Let us discuss absolutely everything about the greatest challenge that Large Language Models (LLMs) face — tokenization.What Exactly is Tokenization?Tokenization is the process of breaking down text into smaller parts called ‘tokens’…
Top 20 Walmart Marketing Agencies Every eCommerce Brand Should Know
Thriving on Walmart’s Marketplace despite its unique algorithms and the ever-growing competition requires more than just surface-level strategies—you need guidance from specialists who know the platform inside out.In this article,…
Optimal Restocking of Inventory on Amazon FBA
Correctly stocking inventory on Amazon FBA is the keys to maintain best selling rank as well as consistent revenues.
A Small Note on Your Seller Nickname!
Are you a new seller who is just starting out? Then you are probably wondering what you should keep as your nickname. When you are starting out as a seller…
4 times in which re-branding is mandatory
Changing the logo of a brand or a company is a very complicated process and not risk free. Some of the companies that have thrown themselves to it have found…
Why Should You Bother Selling Online?
If you are an owner of a business that produces goods and have been questioning on whether to start selling online or not, then you must have considered whether there…
Is consumer loyalty lost through e-commerce?
Electronic commerce has an increasingly greater weight in consumer buying decisions. Potential customers of brands and retailers no longer only buy in their physical stores, but, in fact, increasingly do…
Employer branding: why companies increasingly care about their image as employers
Can marketing help you capture talent? Should companies use these strategies to position themselves to their potential employees and thus to connect with them? The relationship between marketing and human…
Tips for a correct demand forecasting of your inventory
The Good Part About Amazon as a Sales Middleman
All the facts about having middlemen in a business have been known since years, and while there are a lot of demerits to them existing, they do carry a certain…
Is Generation Z the new millennials?
When the millennials became fashionable a few years ago and everyone was talking about them, there were a number of recurring explanations about this peak of interest and why companies…
The power of the name: why we prefer the well-known brand
Who has not ever heard someone saying that is better to buy one thing than another ‘because that brand is already known? It is quite likely that we will not…
Five Benefits of Selling Through A Marketplace Like Amazon
Here are five key advantages of selling through a website like Amazon, that will make you consider selling online right now.1. Increased revenue: As a business, all you should really…
A Short Guide on The Various E-Tailing Business Models
Online retail is not about a single entity being in business. There are a lot of merchants, who are selling their products through various styles. They all have their business…
Is music important for marketing?
Music is a kind of universal language, an element that can reach many people even beyond the barriers of language or cultural differences. Music picks up emotions and presents them…
Starting Out: Creating A Simple Business Plan
What is a Business Plan?A business plan does not need to be a complex 70-page document on how you plan to run the business. When you are just starting out…
Understanding Amazon Metrics and Reports
Being a seller on Amazon means that you have to provide top notch customer service to your buyers. However, understanding how all this works is sometimes overwhelming. Here are the…
Buying on the internet is no longer cheaper than buying offline
Why do consumers buy more and more online?
In recent years, consumers have begun to buy more and more over the internet. This has completely changed how it is consumed, how products are sold and how positioning strategies…
A Deeper Understanding of 3PL Warehouses and FBA
Many are now jumping into eCommerce business bandwagon. Online stores are opening here and there. But what’s ironic is, despite having tons of people getting into eCommerce, just a handful…