In the offline world, there are many types of stores and not all bet on the same criteria to try to reach the consumer. Not everyone wants to have a…
If you aren’t on the internet you don’t exist and soon you will not be able to sell either
Many were those who did not want to believe that Bill Gates phrase, when he mentioned that “If your business is not on the Internet, then your business will be out of business”. That phrase is perfect…
Key Terms You Need to Know When You Start Out as A Seller
FBA: Yes? No? Seller Rating Most sites like amazon will grant you a seller rating once you sign on as a seller. Seller rating is the number one way your…
Why Should You Bother Selling Online?
If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there…
We need to make digital things to look more natural.
Since the beginning of time, human beings have had to deal with their environment. Animals and nature have been our inseparable companions, and as a consequence, our internal programming is…
Is consumer loyalty lost through e-commerce?
Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do…
Employer branding: why companies increasingly care about their image as employers
Can marketing help you capture talent? Should companies use these strategies to position themselves to their potential employees and thus to connect with them? The relationship between marketing and human…
Why packaging is decisive when it comes to success in e-commerce?
When a buyer receives an Amazon package, he can see quite easily (sometimes it is printed on the same box, sometimes it is on the packaging tape with which they…
Automated Order Fulfillment for Shopify: Everything you know about it
What is order fulfillment?If you are an Amazon seller-handling order fulfillment in-house, then you will agree that the steps togetting orders to your customers are never a walk in the…
Tips for a correct demand forecasting of your inventory
The Power of Experiences
One of the recurring things in studies is that consumers are now looking for different relationships with companies. That they also expect them to offer different content, different actions and…
The Good Part About Amazon as a Sales Middleman
All the facts about having middlemen in a business have been known since years, and while there are a lot of demerits to them existing, they do carry a certain…
Is free shipping a big lie?
One of the first lessons learned about e-commerce is that consumers are not willing at all to pay for receiving the products they buy. Free shipments are one of the…
Is Generation Z the new millennials?
When the millennials became fashionable a few years ago and everyone was talking about them, there were a number of recurring explanations about this peak of interest and why companies…
Switching on Smart Fulfillment Via AiHello for Woocommerce/Shopify and Amazon FBA Integration
1. Click on Settings > Order FulfillmentClick on the settings menu at the bottom of the left navigation bar and then click on “Order Fulfillment” to bring up the order…
The power of the name: why we prefer the well-known brand
Who has not ever heard someone saying that is better to buy one thing than another ‘because that brand is already known? It is quite likely that we will not…
Five Benefits of Selling Through A Marketplace Like Amazon
Here are five key advantages of selling through a website like Amazon, that will make you consider selling online right now.1. Increased revenue: As a business, all you should really…
Brand Management for eCommerce Traders
The notion that the focus should be on developing the lifetime value of customer relationships is what many eCommerce traders today believe in. Ways of adding to overall customer equity…
Pricing Your Products Correctly
The pricing model that you have used on other sites is not applicable when it comes to pricing your product at Amazon. In all honesty, setting your price on Amazon…
A Short Guide on The Various E-Tailing Business Models
Online retail is not about a single entity being in business. There are a lot of merchants, who are selling their products through various styles. They all have their business…