Auto-target segmentation: A fresh look at your sponsored products auto campaigns.Before we start, let’s refresh on what exactly an Automatic Campaign is. Automatic Campaigns are when Amazon determines when to…
Importance of Click Through Rate CTR and Conversion Rate CVR
In Online advertising, any business person or seller or developer constantly needs to evaluate their performance of the ad campaigns they have set up on be it on mobile games,…
Everything about Optimizing Amazon backend keywords! Guide (2022)
Owners of e-commerce businesses are aware of the importance of keywords for boosting visibility and earning revenue. The arithmetic that distinguishes between vendors who make conversions and those who don’t…
Should you pause old Amazon campaigns for Amazon sponsored product ads?
On Amazon, staying on top of your game as a seller includes you choosing from a range of Amazon campaign types. And expect the number of these new alternative ad angles to grow as Amazon’s…
Fix Low Impressions And Clicks In Your Ads Within Amazon Seller Advertising
Every business wants to get its products in front of as many people as possible. And there are instances when all you care about is raising awareness for your product…
Impactful PPC Campaigning with Amazon Product Targeting and Category Targeting
Last year, Amazon introduced Product Targeting, a new feature in Sponsored Products that allows sellers to target certain brands, categories, and products for ad display. Marketers and sellers now have…
How to succeed on Merch By Amazon by Automating your Amazon Advertising Ads
A short ride to MBA and Amazon Advertising Merch By Amazon (MBA) is an on-demand clothing accessories printing service. In other words, it’s a print on demand (POD) platform that enables…
Top 12 Intentwise Alternatives for 2024
Intentwise is a popular Amazon ads tool that helps sellers with their PPC. They’re best known for their sleek analytics tools, comprehensive rule-based automation, and friendly user interface. Like any…
Diving Deep into Amazon PPC Automation
Advertisers and Marketing Specialists thrive on boosting the sales of the product and simultaneously keep up with the budget of their ad campaigns. Mostly every expert uses PPC (pay-per-click), a…
Brexit And Its Impact On Amazon Sellers
After many years of back and forth, “Brexit” (British exit), the withdrawal of the United Kingdom (UK) from the European Union (EU) finally happened on 31 January 2020. Well, but…
Machine Learning in Demand Forecasting: The Hero of Supply Chain
Many business executives complain that the top pain point to them is the sudden negative variations in the demand of the product. Changes that no one saw it coming! The…
Top 12 Pacvue Alternatives & Competitors for 2024
Pacvue is a famous PPC software tool that’s used by many big brands and agencies. They’re known for their strong analytics, rule-based automation, and most recently, their merger with Helium10.Like…
Marketing Automation In E-Commerce : The Light At The End Of Tunnel
Let’s start with the term Automation, shall we?The dictionary defines automation as the method to make an apparatus or a system to work automatically. In this modern world the unsung…
Tips for Creating an Effective Amazon Advertising Campaign Strategy for Small and Medium-Sized Businesses
Amazon is the world’s retail market leader. In fact, it accounts for more than 40% of all online sales. As a result, small and medium-sized businesses (SMBs) rely on e-commerce…
“Please don’t do this: Keyword Dumping”
When creating and configuring campaigns, determining how many keywords to show in an ad group may not be your priority. However, the number of keywords or product ads you choose…
Improving and Increasing Amazon Conversion Rate (CVR) in 2024
More visitors to our listing is always great, but receiving meaningful visitors is more important than just having more people see our pages without taking any action.How many of the…
Top 12 Quartile Alternatives & Competitors for 2024
Quartile is PPC software that’s used by thousands of sellers to automate millions of dollars worth of advertising. They’re known for their patent-protected bidding algorithms and their campaign creation capabilities.However,…
Top 12 Teikametrics Alternatives & Competitors for 2024
Compare teikametrics, bidx, pacvue, quartile, skai, m19, adbadget, adtomic ,sellerapp, intentwise, sellozo, perpetua and aihello in one handy blog post
Top 12 Perpetua Alternatives & Competitors for 2023
Perpetua is a popular Amazon PPC automation tool that helps sellers with their advertising. They’re known for their sleek user interface, their AI-driven bids and the market intelligence tools they…
The Ultimate Guide to Selling on Amazon
Selling on Amazon can be a complex endeavor. There are so many different ways to do things, so many different terms you need to know, so many techniques you need…