Amazon advertising helps you increase your brand awareness and visibility. More than 60% of the brands advertise on Amazon to boost up their brand notoriety. Amazon has consistently been a…
Selling on Amazon – II : Fulfillment by Merchant (FBM)
Selling on Amazon requires many important decisions that you’ll have to take at each step. If you’re worried about choosing the right shipping method for your products, you’re at the…
Sponsored Video Ads for Amazon: All you need to know
What are Amazon Sponsored Ads? Sellers who want to increase the discoverability of their products on Amazon, pay for these top positions by bidding on relevant keywords, which will lead to…
4 times in which re-branding is mandatory
Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found…
Brand Management for eCommerce Traders
The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity…
Friendly branding: should it stop?
It is not very difficult to find examples or at least think about them. We have all met with some product that advertised what it was with enthusiasm. The mini…
Do not leave your brand advertising to anyone.
Brands and those responsible for their strategy have to face each time more and more varied problems and more demands. In the case of the internet and what they do…