Traditional ads fail. Consumers crave emotional brand ties. Discover how experiential marketing creates unique, memorable connections, boosting engagement and loyalty.
Pricing Your Products Correctly
Don’t guess Amazon prices. Learn proven strategies for setting competitive, profitable prices on Amazon. Go beyond lowballing to maximize your sales!
Those over 50, the new opportunity for electronic commerce
Silver Internet users (65+) now lead e-commerce, not Millennials. Learn why these older consumers are key and how to adapt your online strategy for their needs.
Is music important for marketing?
Discover how music, a universal language, builds powerful emotional connections. Explore its evolving role in branding, from catchy jingles to strategic marketing.
Keys To A Successful Digital Marketing Strategy (part 3)
Master your online campaigns! Discover strategies for gamification, SEO, mobile design, alternative channels, and analytics to boost engagement, traffic, and conversions.
Why do consumers buy more and more online?
E-commerce redefined shopping. Explore why consumers choose online: unparalleled comfort, growing trust, faster deliveries, and essential product information.
The newest professional profile that companies are looking for.
The marketing landscape is rapidly evolving. Brands need specialized professionals, from data scientists to Instagram experts, to meet new consumer demands and market trends. Discover essential skills for success.
Tips for SMEs to succeed in social networks
Is social media still viable for your small business? Organic reach challenges loom, but learn how SMEs can craft winning strategies to engage users and succeed.
Have consumers had enough of confessing their purchases with e-commerce packaging?
E-commerce packaging defines brand perception and protects products. But, overt designs risk gift spoilers or theft. Discover why consumers increasingly demand discreet shipping and privacy.
Why everyone should care about the brand within the company.
Brand management is more than marketing. Discover why a holistic, company-wide approach and investment are crucial for connecting with modern consumers.
Keys to a Successful Digital Marketing Strategy (part 1)
Master digital marketing! Discover key steps to drive traffic, conversions, and high ROI. Optimize your strategy for business growth and measurable impact.
Corporate communication: letting the consumer take control
Unlock brand success in the digital age! Personalized engagement, storytelling, and content marketing are crucial as consumers now dictate brand power. Adapt your strategy.
The 10 keys to seducing and conquering consumers online (Part 2)
Boost your e-commerce! Discover 5 more expert tips to grow online sales, reach new audiences, enhance experience, and leverage data for success.
Online ads are increasingly impacting offline buying decisions.
Are online ads effective? Despite ad blockers, a study proves they significantly drive online *and* offline sales, offering powerful ROI for brands. Learn how.
CRM, an increasingly vital and important tool in marketing and sales tasks
According to a study conducted by Softdoit, 77% of companies use email in their marketing strategy, being the most used marketing technique, followed by social networks, event attendance and advertising…
Things You Should Avoid as a Seller When It Comes to Reviews
Negative feedback vexing your Amazon seller journey? Learn critical Amazon review policies. Boost positive feedback ethically to prevent account suspension.
How to use next-generation tools to reach the consumer
Discover how Amazon leverages AI, from personalized shopping to Alexa and Echo Look, to revolutionize consumer buying and sales strategies.
Consumers want brands to be honest on social networks, not funny
Master social media. Brands need to be authentic, not force humor or slang. Connect genuinely with consumers to build trust and show your unique personality online.
The 10 keys to seducing and conquering consumers online (Part 1)
E-commerce is booming, but how do you win online? Discover strategies to connect with consumers, stand out from rivals, leverage promotions, and simplify the buying journey.
Friendly branding: should it stop?
Unpack friendly branding, from charming products to its widespread adoption for consumer connection. Discover why this trend now faces ‘friend-washing’ backlash.