Google is one of the world’s most popular search engines, but Amazon is quickly changing that. Amazon has risen to become one of the most popular search engines on the…
Should you pause old Amazon campaigns for Amazon sponsored product ads?
On Amazon, staying on top of your game as a seller includes you choosing from a range of Amazon campaign types. And expect the number of these new alternative ad angles to grow as Amazon’s…
Fix Low Impressions And Clicks In Your Ads Within Amazon Seller Advertising
Every business wants to get its products in front of as many people as possible. And there are instances when all you care about is raising awareness for your product…
Think Locally, Sell Globally – A Guide for International Selling on Amazon
Think Locally, Sell Globally – A Guide for International Selling on AmazonAre you a seller on Amazon who wants to venture into the international arena? Are you looking for ways…
Impactful PPC Campaigning with Amazon Product Targeting and Category Targeting
Last year, Amazon introduced Product Targeting, a new feature in Sponsored Products that allows sellers to target certain brands, categories, and products for ad display. Marketers and sellers now have…
How to succeed on Merch By Amazon by Automating your Amazon Advertising Ads
A short ride to MBA and Amazon Advertising Merch By Amazon (MBA) is an on-demand clothing accessories printing service. In other words, it’s a print on demand (POD) platform that enables…
Diving Deep into Amazon PPC Automation
Advertisers and Marketing Specialists thrive on boosting the sales of the product and simultaneously keep up with the budget of their ad campaigns. Mostly every expert uses PPC (pay-per-click), a…
Brexit And Its Impact On Amazon Sellers
After many years of back and forth, “Brexit” (British exit), the withdrawal of the United Kingdom (UK) from the European Union (EU) finally happened on 31 January 2020. Well, but…
Machine Learning in Demand Forecasting: The Hero of Supply Chain
Many business executives complain that the top pain point to them is the sudden negative variations in the demand of the product. Changes that no one saw it coming! The…
Using Customer Review Tools to Remove Negative Amazon Reviews
Negative Amazon reviews are bothersome because they can lower your overall rating, harm your brand’s reputation, and turn off potential buyers. They are, nonetheless, unavoidable, because each customer will have…
Amazon’s conversion rate: Everything You Need to Know (2024)
More visitors to our listing is always great, but receiving appropriate visitors is more vital than merely having more people see our pages without taking any action.How many of the…
Role of AI in Advertising
ROLE OF AI IN ADVERTISING Artificial Intelligence, commonly known as AI, has now become an integral part of our daily lives. AI-based technologies heavily influence both our personal and professional lives,…
Top 12 Pacvue Alternatives & Competitors for 2024
Pacvue is a famous PPC software tool that’s used by many big brands and agencies. They’re known for their strong analytics, rule-based automation, and most recently, their merger with Helium10.Like…
Beginners guide to Amazon SEO: Do’s and don’t for first time sellers
If you haven’t been living under a rock for the past few years, you are well aware of Amazon’s size and popularity. People exploring the internet may have come upon…
Amazon Keyword Ranking and Increasing Sales Organically
It’s more difficult than ever to increase sales and rank products in Amazon’s organic search results. Products are flooding the market as more people follow the Amazon gold rush, raising…
Marketing Automation In E-Commerce : The Light At The End Of Tunnel
Let’s start with the term Automation, shall we?The dictionary defines automation as the method to make an apparatus or a system to work automatically. In this modern world the unsung…
Amazon SEO: The Ultimate Guide To Ranking Higher
You’ve probably heard of SEO if you own an e-commerce store or an affiliate website. It stands for search engine optimization and refers to a variety of techniques for improving…
Tips for Creating an Effective Amazon Advertising Campaign Strategy for Small and Medium-Sized Businesses
Amazon is the world’s retail market leader. In fact, it accounts for more than 40% of all online sales. As a result, small and medium-sized businesses (SMBs) rely on e-commerce…
“Please don’t do this: Keyword Dumping”
When creating and configuring campaigns, determining how many keywords to show in an ad group may not be your priority. However, the number of keywords or product ads you choose…
Keyword Strategy guide by KDP Authors for Book sales on Amazon
You may have noticed that independent publishing is filled with ingenious, time-saving tricks.Some hacks can make your work easier and faster, while others will assist you in selling more books….