The Amazon digital marketing space has evolved over the years and Amazon’s advertising options now rival those of industry giants like Google and Facebook.With total ad spend on Amazon skyrocketing…
Timeseries and seasonality on Amazon marketplace and how to deal with them
Have you ever noticed that your Amazon sales have a seasonal component to them? Perhaps your sales increased significantly in the fourth quarter of the year or dropped dramatically in…
Seller Fulfilled Return Update : Effective August 16, 2021
Amazon has always prioritized customer service over everything. Currently, Amazon’s customer service guidelines are responsible for the latest updates, which puts some third-party sellers in trouble. Third-party sellers operating independently of…
Refund at First Scan (RFS) for Seller-Fulfilled Prime
What is Amazon’s first-scan refund policy?Amazon has extended its “first-scan” refund policy to more sellers to provide a more consistent experience, regardless of which buyer purchased the item they wanted…
The Ultimate Amazon PPC Bidding Guide: Strategies, Tactics, and Tools for Success
Amazon PPC bidding is the process of telling Amazon how much you’re willing to pay to get your ads in front of potential customers. If done correctly, it boosts your…
Amazon Marketing Cloud (AMC): A Beginner’s Guide to Data-Driven Amazon Marketing
Amazon Marketing Cloud shows you all your advertising data in one place so you can learn how to grow your business. It’s like having a special assistant who tells you…
A QuickStart Guide to Using Medical Imagery for Machine Learning
Automating an extremely important sector like Health Care with the power of Machine Learning can bring a very great and positive impact to the world.In this article, let us study…
Top 12 Scale Insights Alternatives & Competitors for 2025
Scale Insights helps Amazon sellers save time by automating their PPC campaigns with advanced bid adjustments, bulk campaign creation, and detailed reporting.But like any other software, Scale Insights has its…
Amazon PPC Strategy: 18 Tactics That Will 10x Your Sales
When it comes to increasing sales on Amazon, selecting the right Amazon PPC strategy is a game-changer.Whether you’re a seasoned Amazon seller or just starting, this step-by-step guide will walk…
Complete Amazon Advertising Guide [2024 Tips, Tactics, Examples]
Amazon advertising can help you reach shoppers who are actively searching for your products, but competition is fierce, and ad costs are soaring.Thankfully, this Amazon PPC guide will get you…
Fine-Tuning Sentence Transformers for Embedding Search
How Much Does Amazon Advertising Cost in 2024
Over the years, the cost of Amazon sponsored ads has steadily risen, posing a challenge for sellers looking to maintain healthy profit margins. Without a clear understanding of these costs…
Amazon PPC Strategy: Complete Guide to Increasing Sales with Real-Life Examples
Trying to increase sales with Amazon PPC without a proven strategy is like trying to go to a new city alone without directions. You may never get there. And even…
Perpetua Review 2024: Pros, Cons, and Ratings
When looking for an Amazon PPC software, Perpetua is one of the many promising options available.It allows you to automate your bids and track your PPC performance easily. But like…
AiHello Product update: Mid March
This quarter has been a busy month for us and most of the work was in behind-the-scenes algorithm updates. Majorly, our campaign creator has been completely revamped, we updated our…
AiHello Product Update: Search term transfers
AiHello released major modules in the last few quarters which we will be documenting separately. For the search term transfers module we made progress update in how this module works,…
Amazon Keyword Research: Top 10 Tools & Strategies
With millions of products competing for attention on Amazon, mastering keyword research and having the right tools are your tickets to standing out in the crowded marketplace and attracting the…
12 Proven Amazon Advertising Strategies for 2024
When it comes to selling on Amazon, using the right advertising strategy can be the difference between success and failure. At AiHello, we’ve helped over 5000 sellers with their PPC…
Amazon Sponsored Product Ads: Playbook, Examples and Benchmarks
While many different ad types and strategies exist today, sponsored product ads (The OG ad type) still reign supreme. That’s because sponsored products produce an average of 80-100% of your…
The Ultimate Guide to Selling on Amazon
Selling on Amazon can be a complex endeavor. There are so many different ways to do things, so many different terms you need to know, so many techniques you need…