’s time…
Best practices to boost your sales on Amazon
Have you ever wondered where you might have gone wrong or if there is room for improvement in your campaigns while trying to sell products on Amazon? Perhaps, you might…
Combining Amazon PPC and Amazon SEO
Every Amazon marketing approach should be built around two cornerstones: Amazon SEO and Amazon PPC. SEO and PPC are the ideal places to start if you want to increase sales…
Amazon FBA Storage and Restock Limits
Increased demand during the pandemic and supply chain disruptions forced Amazon to impose restrictions on shipments in the spring of 2020. In the same year, the retail giant introduced limits…
Amazon SEO : Optimizing Ad Quality Score
More often than not, we think of Google rankings whenever we hear ‘SEO’. However, Search Engine Optimization (SEO) has a significant role to play in determining your product’s Ad Quality…
Ads for Amazon: Sponsored Products vs Amazon Sponsored Brands
Amazon advertising helps you increase your brand awareness and visibility. More than 60% of the brands advertise on Amazon to boost up their brand notoriety. Amazon has consistently been a…
Amazon KDP Advertising: 2022 Guide
Your paperback or e-Book on Amazon has been released on the shelves after much effort, sweat, and tears. But after your book goes online, it becomes silent, and it appears…
The Ultimate Guide to Amazon Sponsored Display Advertisements (2022)
Amazon provides a range of advertising solutions so you can decide who or what your advertisement targets as well as where it will appear.Sponsored Display Ads, formerly known as “Product…
7 Lessons I Learned Spending nearly a Million Dollars On Amazon PPC Ads Last Year
All those working in the domain of Amazon know the importance of Amazon Pay-per-Click ads. It is no new fact that all of us advertisers and sellers spend millions on…
Amazon PPC Campaign Optimization – A Three Step Guide
The act of discovering and altering inefficient parts of your advertising in order to save money on advertising and enhance ROI is known as campaign optimization.Amazon company owners can get…
Amazon PPC : ARE YOU DOING IT RIGHT?
Do you also see all those ads by Amazon popping up on your screen but do not know how they work? They all come under the Amazon Pay-Per-Click Advertising Campaign. Amazon…
Amazon Product Listing Optimization – The Practical Seller Guide
When selling on Amazon, the best product doesn’t always win. It’s like a race where even the most talented athlete has to follow the rules to win. Whether you are new…
“Increasing sales by AutoPilot”
Hello there Amazon sellers. One of the questions that I hear the most is why aren’t my products selling which has almost the same answer to the other frequent question…
The Importance of Hiring An Amazon Account Manager
Have you joined Amazon’s wonderful marketplace only to find yourself competing with others? Even if you’ve given everything you’ve had to grow your business since the beginning, does it seem…
Everything you need to know about Amazon PPC Automation
With the advent of Artificial Intelligence, there has been more dependency on automation in almost every walk of life. Amazon retailers must also start accustoming to this latest technology to…