Top 12 Perpetua Alternatives for 2023

Perpetua is a popular Amazon PPC automation tool that helps sellers with their advertising. They’re known for their sleek user interface, their AI driven bids and the complementary features like the market intelligence tools they offer.

Like any other software, however, Perpetua has its downsides. Like the fact that they need you to shut down your old campaigns to use the tool, or that the campaign structure they make you use is not ideal, or that the software works as blackbox and leaves you with no control over how your campaigns are run. 

Fortunately, there are plenty of other great tools to pick from. Keep reading to learn about our top picks.

1. AiHello

AiHello is a complete end to end Amazon ads software solution. This means that in addition to bid automation, they also offer a completely automated campaign creator, an efficient keyword management system and a dedicated Amazon expert to help sellers with strategy.

AiHello Features:

Complete Campaign creator

One of AiHello’s most popular features is its all in one campaign creator. It allows sellers to create multiple campaigns at once without having to do any keyword research. All that is required of you is to select your ASIN, your budget, and the campaigns you want to set up and AiHello takes it from there. This allows you to create campaigns in bulk and increase your spend on relevant keywords.

Real AI bid automation 

AiHello is one of the only PPC softwares that uses real AI to change your bids every day. In the graph above, you can see the ‘autopilot logs’ feature, which is a historical record of the actual bid changes made by the software + the reasoning behind every change.

Customizable Dayparting 

The software automatically identifies your peak and off-peak times and allows you to increase and decrease bids automatically during those hours to make the most out of your ads, whether it’s cost saving or increasing sales.

Keyword Management 

Automatically add new relevant keywords, remove poor performing keywords, add negatives and harvest customer search terms into your campaigns

Account manager 

AiHello provides all their customers with their own Amazon PPC specialist that they can access 24/7 over email and for up to 8 hours per month on zoom. This specialist guides them on all things strategy and PPC and helps them win faster and bigger.

Pricing

AiHello’s uses tier based pricing that depends on the seller’s ad spend.

For sellers between 0-7k in spend its $175/month

For sellers between 7k-20k its $400/month 

For sellers at 20k and up its $450 + 1% of ad spend 

For Agencies its $800/month

2. BidX

BidX is a germany based PPC software thats popular amongst European sellers. Although it doesn’t support high level AI automation, it does have better UX than the Amazon campaign manager and can help you save time through customizable rule based automation.

BidX Features

Rule Based Automation

BidX allows sellers to create ‘If X happens, then do Y” rules to automate automate bids. For example, if ACoS exceed 30% drop bids by 15%.

Manual Dayparting

You can manually specify which times of the day and week you want bids to increase and decrease and by how much

Simplified Campaign Creation

Although BidX doesn’t support advanced strategies or automated keyword research, it does help you cut down on campaign creation time with better UX. You can create multiple campaigns at once in a minute or so provided you have your own keywords ready.

Managed Service Option